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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

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  Paper Title: BRAIN TUMOR CLASSIFICATION USING CNNS

  Author Name(s): Takhellambam Rojesh Singh, Jaffe Tongbram

  Published Paper ID: - IJCRT25A4820

  Register Paper ID - 284157

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4820 and DOI : https://doi.org/10.56975/ijcrt.v13i4.284157

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4820
Published Paper PDF: download.php?file=IJCRT25A4820
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4820.pdf

  Your Paper Publication Details:

  Title: BRAIN TUMOR CLASSIFICATION USING CNNS

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i4.284157

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p527-p534

 Year: April 2025

 Downloads: 146

  E-ISSN Number: 2320-2882

 Abstract

This research focuses on the creation and assessment of CNN-based models to categorize brain tumors into three main groups: pituitary, meningioma, and glioma. The suggested model is trained and validated using an MRI dataset that is openly accessible. To maximize performance, the study investigates different CNN architectures, pre-processing methods, and training approaches. The efficacy of the model is evaluated using key evaluation metrics like accuracy, precision, recall, and F1- score.


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Brain Tumor Classification, Convolutional Neural Networks(CNN), Magnetic Resonance Imaging(MRI), Deep Learning, Medical Image Analysis, Transfer Learning

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  Paper Title: Academic Anxiety and Metacognition: A Qualitative Exploration

  Author Name(s): Dr. Medha

  Published Paper ID: - IJCRT25A4819

  Register Paper ID - 284465

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4819 and DOI : https://doi.org/10.56975/ijcrt.v13i4.284465

  Author Country : Indian Author, India, 800001 , Patna, 800001 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4819
Published Paper PDF: download.php?file=IJCRT25A4819
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4819.pdf

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  Title: ACADEMIC ANXIETY AND METACOGNITION: A QUALITATIVE EXPLORATION

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i4.284465

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p522-p526

 Year: April 2025

 Downloads: 136

  E-ISSN Number: 2320-2882

 Abstract

Students frequently struggle with academic anxiety, which impairs their capacity to study and perform well. Simultaneously, metacognition--the understanding and control of one's own mental processes--is essential for academic achievement. In order to comprehend how students view and control their anxiety through metacognitive techniques, this qualitative study investigates the connection between academic anxiety and metacognitive skills. Semi-structured interviews with college and high school students were used to gather data, and thematic analysis was used to find important trends. According to research, students who regularly practice metacognition report feeling less anxious and performing better academically. Implications for educational interventions and future research areas are discussed in the study's conclusion.


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academic anxiety, metacognition, qualitative, interventions.

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  Paper Title: Impact of Internet and Social Media on English Language Teaching/ Learning (ELT)

  Author Name(s): KHUSHBU KUMARI ,Prof. (Dr.) Suman Sinha , Prof. (Dr.) Ravi Kumar Sinha

  Published Paper ID: - IJCRT25A4818

  Register Paper ID - 284667

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4818 and DOI :

  Author Country : Indian Author, India, 844102 , Vaishali, 844102 , | Research Area: Languages

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4818
Published Paper PDF: download.php?file=IJCRT25A4818
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4818.pdf

  Your Paper Publication Details:

  Title: IMPACT OF INTERNET AND SOCIAL MEDIA ON ENGLISH LANGUAGE TEACHING/ LEARNING (ELT)

