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A STUDY ON USER BEHAVIOR AND IMPACT OF YOUTUBE VIDEOS WITH REFERENCE TO COIMBATORE CITY
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R.E.JANAKI,R.BRITA MOLEN
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A STUDY ON USER BEHAVIOR AND IMPACT OF YOUTUBE VIDEOS WITH REFERENCE TO COIMBATORE CITY
Abstract
YouTube is a video-sharing platform that was created in 2005 by three former PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim. It is one of the most popular websites in the world, with over 2 billion monthly active users. On YouTube, users can upload, share, and view videos. The platform features a wide variety of content, including music videos, movie trailers, short films, educational videos, vlogs, and more. Users can also interact with each other by liking, commenting on, and sharing videos. YouTube has become an important tool for content creators and businesses to reach a global audience. Many creators have built successful careers on the platform, with some becoming household names. Additionally, businesses use YouTube to advertise their products and services, often through collaborations with popular YouTubers or by creating their own branded contentYouTube is changing the outlook of the integral world. This video sharing site receives billions of viewers daily, the latest reports show that more than half the viewers are students. "Teens constitute the dominant demographic on YouTube in terms of their viewership, comments, and rating and other feedback mechanisms". The exploration of YouTube videos in recent days are elaborated in review of literature.As such, the platform offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
IJCRT's Publication Details
Unique Identification Number - IJCRT25A4522
Paper ID - 283905
Author type - Indian Author
Page Number(s) - m973-m977
Pubished in - Volume 13 | Issue 4 | April 2025
DOI (Digital Object Identifier) -
No Of Downloads - 124
Author Country - India, -, -, -, -, Science and Technology
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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R.E.JANAKI,R.BRITA MOLEN, "A STUDY ON USER BEHAVIOR AND IMPACT OF YOUTUBE VIDEOS WITH REFERENCE TO COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.m973-m977, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT25A4522.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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