IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: Cyber-Crime And Its Prevention: A Study
Author Name(s): Dr. Sukumar Das
Published Paper ID: - IJCRT2509405
Register Paper ID - 293485
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509405 and DOI :
Author Country : Indian Author, India, 785665 , Sibsagar, 785665 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509405 Published Paper PDF: download.php?file=IJCRT2509405 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509405.pdf
Title: CYBER-CRIME AND ITS PREVENTION: A STUDY
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d478-d482
Year: September 2025
Downloads: 15
E-ISSN Number: 2320-2882
The history of technology is as old as the history of global society. The invention of the computer is an electronic device of new technology. The computers are a necessary and essential part of human life far and wide. In this new invention of technology, all possible crime committed in the computer is generally known as cyber-crime. The cyber-crime is computer-centric crime. This crime is associated with computer network. This crime is one of the most complex and critical problem in the digital age which is affecting individuals, organizations and government works. With the rapid growth of science, technology and internet aperture, criminal activities like hacking, phishing, ransom ware, cyber stalking, and financial frauds have desperately increased. This research paper aims to analyze the nature, forms and causes of cyber-crime and also to highlight the preventive measures, and technological of safeguards designed to take up against cyber-crime and to raise awareness in today's world. It also highlights that through awareness we can protect all their personal data in the online world.
Licence: creative commons attribution 4.0
Technology, Computer, Cyber, Crime, Hacking, Phishing
Paper Title: Education Beyond Borders: A Micro-Level Study of Student Outmigration from Madhiapali, Balangir, Odisha
Author Name(s): Dr. Umesh Chandra Sahoo, Mr. Falguni Mahapatra
Published Paper ID: - IJCRT2509404
Register Paper ID - 293884
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509404 and DOI :
Author Country : Indian Author, India, 767001 , Balangir , 767001 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509404 Published Paper PDF: download.php?file=IJCRT2509404 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509404.pdf
Title: EDUCATION BEYOND BORDERS: A MICRO-LEVEL STUDY OF STUDENT OUTMIGRATION FROM MADHIAPALI, BALANGIR, ODISHA
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d467-d477
Year: September 2025
Downloads: 6
E-ISSN Number: 2320-2882
This study examines a new trend in which students from Madhiapali, a small village in the Balangir district of Odisha, India, are pursuing higher education with in the inter District of Odisha. Balangir has historically faced significant economic hardships and witnessed substantial outmigration for employment opportunities, yet currently there's a growing trend of students pursuing international education. This study offers an in-depth analysis of the motivations behind student departures, examining their personal circumstances and the obstacles they face. The study uses interviews, surveys, and group discussions to gather information. It finds that several factors are pushing students to leave, like the lack of good education facilities in their home village, influence from friends, exposure to the world, and the belief that studying abroad can bring better economic opportunities. The research also looks at how family support, teachers, social media, and scholarships help students make the move. The findings show that there is a change in what young people in rural areas hope for, with studying abroad becoming a way to overcome old barriers. However, the study also points out problems like money troubles, feeling out of place in a new culture, and the possibility of coming back home. This research contributes to ongoing discussions regarding educational migration from India's rural regions and emphasizes the need for developing policies that promote local growth while supporting individual aspirations.
Licence: creative commons attribution 4.0
Educational Infrastructure Gaps, Education and Migration Nexus, Social Media Influence on Migration, Odisha Migration Patterns, Emerging Migration Corridors, Micro- Level Migration Study.