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Languages

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p515-p521

 Year: April 2025

 Downloads: 189

  E-ISSN Number: 2320-2882

 Abstract

In the twenty-first century the advancement and rapid development in the field of Information and Communication Technology (ICT) has brought change in use and pedagogy of English language. It has also enabled new forms of discourse as well as knowledge and new ways to create and participate in communities. Freeman and Anderson have pointed out in their book 'Techniques & Principles in Language Teaching' - "Rapid evolution of communication technologies has changed language pedagogy and language use, enabling new forms of discourse, new forms of authorship and new ways to create and participate in communities (Kern 2006:183, cited in Freeman and Anderson 2019: 200)". Internet and Social Media are the part of ICT that have tremendous effect on daily activities of human life. People spend much of their time on internet and social media for various purposes like entertainment, acquiring knowledge, sharing and collecting data and information, and so on. It provides lots of opportunities and creates attractive environment to learn English language easily. At the same time it also provides the liberty to distort the standard format of language use. Internet enables the users share information, ideas, data and services through various platforms of ICT. It connects billions of users across the globe. Social media platforms like Twitter, YouTube, Instagram, Facebook, and so on provide a space to create an interesting and entertaining environment to learn English language efficiently, as English is used frequently on these platforms. Internet and social media facilitate and motivate the learners to learn English language in an unconscious way. English language plays a crucial role in modern life and is also influencing each and every field of human activities like education, trade and commerce, art and culture, research and development, science and technology, administration and jurisdiction and many more. The purpose of this research paper is to explore the role of various internet services like online music, email, webpages as well as some educational websites and social media platforms in gaining competence in the use of English language, in both spoken and written forms. ICT encourages the learners to develop the four language skills, like listening, speaking, reading, and writing and components (pronunciation, vocabulary, phrase, sentence formation and its use in proper context) of English language. It can be practised by language learners through constant use of audio- visual aids, emails, chats, messages, reading a novel in English, visiting e-library, the meaning of emoji or icon and logo. It helps in interacting and communicating with English language experts on internet.


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 Keywords

Communication Skills, ELT, ICT, Internet, Social Media, Technology.

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  Paper Title: Performance Evaluation of SPWM based Three-Phase PWM Rectifier

  Author Name(s): Ubaid Anwar, Shivam, Mohd Sharif, Debanjan Roy, Shashank Mishra

  Published Paper ID: - IJCRT25A4817

  Register Paper ID - 284198

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4817 and DOI :

  Author Country : Indian Author, India, 244001 , Moradabad, 244001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4817
Published Paper PDF: download.php?file=IJCRT25A4817
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4817.pdf

  Your Paper Publication Details:

  Title: PERFORMANCE EVALUATION OF SPWM BASED THREE-PHASE PWM RECTIFIER

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p504-p514

 Year: April 2025

 Downloads: 130

  E-ISSN Number: 2320-2882

 Abstract

The rectifier basically converts AC input to the DC output. In general, different types of rectifier topologies are available like diode bridge rectifier, thyristor-controlled rectifier, PWM based rectifier etc. This paper discusses front end PWM rectifier, its working principle and generation of gate pulses using two different modulation techniques namely sine pulse width modulation (SPWM) and space vector pulse width modulation (SVPWM). This paper also features the description of 3-level front end PWM based rectifier and generation of 3-level space vector PWM. Simulation models of two level SPWM, two level SVPWM and three level SVPWM based front end rectifier are developed and simulated in MATLAB / SIMULINK platform and a comparative analysis is presented. sinusoidal Pulse width modulation (SPWM) technique and direct power control (DPC) Pulse width modulation technique for three-phase AC to DC converters using. MATLAB/SIMULINK software. Pulse width modulation (PWM) techniques are frequently used due to improved performance such as unity power factor operation with reduced total harmonic distortion (THD) at ac mains. In this paper simulation models for both PWM techniques are simulated with closed loop at rated load condition and then comparative analysis has been done in terms of input current THD and power factor. DPC is the efficient technique because of the better performance.


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 Keywords

AC/DC converter, total harmonic distortion, SPWM, PI control.

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  Paper Title: A Study to assess the effectiveness of brain gym exercises on self esteem and level of concentration among school students at selected school in Dindugal district.

