Volume 11 | Issue 2 |

 Abstract

This study has been undertaken to determine the estimated number of wetland and wetland dependent birds observed during the migratory season and find out their diversity in different wetland area of Gumla district. The threats to the specific wetlands were identified and possible recommendations have been suggested. During the study estimated number of 3,784 wetland birds and wetland dependent birds belonging to 41 species and 13 families were recorded. Out of these 33 species were wetland birds (WB) and 8 species were wetland dependent birds (WDB). Out of 41 species, 17 species were resident birds (R) while 9 species was resident migrants (RM), and rest 15 species were winter migratory (WM) birds. Estimated number of 1053 were migratory birds. The maximum number of birds was observed at Sisi Katri dam /Banki Reservoir (1887) followed by Nawagain dam/ Upper Sankh Reservoir (802), Datli Dam (410), Masaria Dam (375), and the minimum number was seen at Dhan Singh dam (310). A comparison between residential status (Resident, Resident Migratory, Winter Migratory) and habits (Wetland Bird, WDB- Wetland Dependent Bird) were made for all five wetlands. The highest number of Migratory and Resident birds were observed at Sisi Katri wetland followed by Upper Sankh wetland, Masaria wetland, Datil wetland and Dhan Singh wetland. The highest number of Wetland birds were observed at Sisi Katri wetland, followed by Upper Sankh wetland, Datil wetland, Masaria wetland and Dhan Singh wetland. The maximum number of species (n =11) recorded from the study area belonged to the family Anatidae comprising of ducks and geese. This was followed by the families Ardeidae (herons, egrets, and bitterns) represented by eight species, and Alcedinidae, Motacillidae, Phalacrocoracidae, and Rallidae represented by three species, respectively. Of the rest, seven families were represented by one to two species only.

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 Keywords

Wetland birds, Gumla, Dhan Singh dam, Datil wetland, Masaria wetland, Sisi Katri dam /Banki Reservoir, Upper Sankh Reservoir.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digitisation, Improved banking services, Virtual banking, Policy measures

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract Objective: Water is vital components of life support system and the quality of the water pivotal role in the maintenance of aquatic health. Sugar mill refinery effluent containing some toxic substances put forth a huge impact on watershed management and crop plants. Toxic metals are hazardous which can stimulate morphological and histological changes in finger millet (Eleusine coracana (L.) Gaertn.). Hence, the present study aimed to analyze the yield and surface morphological changes in the finger millet crop. Materials and Methods: The healthy seed of finger millet variety (CO-13) was taken. Finger millet was cropping with different concentrations (10, 25, 50, 75 & 100 %) of sugar mill effluent. The seeds irrigated with tap water were treated as control. After, the SEM images of the finger millet after growing in 10 g of sugar mill treatment, respectively. Although the SEM images show nuclear precipitation of metals, the percentage of elements in the Eleusine coracana was analyzed by EDX. Result: The highest plant growth was analysed in 10 % of sugar mill effluent concentrations. A scanning electron microscope equipped with an energy dispersive X-ray spectrometer was used to observe and analyse the morphology of the isolates incubated in the presence of Mn, Zn, P, K, Mg, Fe, Zr, S and Cu in the root and leaf of Eleusine coracana (L.) Gaertn.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Key words: Sugar mill effluent, Eleusine coracana, SEM (EDX), Toxic substances.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

5S is one of the tools of Lean Management enabling them to organize work in an effective way. It could be implemented in all spheres of the company. The article provides the theoretical description of Lean Management and 5S and also shows a case study based on gained experience. The author also describes the problems that occurred during the implementation of the 5S.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

5s, company, operation

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cost Reduction, Cost Control, Radialization, Organization, Profit and Budget

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Amazon is a multinational technology company which target or focuses on digital streaming, artificial intelligence, e-commerce, cloud computing and digital streaming which is totally dependent on the internet. Amazon is referred or known as one of the influential economic and cultural forces in the world and it comes under the world most valuable brands in the world which can create positives impact on any country trade. A gap has been identified following a review of studies conducted by different experts identified. The researchers looked at how internet shopping was introduced how it developed, how customers used it what they thought of it how successful it was, and any security or delivery related problems. However, there are small number of scholars had examined the problem in services. Regarding the Amazon services and its impact globally this gap has been discovered and current study was handled by it. Both primary and secondary data were used in the study. We find that 52 percent of respondents agree that transportation impacted the international trade, 18 percent of the respondents are agreed that transportation not impacted, and 30 percent of the respondents agree that sometimes its impacted. Overall, this analysis could be beneficial in understanding the factors that have contributed to Amazon's success as a global internet company, as well as the ways in which Amazon has disrupted traditional retail models and impacted local businesses in India.

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Creative Commons Attribution 4.0 and The Open Definition

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Internet company, positive impact on trade, services, transportation and local business

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Advertising is a powerful form of social and commercial communication through any of the established mass media such as the press, radio, television, and film. One of the most crucial tools of marketing communications, advertising is a strong communicative force that is highly visible and aids in the sale of goods, services, concepts, and other things. Many people think that advertising captures the demands of the moment. There are commercials everywhere, whether one likes them or not. Overcome the effect of advertising on anyone advertising literacy plays a very crucial role. It prevents society from the harmful effect of advertising. this literature review examines the concept of advertising literacy among young adults, with a focus on empirical research conducted in the past decade. Advertising literacy refers to individuals' ability to critically evaluate and understand advertising messages and has become an increasingly important topic as advertising pervades modern society. The review analyzes studies that investigate the factors that influence advertising literacy, including demographics, media use, and education level. Additionally, the review explores the impact of advertising literacy on consumer behavior and decision-making. The findings suggest that while advertising literacy varies among individuals, it can be improved through education and media literacy programs. The review concludes by highlighting the need for further research in this area, particularly about the effectiveness of advertising literacy interventions.

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Creative Commons Attribution 4.0 and The Open Definition

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TV advertisements, advertising literacy, young adults

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Customer Experience, Digital Marketing, Indian Hotels.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Bowl shaped depression, Bundelkhand Granite, Geomorphic Unit, Urban Heat Island

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Creative Commons Attribution 4.0 and The Open Definition