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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

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Volume 13 | Issue 4 |

Volume 13 | Issue 4 | Month  
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  Paper Title: ANTI SLEEP ALARM WITH DRIVER SAFETY USING ARDUINO UNO

  Author Name(s): Naman Sharma, Niyati Jain, Rishita Rajput, Sujoy Das, Dr. Monika Kapoor

  Published Paper ID: - IJCRT25A4076

  Register Paper ID - 282364

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4076 and DOI :

  Author Country : Indian Author, India, 474011 , Gwalior, 474011 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4076
Published Paper PDF: download.php?file=IJCRT25A4076
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4076.pdf

  Your Paper Publication Details:

  Title: ANTI SLEEP ALARM WITH DRIVER SAFETY USING ARDUINO UNO

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j132-j137

 Year: April 2025

 Downloads: 116

  E-ISSN Number: 2320-2882

 Abstract

Driver fatigue is a major cause of road accidents worldwide. Studies suggest that drowsy driving contributes to nearly 20% of serious road crashes. This project proposes a preventive approach: an Anti-Sleep Safety Alarm using Arduino Uno. The device monitors eye movements using an infrared (IR) sensor and activates an alarm when signs of drowsiness are detected. With increased urbanization, long working hours, and vehicular congestion, it becomes imperative to provide technological assistance to drivers to avoid fatigue-related mishaps. The primary motivation behind this system is affordability, ease of use, and effectiveness. As compared to high-end systems based on EEG, camerabased image processing, or AI-based facial analysis, our solution leverages basic electronic components to deliver a robust mechanism. This research details the system design, implementation, testing, and potential for real-world deployment.


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 Keywords

Anti Sleep Alarm, Passenger safety, Safety alarm, Road safety, Eye movement detection, Real time monitoring, Sleep detection system

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: TO DEVELOPMENT OF LATENT FINGERPRINT BY USING DRUMSTICK SKIN POWDER

  Author Name(s): ARUL G, Akash Kumar Singh

  Published Paper ID: - IJCRT25A4075

  Register Paper ID - 282531

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4075 and DOI : http://doi.one/10.1729/Journal.44933

  Author Country : Indian Author, India, 625106 , MADURAI, 625106 , | Research Area: Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4075
Published Paper PDF: download.php?file=IJCRT25A4075
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4075.pdf

  Your Paper Publication Details:

  Title: TO DEVELOPMENT OF LATENT FINGERPRINT BY USING DRUMSTICK SKIN POWDER

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.44933

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j111-j131

 Year: April 2025

 Downloads: 109

  E-ISSN Number: 2320-2882

 Abstract

A fingerprint is impression made by the frictional ridges of the fingers on various surface such as porous, nonporous and semi porous. Being one of the useful and robust forensic evidence fingerprints have been widely recognized as the primary human identification tool in forensic investigation. Latent or invisible prints are commonly found at the scenes of crime and thus require the use of visualization methods. The currently available fingerprint visualization powdered methods are chemical with toxic and potential health hazards are. This study proposes a cheap and relatively fingerprint powder from drumstick skins. The findings revealed that drumstick skin powder is capable of visualizing latent fingerprint on porous, non-porous and semi porous surfaces. The latent fingerprints enhanced by drumstick skin powder showed better visualization. It is a non-toxic, safe and easily available powder.


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 Keywords

KEY WORDS: Fingerprint, Latent print, Invisible print, Frictional ridges, Fingerprint powders.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Investigating Customer Satisfaction Of 5g Technology Impact On Mobile App Performance And User Experience In Coimbatore

  Author Name(s): Ms.M. Sindhuja, Dr.S. Suguna.

  Published Paper ID: - IJCRT25A4074

  Register Paper ID - 282917

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4074 and DOI :

  Author Country : Indian Author, India, 641048 , Coimbatore , 641048 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4074
Published Paper PDF: download.php?file=IJCRT25A4074
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4074.pdf

  Your Paper Publication Details:

  Title: INVESTIGATING CUSTOMER SATISFACTION OF 5G TECHNOLOGY IMPACT ON MOBILE APP PERFORMANCE AND USER EXPERIENCE IN COIMBATORE

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j107-j110

 Year: April 2025

 Downloads: 96

  E-ISSN Number: 2320-2882

 Abstract

The rapid advancement of 5G technology promises to revolutionize the digital landscape through faster internet speeds, lower latency, and enhanced connectivity. This study investigates the impact of 5G technology on mobile application performance and user satisfaction in Coimbatore, a fast-developing tier-2 city in Tamil Nadu, India. As mobile apps become integral to everyday life--powering communication, entertainment, e-commerce, and gaming--the transition to 5G presents a critical opportunity to evaluate user experiences and expectations. The research utilizes a mixed-method approach comprising surveys, interviews, and app performance analysis to assess user satisfaction across key factors such as speed, reliability, and usability. The findings aim to provide valuable insights for developers, telecom providers, and digital businesses by highlighting how 5G enhances or challenges mobile app functionality in emerging markets. Ultimately, this study contributes to understanding how 5G technology is shaping digital engagement and customer satisfaction in India's evolving tech ecosystem.