  Author Name(s): Ms. Maheswari.k

  Published Paper ID: - IJCRT25A4816

  Register Paper ID - 284436

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4816 and DOI :

  Author Country : Indian Author, India, 641022 , Coimbatore,, 641022 , | Research Area: Others area

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4816
Published Paper PDF: download.php?file=IJCRT25A4816
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4816.pdf

  Your Paper Publication Details:

  Title: A STUDY TO ASSESS THE EFFECTIVENESS OF BRAIN GYM EXERCISES ON SELF ESTEEM AND LEVEL OF CONCENTRATION AMONG SCHOOL STUDENTS AT SELECTED SCHOOL IN DINDUGAL DISTRICT.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Others area

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p491-p503

 Year: April 2025

 Downloads: 119

  E-ISSN Number: 2320-2882

 Abstract

ABSTRACT Introduction: Brain gym brings movement back into learning. It uses activities and exercises to reduce stress so that the body and mind can work more efficiently in any learning, study, performance or daily life situations. It is a tool which can be integrated into any teaching situation with any age group. A practical, movement based course with the focus being on integrating it into a tool kit of strategies to keep individuals focused and attentive for learning. This brain gym exercises can lead onto further study in the specific use of brain gym movements and educational kinesiology. Objectives of the Study: 1. To assess and compare the pre and post test self esteem and level of concentration among high school students at selected school.2. To assess the effectiveness of training programme on the self esteem and level of concentration among high school students at selected school. 3. To correlate the self esteem and level of concentration among high school students at selected school.4. To associate the self esteem and the level of concentration with their selected demographic variables with the mean differed level among high school students at selected school. Materials and Methods: A pre experimental, one group pre test-post test design was selected with the sample size of 60 high school students by using purposive sampling method with inclusive criteria. The conceptual frame work of Stufflebeam and colleagues was applied. The study was conducted in MASI Metric Higher secondary School. Modified Rosenberg self esteem scale and modified concentration assessment scale was used to assess pretest and post test self esteem and level of concentration. Brain gym exercises done for 15 days duration in 30 minutes. Results: In pre test self esteem score , all sample 60(100%) had moderately adequate self esteem and none of them had adequate self esteem, where as in the post test after administration of brain gym exercises 43(71.67%) had adequate level of self esteem and 17(28.33%) had moderately adequate level of self esteem regarding modified Rosenberg self esteem scale. In pre test 2(3.33%) had inadequate level of concentration and 58(96.67%) had moderately adequate level of concentration. In post test after administration of brain gym exercises on concentration, 40 (66.67%) had adequate level of concentration and 20 (33.33%) had moderately adequate level of concentration towards modified concentration assessment scale. Brain gym exercises found to be effective on the level of self esteem (t=9.178,p=0.001) and level of concentration (t=8.597.p=0.001). Self esteem and concentration found to have a positive correlation (r=0.511) Conclusion: The study pointed out that student's self esteem and concentration can be influenced by brain gym exercises. It will help the learners to have improvement in their academic as well as over all development. The outcome of the study will also provide an awareness to the nursing field.


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KEYWORDS: Brain gym exercise, self-esteem, concentration, school students.

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  Paper Title: The Impact of Digital Identity Systems on Citizenship Rights.

  Author Name(s): Udbhav Kumar Garg

  Published Paper ID: - IJCRT25A4815

  Register Paper ID - 284421

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4815 and DOI :

  Author Country : Indian Author, India, 110091 , Delhi, 110091 , | Research Area: Others area

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4815
Published Paper PDF: download.php?file=IJCRT25A4815
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4815.pdf

  Your Paper Publication Details:

  Title: THE IMPACT OF DIGITAL IDENTITY SYSTEMS ON CITIZENSHIP RIGHTS.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Others area

