Volume 14 | Issue 3 |

 Abstract

Chandrakanta Ki Kahaniya : Kashmir Samshay Ke Vishesh Sandharbh Me

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Chandrakanta Ki Kahaniya : Kashmir Samshay Ke Vishesh Sandharbh Me

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Creative Commons Attribution 4.0 and The Open Definition

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Human beings are thoughtful and social by nature, and education plays a vital role in developing their abilities and shaping society. Every nation designs its education system according to its needs and ideals, aiming to build responsible citizens and preserve culture. Education has always been essential for human development and societal progress. The present study focuses on examining the relationship between school attitude and academic achievement among secondary school students. A sample of 100 students (50 boys and 50 girls) was selected. The survey method was used, and tools like a school attitude scale and students' academic scores were applied for data collection. The study highlights that students' attitudes toward school significantly influence their academic performance and overall development. Positive school attitude helps students adjust better, solve problems effectively, and achieve success in both academic and personal life. Therefore, developing a positive attitude toward education is essential for students' growth and for the progress of society and the nation.

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School Attitude; Academic Achievement; Secondary School Students

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The stock market plays a crucial role in economic development by mobilizing savings and providing opportunities for wealth creation. Youth represent a significant segment of potential investors; however, their participation in stock market investments remains limited due to lack of awareness, fear of risk, and insufficient financial knowledge. This study examines the level of awareness and perception of youth toward stock market investments in the Thrikkakara area of Kochi. Primary data were collected from 50 respondents using a structured questionnaire through convenience sampling. Percentage analysis was used for data interpretation. The findings reveal that although youth show a positive attitude toward equity investments, factors such as fear of loss and lack of proper guidance restrict active participation. The study highlights the need for structured financial education to promote informed investment decisions among youth.

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Stock Market, Investor Awareness, Investor Perception, Youth, Equity Investments, Financial Literacy

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Advertising has changed a lot over time. In the past, advertisements mostly focused on promoting a product and explaining its features. Today, brands try to make their ads more interesting and emotionally engaging so that people feel connected to them. One popular method used in modern advertising is storytelling. Through simple and relatable stories, brands share their message in a way that audiences can easily understand and remember. In the FMCG sector, brands like Surf Excel, Amul, and Dove often use emotional and meaningful stories in their advertisements to connect better with consumers. This study looks at how storytelling in FMCG advertisements affects the perception of young people in Mumbai. For this research, a quantitative method was used, and data were collected from 120 respondents between the ages of 18 and 35 through an online questionnaire. The results show that storytelling makes advertisements more engaging and easier to remember. Many respondents felt that ads with emotional stories and relatable characters are more interesting than traditional ads that only talk about the product, and they also help create a more positive image of the brand.

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Storytelling, FMCG Advertising, Youth Perception, Consumer Behaviour, Appeals, Advertising Narratives.

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Artificial Intelligence (AI) is gradually becoming an important part of many professional fields, including the legal system. In recent years, courts and legal institutions have started using AI-based tools to support legal research, manage case records, and improve the overall efficiency of judicial processes. This research paper focuses on understanding how Artificial Intelligence is being used in the legal system and its impact on justice delivery. The main objective of this study is to examine the role of AI in assisting legal professionals such as judges and lawyers in their daily work. The study also aims to identify the advantages of using AI in the legal field, such as saving time, reducing workload, and improving access to legal information. Along with these benefits, the paper highlights challenges such as data privacy issues, lack of transparency, and the possibility of bias in automated systems. The research methodology adopted in this paper is descriptive in nature and is based on secondary data collected from books, research articles, legal journals, government reports, and reliable online sources. Examples of AI tools used in Indian courts and legal research platforms have been considered to understand the practical use of AI in the legal system. The findings suggest that AI can help improve the efficiency of legal processes by supporting legal research, document analysis, and case management. AI tools may assist in reducing delays and handling pending cases, but they cannot replace human judgment, especially in sensitive matters involving ethics and fairness. The study concludes that Artificial Intelligence should be used as a supportive tool rather than a substitute for human decision-making. Proper regulation, ethical guidelines, and human supervision are necessary to ensure responsible use of AI in the legal system.