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  Paper Title: EFFECTIVENESS OF HUMAN RESOURCE MANAGEMENT IN CAREER GROWTH AND DEVELOPMENT OF IT COMPANY EMPLOYEES IN COIMBATORE

  Author Name(s): SHINY G, Dr.P.S.Chandni

  Published Paper ID: - IJCRT25A4073

  Register Paper ID - 283069

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4073 and DOI :

  Author Country : Indian Author, India, 641008 , Coimbatore, 641008 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4073
Published Paper PDF: download.php?file=IJCRT25A4073
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4073.pdf

  Your Paper Publication Details:

  Title: EFFECTIVENESS OF HUMAN RESOURCE MANAGEMENT IN CAREER GROWTH AND DEVELOPMENT OF IT COMPANY EMPLOYEES IN COIMBATORE

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j102-j106

 Year: April 2025

 Downloads: 100

  E-ISSN Number: 2320-2882

 Abstract

This study investigates the effectiveness of Human Resource Management (HRM) in supporting the career development of employees in IT companies in Coimbatore. Focusing on key HR functions such as recruitment, training, performance appraisal, and employee engagement, the research aims to evaluate their impact on employee satisfaction and retention. A mixed-methods approach was used, incorporating surveys, interviews, and focus groups. The findings highlight the importance of aligning HR strategies with employee aspirations and the dynamic requirements of the IT sector to foster a skilled and motivated workforce. The study concludes with recommendations for enhancing HR practices to better support career growth in this fast-evolving industry.


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 Keywords

Human Resource Management, Career Development, IT Sector, Coimbatore, Employee Retention

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: INFLUENCE OF LUBRICANT VISCOSITY ON THE VIBRATION CHARACTERISTICS OF ROLLING ELEMENT BEARINGS

  Author Name(s): 1Mr.Suravase Vikrant Sukhdev, Prof.Dr. A.D.Desai, Prabhuling Sarasambi, Prof.Dr.S.D.Shinde, Mr.Akash Gaikwad

  Published Paper ID: - IJCRT25A4072

  Register Paper ID - 283079

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4072 and DOI :

  Author Country : Indian Author, India, 412207 , Pune, 412207 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4072
Published Paper PDF: download.php?file=IJCRT25A4072
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4072.pdf

  Your Paper Publication Details:

  Title: INFLUENCE OF LUBRICANT VISCOSITY ON THE VIBRATION CHARACTERISTICS OF ROLLING ELEMENT BEARINGS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j96-j101

 Year: April 2025

 Downloads: 107

  E-ISSN Number: 2320-2882

 Abstract

This study investigates the influence of lubricant viscosity on the vibration behavior of rolling element bearings through a controlled experimental analysis. Using a custom-built test rig, cylindrical roller bearings (NJ306 ECJ) were subjected to three lubricant grades (NLGI 1, NLGI 2, and NLGI 3), three loads (3 kg, 6 kg, and 9 kg), and three rotational speeds (300 rpm, 600 rpm, and 900 rpm). Vibration responses were measured using a Fast Fourier Transform (FFT) analyzer to quantify frequency spectra and amplitudes. Results indicate that NLGI 2 grease consistently exhibited the lowest vibration amplitudes across all conditions, demonstrating superior damping and stability compared to NLGI 1 and NLGI 3. Higher viscosity (NLGI 3) led to increased vibration due to inadequate penetration, while lower viscosity (NLGI 1) showed limitations under high loads and speeds. These findings highlight the critical role of optimal lubricant viscosity in minimizing vibration and enhancing bearing longevity, offering practical insights for machinery design and maintenance. The study contributes to tribology by providing empirical evidence to guide lubricant selection in industrial applications


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 Keywords

Lubricant Viscosity, Vibration Analysis, Rolling Element Bearings, FFT Analyzer, NLGI Grades, Bearing Performance, Tribology

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Global Sustainable Development and Societal Transformation through Nano Science Technology Policy Framework: an Overview

  Author Name(s): Dr E. Manikandan, Dr Suresh Vadranam, G. K. Singh, Jayaprada Sahoo