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p478-p490

 Year: April 2025

 Downloads: 109

  E-ISSN Number: 2320-2882

 Abstract

Digital identity systems are in fact becoming increasingly more common because of efficient service delivery and secure identity verification that are pushed for by governments and also private entities. However, these systems greatly concern certain people since they affect the people's citizenship rights. This paper critically examines digital identity infrastructures' implications for civil, political, and socio-economic rights. Drawing on global case studies and legal frameworks, the paper analyzes how centralized identity systems based on biometrics create new forms of exclusion particularly for marginalized populations. Denial of important services, for example, healthcare, education, as well as welfare benefits, has indeed occurred when digital authentication fails, effectively rendering people invisible to the state. The analysis identifies each of the dual roles as a digital identity. As per this analysis, it is both like an enabler and also like a gatekeeper. Poorly designed or implemented systems that can streamline access to public services may secure existing inequalities, encourage surveillance, as well as compromise data privacy. Democratic citizenship can be reinforced through transparent governance, through inclusive design, and through strong legal safeguards so that digital identity systems might not weaken it, as has been highlighted by the study's immediate necessity. Policymakers should have discussions on digital identity and consider it as being a social contract including rights-based obligations. They should consider it as no more than just a technological upgrade.


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  Paper Title: AI-Powered PDF Chatbot: Intelligent Document Interaction.

  Author Name(s): Mulinti Rohith Naidu, Shouri Deshpande, Narsuri Vaishnavi, Ch. Bala Subramanyam

  Published Paper ID: - IJCRT25A4814

  Register Paper ID - 282806

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4814 and DOI :

  Author Country : Indian Author, India, 501218 , Hyderabad, 501218 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4814
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  Your Paper Publication Details:

  Title: AI-POWERED PDF CHATBOT: INTELLIGENT DOCUMENT INTERACTION.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p474-p477

 Year: April 2025

 Downloads: 118

  E-ISSN Number: 2320-2882

 Abstract

Modern digital information growth now requires PDF documents for essential operations such as education research and legal applications. Browsing PDF files by hand results in inefficient time-spending processes for locating necessary information. A paper explores the development of an artificial intelligence chatbot platform that makes PDF document interactions more efficient through natural language command inputs. Through Streamlit development the system delivers an easy-to-use interface which permits users to add PDF files then immediately retrieve context-specific responses. With LangChain for document parsing and retrieval and OpenAI's large language model for response generation and FAISS for semantic similarity search the system operates in the backend. The integrated system components extract meaningful answers which directly come from document content. Users gain improved text consumption experiences through the chatbot which operates as a better and quicker substitute for standard reading methods together with search tools. The evaluation shows users are pleased with this solution as it performs efficiently with different documents.


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 Keywords

PDF chatbot, Streamlit, Large Language Models, LangChain, Document Retrieval, Semantic Search, Natural Language Processing

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  Paper Title: ECOQUEST: A GAMIFIED PLATFORM FOR PERSONAL SUSTAINABILITY

  Author Name(s): DHULIPALLA VIJAY SREE, VANUKURI VENKAT REDDY, RAVULAPALLI ANIL, NELAKUDURU AJAY KUMAR, PALLAPATI MANOJ

  Published Paper ID: - IJCRT25A4813

  Register Paper ID - 284121

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4813 and DOI :

  Author Country : Indian Author, India, 522006 , GUNTUR, 522006 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4813
Published Paper PDF: download.php?file=IJCRT25A4813
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4813.pdf

  Your Paper Publication Details:

  Title: ECOQUEST: A GAMIFIED PLATFORM FOR PERSONAL SUSTAINABILITY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p467-p473

 Year: April 2025

 Downloads: 130

  E-ISSN Number: 2320-2882

 Abstract

In the world facing so many environmental issues, the need for people to understand how to live sustainably is one of the first steps we can take towards a greener world. Eco Quest is a groundbreaking, gamified web platform that sets out to revolutionize how people track and improve their environmental footprint. This platform makes sustainability a rewarding and fun experience by combining interactive aspects with data-driven insights. Eco Quest utilizes advanced technologies, including machine learning for personal recommendations, user interfaces for user-friendly interaction, data on a robust database for accurate tracking, to provide an all-in-one solution for personal environmental sustainability. It gives users actionable metrics on their energy consumption, water usage and waste generation while recommending ways to improve those habits. Using a gamification approach, the platform motivates users with tangible incentives to take action, thereby creating a community of like-minded individuals who feel compelled to together make a direct impact. Eco Quest creates a bridge between sustainability awareness and action; the platform gamifies complex sustainability goals into simple, fun tasks, ensuring that sustainable living is a way of life for a sustainable future.


