Volume 13 | Issue 4 |

 Abstract

The study explores the impact of behavioural targeting on users trust and attitude towards digital advertising in Coimbatore city. Digital advertising engagement and advertisements are increasing and is based on users' behaviour, which has become a strategic tool for businesses. But these practices raise critical concerns regarding data privacy and user consent. This research aims to know and understand whether personalized advertising enhances users experience or leads to rejection and distrust. The survey was conducted among 110 respondents using a structured questionnaire. Most of them were young adults who use internet frequently. The analysis revealed mixed responses, personalized ads were seen engaging and relevant but concerns over data misuse and lack of transparency were prominent. Users demanded higher data transparency and ethical practices. The findings indicate a balance between effective personalization and maintaining user trust. The study highlights the need for clear privacy policies and user empowerment in digital interactions. It provides strategic insights for advertisers to refine behavioural targeting practices responsibly.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Behavioural targeting, Digital Advertising, User Trust and Attitude, Personalized Ads, Data Privacy, Consent, Transparency, Ethical Advertising.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This project aims to design and develop an electric vehicle (EV) loader tailored for industrial and commercial loading applications. As industries shift towards eco-friendly practices, there is an increasing demand for sustainable equipment that can handle heavy loads efficiently while reducing environmental impact. This electric loader is engineered to provide high torque and power output for lifting and transporting materials within warehouses, construction sites, and distribution centers. By incorporating advanced battery technology and energy-efficient motors, the loader ensures extended operational time and minimal emissions. The project encompasses the design, simulation, and testing of the EV loader prototype, focusing on load capacity, safety, energy management, and ease of operation to support sustainable, high performance material handling solutions. The development of an electric vehicle (EV) loader equipped with a hydraulic lift is an innovative approach to enhancing the efficiency, sustainability, and adaptability of loading and material handling operations. This design integrates an electric-powered loader with a hydraulic lifting system, providing an eco-friendly alternative. The electric vehicle loader is powered by a battery pack, reducing greenhouse gas emissions and reliance on fossil fuels, which aligns with global sustainability goals. The hydraulic lift system allows for precise and robust handling of materials, with the capability to lift heavy loads smoothly and safely. The primary features include a rechargeable battery system, which provides a clean and silent operational environment, and advanced hydraulics for load stability and control. This setup also incorporates energy saving measures, such as regenerative brake which returns energy to the battery during load descent. The EV loader with hydraulic lift offers applications in diverse fields, including construction, warehousing, and manufacturing.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Agricultural utility vehicle, Industrial Mobility, hydraulic lift system

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The rapid advancement of Artificial Intelligence (AI) has transformed the e-commerce landscape, enabling companies like Amazon to deliver personalized and efficient customer experiences. This study focuses on the AI tools employed by Amazon to attract and retain customers, with a special emphasis on consumer behavior in Tirupur City. The research explores various AI applications such as recommendation systems, chatbots, dynamic pricing, and customer segmentation, analyzing their effectiveness in enhancing customer engagement and satisfaction. Through surveys and data analysis, the study reveals the growing influence of AI-driven strategies in shaping purchasing decisions and fostering brand loyalty. The findings offer valuable insights for businesses seeking to leverage AI in localized markets to improve customer acquisition and retention strategies.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Amazon, Artificial Intelligence, Customer Attraction, E-commerce, Tirupur City, AI Tools, Recommendation Systems, Customer Engagement, Chatbots, Dynamic Pricing, Customer Retention.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Fishing in India and all over the world is a major industry in its coastal states, employing more than 14 million people. It is one of the hazardous occupations with many problems such as high operational cost, lack of landing facilities, scarcity and availability of kerosene, less price for fish, lack of transport facility, technological change etc. The techniques for catching fish include hand gathering, spearing, netting and trapping, all this is done manually. To reduce human intervention in fishing we came up with our idea of " Automatic Trawling System For Fisherman". This device will replace the ordinary method of catching fish mainly reducing human workload and risk caused by this. The device is a structure with a carrier attached beneath and goes deep into the ocean to recognize different types of fish and traps them in a special carrier. It automatically records the path by different technology, where it could find more fish. This predetermined data is used for catching fish every day.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Trawling System, Fisherman

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In recent years, the need for real-time fire detection and early warning systems has become increasingly critical due to rising concerns about fire hazards in homes, offices, and industries. This project presents a smart flame detection system built using the ESP8266 microcontroller integrated with a flame sensor, buzzer, and the Blynk IoT platform. The system is designed to detect the presence of fire and immediately alert users through real-time notifications via the Blynk mobile app and email alerts. When the flame sensor detects a fire (i.e., infrared radiation from a flame), the ESP8266 triggers an alarm by activating a buzzer and simultaneously sends a push notification and email using the Blynk cloud service. The use of Wi-Fi-enabled microcontrollers ensures seamless communication and remote monitoring capabilities. The system is lightweight, cost-effective, and easy to deploy in various environments. This project showcases the practical application of IoT in enhancing safety and demonstrates how combining hardware sensors with cloud-based platforms can provide scalable and responsive emergency alert systems.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Flame Sensor, ESP8266, Blynk IoT, Fire Detection, IoT Alert System, Smart Safety System, Real-time Monitoring

