Volume 6 | Issue 1 |

 Abstract

It is generally observed that people often shop when their moods need a lift. It is a question whether their unpleasant moods undergo a positive change while shopping for the goods of their choice. Some do have a specific brand to purchase when in bad mental disposition which termed as retail therapy in the Marketing parlance. This study is a humble attempt to find out the relevance of such retail therapy purchase in Chennai and Mumbai. The researchers set a few hypotheses to add value to the study and the findings provided sufficient support to the hypotheses regarding the role of retail therapy in alleviating bad moods. The study involved 97 samples who belonged to different age groups and both the genders. The findings proved that the concept of retail therapy is profoundly found among the people basically because of a few reasons like pressure and stress. Such purchases were found to come out of bad moods caused by stressful happenings and sedentary lifestyles. The study was conducted between July 2017 and January 2018

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

retail therapy, hedonism, personality-based shopping, mood-lifting shopping behaviour, gender-based retail therapy

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

encryption, decryption, symmetric, asymmetric, keys, cipher text, plain text, integrity.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Groundwater, suitability for irrigation, RSC, SSP, PI, MH

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The aim of this study is to know the key concepts including financial literacy, financial attitude, financial wellbeing and economic empowerment and then present the influence of financial literacy, financial attitude and financial wellbeing on the economic empowerment. The socio-demographic factors do have an influence on the financial attitude and behaviour. The data was collected between March and May 2017 from women falling to various age groups through direct and online structured close ended questionnaire. The results calls for more active participation of the government, financial institutions etc. in creating awareness of financial products and educating women to increase financial wellness and preparing them for future as they tend to live long when compared to men and there is an increasing tendency for women to remain single.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Financial Literacy, Financial Attitude, Financial Well being, Economic empowerment

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Mental health is an integral and essential part of overall health of children. There is no health without mental health. Mental health is more than the absence of mental illness. It refers to the maintenance of successful mental activities, i.e Maintaining realistic awareness of self Recognition of own emotions and express them properly Maintaining relationship Maintaining productive daily activities Maintaining the ability to adapt to change and cope with stresses According to WHO Mental Health is "A state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully and is able to make a contribution to his or her community". In this positive sense mental health is the foundation for well being and effective functioning for an individual and for a community. Mental health refers to full and harmonious functioning of our total personality as well as to our bio-socio- psychological and spiritual well being. Mental health is far more than the absence of mental illness. Happiness, peace of mind, satisfaction in achievement and enjoyment of life are all aspects of mental health. A person who has good mental health adjusts well with himself and his environment. In India it is often seen that people are less aware about mental health and its related problems. They are not concerned unless it becomes a major problem requiring medical treatment. These problems are required to be identified at the developmental stage for proper intervention. A few epidemiological studies have been carried out in different parts of the country in different socio cultural environment. But it is felt that data so gathered are not adequate to generalize the problem for the whole country. Mental disorders are seen to vary across time, within the same population at the same time. This dynamic nature of the psychiatric illness impacts its planning, funding and healthcare delivery (Venkatashiva Reddy B et al. 2013). As such it is necessary that many more epidemiological studies are conducted in different parts of the country at different time in same or different socio-cultural settings and particularly among adolescent school going children to formulate a proper mental health policy and programme.

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MENTAL HEALTH PROBLEM – A CURSE OF STUDENTS’ LIFE

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 Abstract

Dynamic environment influences behaviour of economic system. Due to survival instinct of man no economic system is static. Man has always learned from nature and used the same knowledge to mend and bend the nature for his survival with less effort. History of man-nature relationship in Indian subcontinent provides many examples of this phenomenon. For example, firstly, all ancestors of man who were hunters and gatherers by Holocene (10000 BC) realized much less energy is required for cultivation than hunting and gathering resultantly they started agriculture. Later Aryans, who were nomadic pastorals, adopted agriculture with same reason. In both the cases man was doing fundamental economic calculation about his efforts and yield in return and how to reduce efforts and raise the yield. The trend continued on the principle - to lightly exploit wide range of resources by causing minimum disturbance to nature rather than intensively exploiting few. This principle has given rise to Indigenous Traditional knowledge (ITK). But due to need and greed of man and lack of attention of economists towards dilemma of resource depletion has damaged the equilibrium of nature giving rise to loss of biodiversity as well as created menace of climate change. The climate change has affected agriculture the most; making even survival of ITK based farmers difficult resulting in increase in incidences of suicides. In this situation farmers have found solution in the form of making adaptive changes in ITK based farming practices. With such changes farmers of Azamgarh in Uttar Pradesh have successfully combated the effect of climate change on their agriculture and helped themselves to maintain their economic stability intact. Such changes in environmental dynamics need to be safeguarded from biopiracy by geographical indication tagging to form proper base for bioprospecting in future to strengthen the environmental dynamics based on economic needs.

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 Keywords

Environmental Dynamics, Climate change, Biopiracy, Bioprospecting, ITK, GI

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Cloud-supported Internet of Things (Cloud-IoT) has been broadly deployed in smart grid systems. The IoT front-ends are responsible for data acquisition and status supervision, while the substantial amount of data is stored and managed in the cloud server. Achieving data security and system efficiency in the data acquisition and transmission process are of great significance and challenging, because the power grid-related data is sensitive and in huge amount. In this paper, we present an efficient and secure data acquisition scheme based on CP-ABE (Cipher text Policy Attribute Based Encryption).Data acquired from the terminals will be partitioned into blocks and encrypted with its corresponding access sub-tree in sequence, thereby the data encryption and data transmission can be processed in parallel. Furthermore, we protect the information about the access tree with threshold secret sharing method, which can preserve the data privacy and integrity from users with the unauthorized sets of attributes. The formal analysis demonstrates that the proposed scheme can fulfill the security requirements of the Cloud-supported IoT in smart grid. The numerical analysis and experimental results indicate that our scheme can effectively reduce the time cost compared with other popular approaches. performance on the aspect published data size. The experiment results towards real datasets reveal that the performance is comparable to the global optimal one.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

The Data Privacy and Integrity with Threshold Secret Sharing Method in Cloud Supporting Internet

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

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The Privacy Concerns and User Expectations with a Corresponding Data Publishing Mechanism

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Users Intention Serialization Analysis Based on Classic Generalized Sequential Pattern

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

OD; Third party insurance; peak hours; RTA/ RTC;SDG.

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Creative Commons Attribution 4.0 and The Open Definition