Paper Title: Effect of Scalp Acupuncture and Physiotherapy on Motor Function and Activities of Daily Living in Post-Stroke Hemiplegia: A Case Report
Author Name(s): Dr. Aswathy M, Dr. Blessly Raj R R, Dr. Rahul R.K, Dr. Unni Raja B, Dr. Anusha R
Published Paper ID: - IJCRT2509403
Register Paper ID - 293953
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509403 and DOI :
Author Country : Indian Author, India, 629161 , Kanniyakumari, 629161 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509403 Published Paper PDF: download.php?file=IJCRT2509403 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509403.pdf
Title: EFFECT OF SCALP ACUPUNCTURE AND PHYSIOTHERAPY ON MOTOR FUNCTION AND ACTIVITIES OF DAILY LIVING IN POST-STROKE HEMIPLEGIA: A CASE REPORT
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d462-d466
Year: September 2025
Downloads: 14
E-ISSN Number: 2320-2882
Background: Post-stroke hemiplegia leads to severe motor deficits and impairment in activities of daily living (ADL). Scalp acupuncture has shown promise as a neuro-rehabilitative adjunct, potentially enhancing recovery when combined with physiotherapy. Physiotherapy forms the backbone of stroke rehabilitation, employing early, task-oriented, and individualized interventions to maximize neuroplasticity and restore motor function. Recent studies confirm that intensive and multimodal physiotherapy not only accelerates gains in strength, coordination, and daily living skills but also reduces post-stroke complications, enhancing quality of life and long-term independence for survivors. Objective: To report the effectiveness of a combined scalp acupuncture and physiotherapy protocol (task-specific training) on motor recovery and ADL in a 58-year-old man with left hemiplegia secondary to right middle cerebral artery infarct. Methods: The patient, with a history of hypertension and a 2-week-old ischemic stroke, underwent a 21-day intervention: daily scalp acupuncture (MS6, MS7, MS9, GV20; 30 min) and daily physiotherapy (30 min to 45 min). Outcomes included the Fugl-Meyer Assessment (FMA), Barthel Index (BI), upper/lower limb power, muscle spasticity (Modified Ashworth Scale), grip strength, and gait, measured at baseline, weeks 1-4. Results: Substantial improvements were observed over four weeks: FMA increased from 24 to 51, BI from 30 to 70, upper limb power from 1 to 3, lower limb power from 2 to 4, spasticity improved from grade 2 to 0, grip strength from 3.2 to 9.4 kg, and gait ability from 0 to 4. No adverse effects occurred. Conclusion: This case demonstrates that a combined scalp acupuncture and physiotherapy approach can markedly improve motor function and ADLs in subacute post-stroke hemiplegia. Such integrative protocols warrant further study in controlled trials.
Licence: creative commons attribution 4.0
Stroke, Physiotherapy, Physical therapy, Rehabilitation, Post-stroke hemiplegia, Neuroplasticity, Scalp Acupuncture, Motor recovery
Paper Title: Impact of High-Intensity Interval Training on Grip Strength of Judokas
Author Name(s): Patel Aniket Satishkumar
Published Paper ID: - IJCRT2509402
Register Paper ID - 293883
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509402 and DOI :
Author Country : Indian Author, India, 395009 , Surat, 395009 , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509402 Published Paper PDF: download.php?file=IJCRT2509402 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509402.pdf
Title: IMPACT OF HIGH-INTENSITY INTERVAL TRAINING ON GRIP STRENGTH OF JUDOKAS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d458-d461
Year: September 2025
Downloads: 7
E-ISSN Number: 2320-2882
This study explores the impact of a six-week High-Intensity Interval Training (HIIT) program on grip strength among male judokas aged 18 to 25. Twelve state-level athletes were selected from the Lakshmibai National Institute of Physical Education (LNIPE), Guwahati, and randomly divided into experimental (n = 6) and control (n = 6) groups. The experimental group underwent HIIT combined with regular judo training, while the control group followed only the standard routine. Grip strength was measured using a handheld dynamometer before and after the intervention. The results revealed a statistically significant increase in grip strength in the experimental group (p < 0.001), while the control group did not demonstrate notable changes (p = 0.076). These findings suggest that integrating HIIT into judo training programs can effectively enhance grip strength, which is a crucial component of judo performance. The study highlights the practical value of HIIT as a focused and time-efficient method for developing grappling strength in combat sports.