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study titled "A Study on the Impact of Corporate Social Responsibility on Customer Satisfaction - with Special Reference to Shanthi Social Services" explores how CSR initiatives influence customer satisfaction in a socially driven organization. In an era where ethical and community-focused business practices are increasingly valued, this research investigates the effectiveness of CSR in fostering trust and loyalty among customers. The study is descriptive in nature and was conducted using a convenience sampling technique, with data collected from 120 respondents in the Coimbatore District. Primary data was gathered through a structured questionnaire, while secondary data was obtained from books, journals, and official websites. The statistical tools used for analysis include Simple Percentage Analysis, Likert Scale Analysis, Ranking Analysis, and Frequency Analysis, ensuring a comprehensive interpretation of the findings. The organization under study, Shanthi Social Services (SSS), is a charitable trust known for its impactful initiatives in healthcare, education, and community welfare. The research highlights a positive correlation between CSR practices and customer satisfaction, concluding that ethical initiatives significantly enhance public perception, service loyalty, and social impact.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Corporate Social Responsibility (CSR), Shanthi Social Service (SSS)

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract The literature analysis investigates multiple changes in sharing economy business operations including sustainability practices and digital transformation during the time span from 2002 up to the present year. Through its economic structure the sharing economy facilitates optimal utilization of unused resources for communal use between people who together create many industrial green innovations. Studies of revenue-advertising compromise through user satisfaction across Quora and Zhihu type systems represent primary sections within this research literature. The research examines client-to-client (C2C) transactions which fulfil two functions within the market by controlling new product requirements while resolving issues regarding fake merchandise exchanges. Scientific publications about this topic come from regions throughout the world including Asia and both Europe and the USA. Seattle achieved decreased costs by 22% through the implementation of its Via to Transit program with on-demand mobility solutions. The advancement of algorithmic technologies has enabled better optimization of power markets and group purchases and role-fixed sharing trust mechanisms. Through platforms that share second-hand furniture people can experience how reuse models decrease environmental impact in a circular economy framework. The research demonstrates that sharing economy initiatives deliver three principal benefits for industries through economical operations and optimized resources and satisfied customers. British transport, energy and mobility service case studies substantiate the financial advantages of model sharing within public transportation and energy systems and demand-responsive services. The research enhances operations research and supply chain management and energy systems through the application of game theory as well as evolutionary trust games and hybrid algorithms. As a contribution to society the findings support eco-friendly purchases together with decreased environmental impact and area-based decarbonization efforts that match targets for worldwide sustainability. The research moves ahead to investigate processes enabling large-scale green-sharing operations and how policy adjustments affect trust relationships and techniques for extended user participation. The sharing economy contributes as a revolutionary tool for resolving cross-disciplinary worldwide complications while it supports sustainable academic, industrial and socio-economic progress.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Sharing economy, sustainability, C2C transactions, circular economy, green consumption, algorithmic optimization, interdisciplinary research, digital platforms, reuse models.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Credit cards have emerged as a ubiquitous feature of everyday financial transactions, followed by convenience, security, and flexibility in consumer consumption. The present study attempts to analyze the influence of credit card usage on consumer spending patterns in Coimbatore city. The most important areas covered are demographic variables, attitude towards risk in finance, impulse buying tendency, and payment behaviour. The results concur that credit card usage has a strong influence on consumption patterns and money handling in support of good credit behaviour and financial knowledge.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Credit Card, Spending Behaviour, Financial Awareness, Impulsive Buying, Consumer Discipline.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The development of organized retail in India, specifically in dynamic commercial capitals like Tirupur, has raised the demand for technologies like Customer Relationship Management (CRM). This study analysis the effectiveness of CRM practices in selected organized retail store within Tirupur District and evaluates how these systems affect factors like customer retention, increased sales and improved business performance. It employs descriptive research approach and it is based on both primary (collected from 75 organized retailers through structured questionnaire) and secondary data (books and journals). Through tools like percentage analysis, Likert scale evaluation and ranking correlation the findings show that CRM does make a meaningful difference in customer satisfaction and overall business performance. It also aligns with Indian SDGs, like Decent work and economic growth (SDG8), Industry, Innovation and Infrastructure (SDG9) and Sustainable cities and communities (SDG11).

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Customer Relationship Management (CRM), Organized Retail stores

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Among all the childhood diseases, hematological and hereditary diseases are most life-threatening diseases which affects during early life period. Problem of Haemoglobinopathy in India was first described by Professor J.B. Chatterjee who initiated thalassemia diagnosis and research work in West Bengal in 1959. Thalassemia is a chronic disease starting in childhood. Therefore, mothers have a critical role in caring for these children. Many studies emphasize that mothers have a more active role in caring for a child with a chronic illness. These mothers have several roles like caring for the child during continuous blood transfusions and iron chelation therapy, caring for the child in frequent hospitalizations, caring for the child with different thalassemia abnormalities, and following up different child tests.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

A STUDY TO EVALUATE THE EFFECTIVENESS OF STRUCTURED TEACHING PROGRAMME ON KNOWLEDGE AND BELIEF REGARDING THALASSEMIA AMONG CARE GIVERS OF THALASSEMIC CHILDREN IN SELECTED PEDIATRIC HOSPITALS AT BANGALORE.

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Creative Commons Attribution 4.0 and The Open Definition