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 Keywords

Sustainability, Carbon Footprint, Web Application, Gamification, Environmental Impact

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  Paper Title: AI-Driven Counter Terrorism

  Author Name(s): D.V.Vinitha, Dr. G. Govinda Rajuluu, K.Rohitha, S.Harsha Vardhan

  Published Paper ID: - IJCRT25A4812

  Register Paper ID - 282859

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4812 and DOI :

  Author Country : Indian Author, India, 600062 , Chennai, 600062 , | Research Area: Others area

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4812
Published Paper PDF: download.php?file=IJCRT25A4812
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4812.pdf

  Your Paper Publication Details:

  Title: AI-DRIVEN COUNTER TERRORISM

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Others area

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p462-p466

 Year: April 2025

 Downloads: 111

  E-ISSN Number: 2320-2882

 Abstract

Recent acts of terrorism have become a serious threat to international peace and security, resulting in a severe humanitarian and economic catastrophe marked by the loss of many lives and significant financial losses. In reaction to this urgent issue, the academic community has presented a variety of AI-powered predictive analytics techniques as potential tools in the war on terrorism. Because of the growing complexity and volume of the underlying data, machine learning (ML) techniques--which are frequently used in counterterrorism ef forts--face the difficult task of properly predicting terrorist operations. Here, we offer an optimal weighted voting ensemble classifier as a solution, specifically designed for classifying the different types of weapons used in terrorist attacks.


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--Terrorism Prediction,CounterTerrorism Pre dictive Analytics , Weapon Classification ,Ensemble Classifier, Machine Learning, Particle Swarm Optimization (PSO).

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  Paper Title: Consumer Attraction and Satisfaction in Nostalgic Marketing (CASANOMA): A Study Regarding Cafeteria Business in Kerala

  Author Name(s): Aelyamma P J, Vince Thomas, G N Prakash, Savitha M A

  Published Paper ID: - IJCRT25A4811

  Register Paper ID - 284600

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4811 and DOI : https://doi.org/10.56975/ijcrt.v13i4.284600

  Author Country : Indian Author, India, 682011 , Ernakulam, 682011 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4811
Published Paper PDF: download.php?file=IJCRT25A4811
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4811.pdf

  Your Paper Publication Details:

  Title: CONSUMER ATTRACTION AND SATISFACTION IN NOSTALGIC MARKETING (CASANOMA): A STUDY REGARDING CAFETERIA BUSINESS IN KERALA

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i4.284600

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: p457-p461

 Year: April 2025

 Downloads: 166

  E-ISSN Number: 2320-2882

 Abstract

Nostalgic marketing has emerged as a powerful strategy for attracting and retaining consumers, particularly in the food and beverage industry. In Kerala, cafeterias are increasingly using nostalgia-themed marketing to evoke positive memories and create emotional connections with consumers. This study investigates the effectiveness of nostalgic marketing in attracting consumers and enhancing their satisfaction in the context of cafeteria businesses. By employing both qualitative and quantitative research methods, the study examines how nostalgia-based branding, ambience, and menu designs influence consumer behaviour. The results suggest that nostalgia has a significant positive impact on consumer attraction and satisfaction, particularly when combined with high-quality service and product offerings. A conceptual model is developed to show the relationships between independent variables (nostalgic marketing factors), mediating variables (emotional connection), and dependent variables (consumer attraction and satisfaction).


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 Keywords

Nostalgic Marketing, Consumer Attraction, Consumer Satisfaction, Cafeteria Business, Emotional Connection, Kerala

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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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