Licence: creative commons attribution 4.0
High-Intensity Interval Training, Grip Strength, Judokas, Judo Conditioning, Strength Development, Combat Sports
Paper Title: Gender Bias: A Comprehensive Analysis
Author Name(s): Mrs.Rekha Modi
Published Paper ID: - IJCRT2509401
Register Paper ID - 293650
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509401 and DOI :
Author Country : Indian Author, India, 201001 , 4759, 201001 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509401 Published Paper PDF: download.php?file=IJCRT2509401 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509401.pdf
Title: GENDER BIAS: A COMPREHENSIVE ANALYSIS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d452-d457
Year: September 2025
Downloads: 19
E-ISSN Number: 2320-2882
Gender bias is a pervasive issue that affects individuals and societies across the globe. This paper aims to provide a comprehensive analysis of gender bias, exploring its historical roots, Manifestations in various domains, psychological underpinnings, and socioeconomic impacts. Gender bias remains a pervasive issue across various spheres of life, including the workplace, Education, healthcare, and media. This paper seeks to examine the prevalence, underlying Causes and far-reaching consequences of gender bias. Through an analysis of empirical studies and theoretical frameworks, the paper explores how gender bias manifests in different Contexts, its impact on individuals and society, and potential strategies for mitigation. The discussion underscores the importance of addressing gender bias to promote equality and social justice. The paper will also examine strategies for mitigation and provide recommendations for future research and policy-making.
Licence: creative commons attribution 4.0
Key words: Gender bias, Psychological unpacking its manifestations, education, workplace, media representation, intersectionally, impacts and mitigation strategies.
Paper Title: EVALUATION OF IN-VITRO ANTI-PARKINSON'S ACTIVITY OF ETHANOLIC POD EXTRACT OF Cyamopsis tetragonoloba (L). IN NEUROTOXICITY CELL CULTURE MODEL
Author Name(s): V. JENILA JOSE JANCY, SHUNMUGA SUNDARAM N
Published Paper ID: - IJCRT2509400
Register Paper ID - 293886
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509400 and DOI :
Author Country : Indian Author, India, 627116 , Tirunelveli, 627116 , | Research Area: Life Sciences All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509400 Published Paper PDF: download.php?file=IJCRT2509400 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509400.pdf
Title: EVALUATION OF IN-VITRO ANTI-PARKINSON'S ACTIVITY OF ETHANOLIC POD EXTRACT OF CYAMOPSIS TETRAGONOLOBA (L). IN NEUROTOXICITY CELL CULTURE MODEL
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Life Sciences All
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d440-d451
Year: September 2025
Downloads: 11
E-ISSN Number: 2320-2882
Parkinson's disease (PD) is a progressive neurodegenerative disorder characterized by selective degeneration of dopaminergic neurons and oxidative stress-mediated cellular damage. The present study aimed to evaluate the in-vitro anti-Parkinson's activity of ethanolic pod extract of Cyamopsis tetragonoloba (L.) using a neurotoxicity cell culture model. Phytochemical screening of the extract revealed the presence of flavonoids, alkaloids, phenolics, and saponins, which are known for their antioxidant and neuroprotective potential. In vitro neurotoxicity was induced in cultured neuronal cells using 6-hydroxydopamine (6-OHDA), and the protective effect of the extract was assessed through cell viability (MTT assay), intracellular reactive oxygen species (ROS) generation, and morphological analysis. Treatment with the extract significantly improved cell viability, reduced oxidative stress, and preserved neuronal morphology in a dose-dependent manner when compared with the toxic control. The findings suggest that the ethanolic pod extract of Cyamopsis tetragonoloba possesses promising neuroprotective potential, possibly due to its antioxidant phytoconstituents, and may serve as a natural lead for developing adjunct therapy against Parkinson's disease.
Licence: creative commons attribution 4.0
Cyamopsis tetragonoloba, Parkinson's disease, neuroprotection, oxidative stress, cell culture.