  Published Paper ID: - IJCRT25A4071

  Register Paper ID - 282543

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4071 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4071
Published Paper PDF: download.php?file=IJCRT25A4071
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4071.pdf

  Your Paper Publication Details:

  Title: GLOBAL SUSTAINABLE DEVELOPMENT AND SOCIETAL TRANSFORMATION THROUGH NANO SCIENCE TECHNOLOGY POLICY FRAMEWORK: AN OVERVIEW

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j78-j95

 Year: April 2025

 Downloads: 112

  E-ISSN Number: 2320-2882

 Abstract

Around the world, nanotechnology is being promoted as a technological revolution that will help resolve an array of problems. According to the current hype, nanotechnology promises to provide new ways of solving some of Africa's chronic challenges such as treating tuberculosis and malaria, making water drinkable, conserving food, and diversifying energy sources, among other hosts of applications. However, the potential risks and social implications of this new technology are not often discussed nor addressed. The overall level of awareness and capacity to address these issues remains very low, in both civil society and government, and prevents these actors from playing their social role in ensuring the public good. Research on nanotechnology, and increased commercialization of products containing engineered nanomaterials (generally called nano products), are currently happening in Africa (e.g., in South Africa, Sudan, Kenya, Zimbabwe, Egypt, Algeria). In several African countries, nanotechnology has been declared a strategic sector of scientific and technological development. In addition, graduate courses on nanotechnology have been initiated in some countries, such as South Africa, Egypt, and Algeria. Even though potential health and environmental risks of engineered nano- materials are scientifically documented and numerous uncertainties remain, the public funds dedicated to evaluating these risks are extremely low. As a consequence, the current policy in regards to this technology is far from precautionary as the products enter the market unregulated and unlabeled, neither guaranteeing the safety of the product, nor the information to the consumer. The Present review paper highlighted sustainable development Socio economic transformation through Nano Science technology various issues and challenges at global level policy framework


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 Keywords

Civil Society, Health, Policy, Technology, Scientific, Nanomaterials, and Research

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: LOGESTIC ORGANIC WASTE MANAGEMENT BY USING SMART DUSTBIN

  Author Name(s): Prof. Reena Pantawane, Prof. Suyog Pawar, Nikita Markand, Avantika Nimbarte, Sayali Ghotekar, Aniket Telang, Snakan Sonesnarn Ahtesham Mohammad Sharif, Rohan Chopade

  Published Paper ID: - IJCRT25A4070

  Register Paper ID - 282661

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4070 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4070
Published Paper PDF: download.php?file=IJCRT25A4070
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4070.pdf

  Your Paper Publication Details:

  Title: LOGESTIC ORGANIC WASTE MANAGEMENT BY USING SMART DUSTBIN

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j67-j77

 Year: April 2025

 Downloads: 121

  E-ISSN Number: 2320-2882

 Abstract

The increasing volume of organic waste in urban areas necessitates an intelligent waste management system to enhance efficiency and sustainability. This study examines the logistic framework of organic waste management using smart dustbins integrated with IoT, AI-driven waste classification, and automated collection strategies. By leveraging sensor technology, real-time data analytics, and optimized waste transport, smart dustbins can revolutionize traditional waste disposal methods. Smart dustbins monitor waste levels, segregate biodegradable materials, and transmit data to waste collection units, enabling predictive waste collection scheduling and fuel-efficient route planning. The research underscores the importance of public-private collaboration, smart city integration, and sustainable policy frameworks to promote efficient organic waste logistics. By combining automation, data intelligence, and circular economy principles, smart waste management systems can minimize carbon footprints and foster eco-friendly urban environments. Proper waste management is essential for environmental sustainability. This study examines the municipal solid waste management and disposal methods in Yavatmal district, Maharashtra, India, analyzing waste composition, characteristics, and associated environmental concerns. Primary data was collected through structured questionnaires from randomly selected populations in areas with significant waste findings reveal that both designated and non-designated waste dumps remain unattended for prolonged periods, leading to road encroachments, pollution, and aesthetic degradation of the metropolis Findings reveal that both designated and non-designated waste dumps remain unattended for prolonged periods, leading to road Encroachments, pollution, and aesthetic degradation of the metropolis.


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 Keywords

Smart Waste Management, IoT-Enabled Dustbins, Waste Logistics, in Waste Management, Organic Waste, Sustainable Urban Sanitation.

