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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 5 | Month- May 2026

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  Authors

Deepak prasad,Lilli Sharma,Piyush Sharma,Pankaj Rajput,Ayush Kumar

  Keywords

Digital Banking, Cashless Transactions, Digital Payment Systems, Mobile Banking, FinTech, Consumer behavior, UPI

  Abstract


Digital wallets, online banking, mobile banking, and the Unified Payments Interface (UPI) have all become more popular in India as a result of the fast development of digital technology, which has drastically changed the country's financial sector. With particular reference to platforms like Paytm, PhonePe, Google Pay, and other digital payment apps, this study investigates customer behavior toward digital banking solutions in Jaipur. The study's main goals are to determine the factors influencing consumer preference for digital banking, gauge customer satisfaction with digital banking services, and measure the degree of awareness and uptake of digital banking services. The research methodology used in this study combines qualitative and quantitative techniques. While secondary data came from research articles, journals, newspapers, and internet sources, primary data came from a survey that was administered to 200 respondents in several Jaipur areas. MS Excel was used to analyze the data using statistical techniques like frequency analysis, percentage approach, bar charts, and cross-tabulation. The results show that most respondents are aware of and actively utilize digital banking services because of its convenience, security, usability, and alluring incentives. Although some consumers are still affected by issues with digital literacy, security hazards, and technological accessibility, customer satisfaction levels were still found to be generally positive. The study concludes that digital banking has become an essential component of modern financial operations and highlights the importance of increasing consumer awareness, strengthening security measures, and improving customer service to encourage wider adoption of digital banking services.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2605451

  Paper ID - 308207

  Author type - Indian Author

  Page Number(s) - d853-d860

  Pubished in - Volume 14 | Issue 5 | May 2026

  DOI (Digital Object Identifier) -   

  No Of Downloads - 30

  Author Country - India, 302012, Jaipur, Jaipur, 302012, Commerce and Management, MBA All Branch

  Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT2605451

  Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT2605451

  Published Paper PDF Downlaod: - download.php?file=IJCRT2605451

  Cite this article

Deepak prasad,Lilli Sharma,Piyush Sharma,Pankaj Rajput,Ayush Kumar,   "A Study Of Consumer Behaviour Towards The Digitalization Of The Banking Industry.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.14, Issue 5, pp.d853-d860, May 2026, Available at :http://www.ijcrt.org/papers/IJCRT2605451.pdf

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The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.

IJCRT is Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

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International Journal of Creative Research Thoughts (IJCRT)
ISSN: 2320-2882 | Impact Factor: 7.97 | Impact Factor: 7.97 and Monthly-Peer-reviewed, and Refereed Journals.
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