Paper Title: Climatic - Cultural Aspects of Tripura's Writings : An Eco-Critical study of the Selected Bengali Poems from Tripura.
Author Name(s): Arpan Debnath
Published Paper ID: - IJCRT2509399
Register Paper ID - 293888
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509399 and DOI :
Author Country : Indian Author, India, 799003 , Agartala, 799003 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509399 Published Paper PDF: download.php?file=IJCRT2509399 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509399.pdf
Title: CLIMATIC - CULTURAL ASPECTS OF TRIPURA'S WRITINGS : AN ECO-CRITICAL STUDY OF THE SELECTED BENGALI POEMS FROM TRIPURA.
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d436-d439
Year: September 2025
Downloads: 16
E-ISSN Number: 2320-2882
Climate is an indispensable part of nature as well as human behavior. The thoughts, the discourses, the culture , the social life of mankind - are all dictated by the climatic factors. Much of those cultural aspects are reflected in the writings of a particular region . Literature being a glance of the human life also encapsulates the nature around man in its writings. The writings of Tripura echoes the climatic factors that influences it's culture. The Bengali poets of Tripura found the same inclination towards nature. Being a land of tribal inhabitants, the nature assumes to them as a mystical and mythical epitome. Nature is not just an ecological component or a backdrop but are living retrospection of their everyday life. Those poets not only just praise nature, but makes it a part of their own. This paper will look into those texts from an eco-critical perspective using Eco-criticism as a methodology. It will look into the eco-consciousness among the writers and their concerns for the climate. The paper will examine how climate in those writings gets personified, how the Moon becomes more than a celestial body, how the seasons become human emotions and how the climate gets incorporated in the writing culture of Bengali poets from Tripura. A descriptive method will be applied to study the selected poems and trace out how the ecology and climate has incorporated in the lifestyle of the people.
Licence: creative commons attribution 4.0
Climate, Culture, Tripura, Eco criticism, Bengali Poems.
Paper Title: Women as Creative Custodians of Jammu and Kashmir's Cultural Heritage
Author Name(s): Ms. Dyutima Kesar
Published Paper ID: - IJCRT2509398
Register Paper ID - 293880
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509398 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509398 Published Paper PDF: download.php?file=IJCRT2509398 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509398.pdf
Title: WOMEN AS CREATIVE CUSTODIANS OF JAMMU AND KASHMIR'S CULTURAL HERITAGE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d429-d435
Year: September 2025
Downloads: 10
E-ISSN Number: 2320-2882
Women and culture are intricately linked, as culture plays a significant role in shaping generations to come. The role of women in preserving the culture as lived experiences is monumental. Despite so many lacunas and disparities in gender, women artists continue to shape the artistic panorama and contribute significantly to the rich and varied heritage of our nation. Women in Indian diaspora have historically acted as a preserver of culture and identity by portraying themselves and their culture through medium of arts and craft. The present paper also presents the various art forms practiced by women in UT of Jammu and Kashmir such as Parolaa art, preservation of Dogri script Takri, artistic Basohli painting styles of Nainsukh and painting Nayikas on small wooden blocks called Basohli miniatures, the beautiful craft of making Binna Straw Mats: A Local Craft of Jammu, visual artists and painters of Kashmir, mural artists, different embroidery forms like tilla, work of fardhs and shawls. The objective of the present paper attempts to shed light on ; firstly, identifying various women artists in UT of Jammu and Kashmir and secondly, significant contributions of women artists as custodians of culture and as culture heroes in UT of Jammu and Kashmir in fostering cultural development and aims to put forth that preservation of cultural heritage by means of art and craft so as to achieve the goals of cultural sustainability, which is an essential element of sustainable development. The present research paper attempt to put forward the magnitude and capacity of women artists as guardians of culture in instilling the sense of rootedness towards art forms and our culture.
Licence: creative commons attribution 4.0
Culture Custodians, Women Artists and Cultural Heritage
Paper Title: Assess the Effectiveness of Structured Teaching Program Regarding Mental Health Promotion Among Children at government high school in selected village at Aurangabad, Bihar.