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  Paper Title: Arduino Powered Vehicle Guardian for Real-Time Fuel Monitoring and Emergency Alert System

  Author Name(s): G Lakshmi Prasanna, Y Deekshitha, A Naveen, J Ramesh, P Madhuri

  Published Paper ID: - IJCRT25A4069

  Register Paper ID - 283129

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4069 and DOI :

  Author Country : Indian Author, India, 534101 , Tadepalligudem, 534101 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4069
Published Paper PDF: download.php?file=IJCRT25A4069
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4069.pdf

  Your Paper Publication Details:

  Title: ARDUINO POWERED VEHICLE GUARDIAN FOR REAL-TIME FUEL MONITORING AND EMERGENCY ALERT SYSTEM

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j62-j66

 Year: April 2025

 Downloads: 101

  E-ISSN Number: 2320-2882

 Abstract

This paper presents the design and implementation of an Arduino-based vehicle monitoring system that enables real-time fuel level detection and emergency alert functionalities. Addressing issues of fuel theft and vehicle accidents, the system utilizes a GSM-GPS module for sending SMS alerts and an accelerometer to detect sudden angular deviations. Fuel level is measured using a capacitive sensor, and output is displayed on an LCD. In the event of an emergency or suspicious activity, alert notifications with location details are immediately transmitted to designated recipients. This integrated solution ensures enhanced vehicular safety, real-time monitoring, and system reliability.


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This paper presents the design and implementation of an Arduino-based vehicle monitoring system that enables real-time fuel level detection and emergency alert functionalities. Addressing issues of fuel theft and vehicle accidents, the system utilizes a GSM-GPS module for sending SMS alerts and an accelerometer to detect sudden angular deviations. Fuel level is measured using a capacitive sensor, and output is displayed on an LCD. In the event of an emergency or suspicious activity, alert notifi

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Impact of Emotional Intelligence on the Mental Health of COVID-19 Survivors

  Author Name(s): Priyanka Verma, Sandeep Singh, Rakesh Kumar Behmani

  Published Paper ID: - IJCRT25A4068

  Register Paper ID - 283104

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4068 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4068
Published Paper PDF: download.php?file=IJCRT25A4068
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4068.pdf

  Your Paper Publication Details:

  Title: IMPACT OF EMOTIONAL INTELLIGENCE ON THE MENTAL HEALTH OF COVID-19 SURVIVORS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j53-j61

 Year: April 2025

 Downloads: 107

  E-ISSN Number: 2320-2882

 Abstract

The objective of the study is to find the impact of emotional intelligence on the mental health of COVID-19 survivors. The present study includes 150 (75 Males and 75 females) participants aged 30-50 years. Emotional Intelligence Scale by Schutte et al. (1988), and Mental Health Inventory by Veit and Ware (1983). Statistical tools such as descriptive statistics, Pearson product-moment correlation, and regression were used to analyze the data.


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Emotional Intelligence, Mental Health, and COVID-19 survivors

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  Paper Title: Spiral Consumption in the Digital Age: The Influence of Digital Marketing on Continuous Consumption Cycles

  Author Name(s): Biji Jose, Dr. Nisha Mary Jose

  Published Paper ID: - IJCRT25A4067

  Register Paper ID - 282459

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT25A4067 and DOI : http://doi.one/10.1729/Journal.44886

  Author Country : Indian Author, India, 686013 , Kottayam, 686013 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT25A4067
Published Paper PDF: download.php?file=IJCRT25A4067
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT25A4067.pdf

  Your Paper Publication Details:

  Title: SPIRAL CONSUMPTION IN THE DIGITAL AGE: THE INFLUENCE OF DIGITAL MARKETING ON CONTINUOUS CONSUMPTION CYCLES

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.44886

 Pubished in Volume: 13  | Issue: 4  | Year: April 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 4

 Pages: j44-j52

 Year: April 2025

 Downloads: 108

  E-ISSN Number: 2320-2882

 Abstract

In the digital age, the evolution of marketing strategies has significantly influenced consumer behaviour, fostering a phenomenon known as `a cycle of continuous and often impulsive online purchasing`. The present study explores the factors contributing to spiral consumption among IT professionals in Infopark, Kochi, Kerala, with a specific focus on the influence of digital marketing. Based on the data collected from 63 IT professionals through purposive sampling, the research employs Exploratory Factor Analysis, Correlation Analysis, and Multiple Regression to identify and analyse psychological, technological, economic, social, and personal factors impacting spiral consumption. The findings reveal a significant correlation between spiral consumption and continuous consumption cycles, with digital marketing elements such as personalised ads, social media influence, and convenience playing key roles. The study points the need for ethical digital marketing practices and enhanced consumer awareness to mitigate the financial and psychological risks associated with uncontrolled online consumption.


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 Keywords

spiral consumption, digital marketing, continuous consumption, social media, online purchase

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ISSN: 2320-2882
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