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Artificial Intelligence, Legal System, Judiciary, Ethics, Justice Delivery

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This study examines consumer purchase behaviour toward watches by analysing the influence of general purchase behaviour, offline shopping experience, factors influencing watch purchase, and purchase behaviour factors. Using primary data collected from 56 respondents, the research employs descriptive statistics and multiple regression analysis to assess the explanatory power of these variables on watch-buying frequency. The findings reveal that while certain factors demonstrate weak associations, most predictors fail to significantly explain purchase frequency, highlighting the symbolic and emotionally driven nature of watch purchases in the Indian context.`

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Online vs Offline Shopping Customer Experience Consumer Behaviour Purchase Behaviour Buying Decision

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Gratitude, Self-Disclosure, Self-Esteem, Marital Adjustment

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braj the land of lord shree krishna attracts devotees across the world .while religious conflict between hindu muslim often dominates discourse in India ,braj sets a unique case example where interfaith harmony is sustained through shared tradition,culture,festivals,belief etc.

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interfaith harmony,braj religion,religious pluralism,social integration,ethnographic research

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Diabetes mellitus is a major health issue affecting millions of people worldwide which has been viewed as a hereditary and metabolic disorder. Sedentary behaviour, irregular and suboptimal dietary patterns, chronic psychological stress, and obesity have been notified as large contributors to the increasing prevalence of this condition globally. These factors constitute major threat factors driving the global increase in diabetes prevalence. This paper examines diabetes mellitus as a lifestyle-related disorder with particular emphasis on current epidemiological trends and identifying key behavioural and nutritional risk factors. Additionally, obesity is widely identified as a major risk factor for type 2 diabetes mellitus(T2DM) is discussed in association to contemporary lifestyle patterns because of urbanisation and emerging psychosocial patterns which influences health behaviour. The paper shed lights on the management and prevention strategies emphasizing lifestyle changes. In addition to medication, healthy eating, regular physical activities, weight management, and stress reduction are some significant approaches to prevent and manage diabetes. Functional foods such as whole grains, fibre rich foods, antioxidants, and bioactive compounds are considered for their benefits in improving blood sugar control and overall metabolic health. The findings suggest that consistent healthy lifestyle modifications can considerably reduce the risk of developing diabetes. In several cases, proper and dietary management including active physical activity can postpone the onset of the disease, enlarge quality of life, and reduce the dependence on medication. This paper concludes that diabetes should be regarded not only as a medical condition but also as a lifestyle-related disorder that can be effectively managed through a balanced diet, regular physical activity, stress reduction, and the maintenance of an overall health-conscious lifestyle in the contemporary context.

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Keywords: Diabetes Mellitus, Lifestyle Disorder, Nutrition Therapy, Physical Activity, Functional Foods

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This research paper brings out instances of magical realism in one of the most famous Sanskrit dramas of Kalidasa, ' Abhigyana Shakuntalam'. Magical realism is a genre of literature which fuses magical elements and realistic elements in an earthly, everyday mundane setting. The significance of this paper is that even though magical realism, as a genre was developed in the 1940s at the hands of American writers, yet the instances of magical realism can be seen in the plays of Kalidasa, who was a great dramatist of the 5th century ancient India. His 'Abhigyana Shakuntalam' is considered as a masterpiece of Sanskrit drama and was among the first works translated into English. It has been adapted into movies in various languages like English, Telugu, Hindi, Marathi and Tamil. The drama has many mythical, supernatural and magical realistic elements which the research paper attempts to bring out in detail.

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Keywords : Magical Realism, myth, supernaturalism

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Creative Commons Attribution 4.0 and The Open Definition