Author Name(s): Prof. Dr. K. Latha, Ms. Sabina kujur, Prince Kumar, Ankur Kumar, Anuj Raj, Annu Gupta, Prachi Kumari
Published Paper ID: - IJCRT2509397
Register Paper ID - 293699
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509397 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509397 Published Paper PDF: download.php?file=IJCRT2509397 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509397.pdf
Title: ASSESS THE EFFECTIVENESS OF STRUCTURED TEACHING PROGRAM REGARDING MENTAL HEALTH PROMOTION AMONG CHILDREN AT GOVERNMENT HIGH SCHOOL IN SELECTED VILLAGE AT AURANGABAD, BIHAR.
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d422-d428
Year: September 2025
Downloads: 10
E-ISSN Number: 2320-2882
Mental health is a crucial component of overall well-being and significantly influences children's learning, behavior, and development. In recent years, there has been a growing recognition of the importance of promoting mental health at an early age, particularly in school settings, where children spend a significant portion of their developmental years. Globally, mental health problems among children are increasing at an alarming rate. According to the World Health Organization (WHO), approximately 10-20% of children and adolescents experience mental disorders, yet these often remain undiagnosed and untreated. Early signs of stress, anxiety, depression, and behavioral issues can significantly affect academic performance, social interactions, and long-term health outcomes. Objectives: To assess the pre-test level of knowledge regarding mental health promotion among children before the Structured Teaching Program. develop and implement a Structured Teaching Program on mental health promotion tailored for school children. assess the post-test level of knowledge regarding mental health promotion among children after the Structured Teaching Program. evaluate the effectiveness of the Structured Teaching Program by comparing pre-test and post-test knowledge scores. Methodology: The research approach was descriptive approach and research design is one group. The study was conducted on adolescent students at selected school of Sasaram. Randomized sample technique adopts. Number of samples is 60 who played the mobile phone games frequently. Data collection was done by the survey by the researcher. Data was analyzed with descriptive and inferential statistics came up with following findings Result: The result show of the study is there 60 samples in 6.66% students are mild behavior changes, 60% students are moderate and 33.33% students are severe behavior changes. Statically there is no significant association was found Conclusion: The present study was aimed at assessing the level of behavior change among adolescent students and its consequences. This shows that variables had influence level of behavior change in the study.
Licence: creative commons attribution 4.0
Effectiveness, Teaching Program, Mental Health
Paper Title: Emerging technologies in marketing
Author Name(s): Dr shabana anjum
Published Paper ID: - IJCRT2509396
Register Paper ID - 293889
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2509396 and DOI :
Author Country : Indian Author, India, 560077 , Banglore , 560077 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509396 Published Paper PDF: download.php?file=IJCRT2509396 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2509396.pdf
Title: EMERGING TECHNOLOGIES IN MARKETING
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 9 | Year: September 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 13
Issue: 9
Pages: d418-d421
Year: September 2025
Downloads: 13
E-ISSN Number: 2320-2882
The business landscape is undergoing a significant transformation with the integration of emerging technologies in marketing. Artificial Intelligence (AI), Big Data Analytics, Augmented Reality (AR), Virtual Reality (VR), Blockchain, and Marketing Automation have become critical tools for enhancing customer engagement, improving personalization, and building trust. These technologies are not only reshaping marketing campaigns but also influencing consumer decision-making behavior. This study explores the adoption trends, practical applications, benefits, and challenges of emerging marketing technologies. Data has been gathered through secondary sources such as journals, reports, and market surveys. Findings indicate that businesses embracing these innovations are better positioned to gain a competitive advantage, strengthen customer loyalty, and achieve measurable returns on investment.
Licence: creative commons attribution 4.0
Emerging Technologies, Marketing Innovation, Artificial Intelligence, Big Data, Blockchain, Augmented Reality, Virtual Reality, Marketing Automation, Customer Engagement, Digital Transformation.