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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

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Volume 13 | Issue 9 |

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  Paper Title: "AN EMPIRICAL STUDY ON HR ANALYTICS ADOPTION AND ITS IMPACT ON HR PERFORMANCE"

  Author Name(s): Kavitha C, Dr. Cynthia Menezes

  Published Paper ID: - IJCRT2509657

  Register Paper ID - 294336

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509657 and DOI :

  Author Country : Indian Author, India, 560054 , Bangalore, 560054 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509657
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  Title: "AN EMPIRICAL STUDY ON HR ANALYTICS ADOPTION AND ITS IMPACT ON HR PERFORMANCE"

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f749-f762

 Year: September 2025

 Downloads: 79

  E-ISSN Number: 2320-2882

 Abstract

In today's world managing employees in organization is not a one-man task. With the evolving business and advancement in technologies managing employees and tracking their performance can be performed online with the help of HR analytic tools. The use of HR analytics has improved employee performance and increased efficiency in business like, improvement of quality of recruitment, talent management, employee productivity and decreasing employee turnover. In this paper we are going to study about HR analytics, its tools, and its application in different organizations. In this paper we study various use of HR Analytics in different organisations and the benefits of the use of HR Analytics. With the help of analytical tools the organisations can recognise the issues like performance, employee turnover and retention employee behaviour, etc by using the data available with the organisation. This research is conducted because of the lack of use of HR in many organisations. The use of HR is undermined in many organisations but in this modern technological world various analytical tools have been developed which are used by huge corporations. In this paper we are going to see such uses of HR Analytics in 5 different organisations and their how the use of HR Analytics helped the organisation as well as the employees in monetary ways and change the business strategy around people - centric way.


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HR Analytics, HR analytics tools, Data Metrics, Employee Attrition, Organizations.

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  Paper Title: "A STUDY ON FINANCIAL PERFORMANCE EVALUATION OF HDFC BANK USING DUPONT ANALYSIS".

  Author Name(s): Tasleem Banu, Prof Moula Hussain K

  Published Paper ID: - IJCRT2509656

  Register Paper ID - 294353

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509656 and DOI :

  Author Country : Indian Author, India, 583201 , Hosapete, 583201 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509656
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  Title: "A STUDY ON FINANCIAL PERFORMANCE EVALUATION OF HDFC BANK USING DUPONT ANALYSIS".

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f738-f748

 Year: September 2025

 Downloads: 91

  E-ISSN Number: 2320-2882

 Abstract

The banking sector plays a vital role in the economic development of a country, and financial performance evaluation is essential for assessing the efficiency, profitability, and sustainability of banks. This study focuses on the financial performance of HDFC Bank, one of India's leading private sector banks, using the DuPont Analysis framework. The DuPont model disaggregates Return on Equity (ROE) into three key components--Net Profit Margin, Asset Turnover, and Equity Multiplier--thereby providing deeper insights into the underlying drivers of profitability. The research is based on secondary data collected from annual reports and financial statements of HDFC Bank over a selected period. Ratios such as ROE, ROA, Net Profit Margin, and Leverage are analyzed to identify trends and evaluate the bank's operational efficiency and financial stability. The findings reveal that HDFC Bank has maintained consistent profitability, strong asset utilization, and efficient leverage management, which together contribute to its robust ROE performance. This study not only highlights the financial strengths of HDFC Bank but also demonstrates the usefulness of DuPont Analysis as a comprehensive tool for stakeholders, investors, and policymakers in evaluating the performance of banking institutions.


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HDFC Bank, Financial Performance, DuPont Analysis, Return on Equity (ROE), Net Profit Margin, Asset Turnover, Equity Multiplier, Profitability Analysis, Banking Sector, Financial Evaluation

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  Paper Title: The Embodied Universe: An Analysis of The Portrayal of Women's Character and Emotions In Indian Dance

  Author Name(s): Ankita Kohli

  Published Paper ID: - IJCRT2509655

  Register Paper ID - 294282

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509655 and DOI :

  Author Country : Indian Author, India, 803115 , Nalanda , 803115 , | Research Area: Languages

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509655
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  Title: THE EMBODIED UNIVERSE: AN ANALYSIS OF THE PORTRAYAL OF WOMEN'S CHARACTER AND EMOTIONS IN INDIAN DANCE

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Languages

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f732-f737

 Year: September 2025

 Downloads: 75

  E-ISSN Number: 2320-2882

 Abstract

Indian dance, a vast and intricate tapestry of classical and folk traditions, serves as a profound repository of cultural expression, particularly for the depiction of women's inner lives. This research paper argues that Indian dance is not merely performance but a sophisticated language of emotion (rasa) and narrative (abhinaya), through which the character, agency, and emotional spectrum of women are articulated, celebrated, and preserved. Through an analysis of key classical forms like Bharatanatyam, Odissi, and Kathakali, and folk forms like Lavani and Giddha, this paper will explore how dance narratives move beyond simplistic archetypes to present complex female personas -from the divine and devotional to the heroic and transgressive. It will examine the technical apparatus of dance, including mudras (hand gestures), navarasa (the nine emotions), and the thematic tradition of the Ashta Nayika (eight heroines), as tools for constructing a nuanced emotional architecture for its female subjects. Ultimately, this paper posits that these dance forms have historically provided a sanctioned space for the expression of female subjectivity, desire, and power, making them a vital and dynamic field for understanding the construction of femininity in Indian culture.


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 Keywords

Indian Classical Dance, Rasa Theory, Emotional Expression, Cultural Representation, Women Folklore, Feminity In Dance

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  Paper Title: Myth, Mind And Moral Imagination: Literary Representations Of Animal Intelligence In The Ramayana And Remarkably Bright Creatures.

  Author Name(s): Sreeshna Prasad K

  Published Paper ID: - IJCRT2509654

  Register Paper ID - 294250

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509654 and DOI :

  Author Country : Indian Author, India, 679515 , Palakkad, 679515 , | Research Area: Languages

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  Title: MYTH, MIND AND MORAL IMAGINATION: LITERARY REPRESENTATIONS OF ANIMAL INTELLIGENCE IN THE RAMAYANA AND REMARKABLY BRIGHT CREATURES.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Languages

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f729-f731

 Year: September 2025

 Downloads: 72

  E-ISSN Number: 2320-2882

 Abstract

This paper analyses how literary representations of animal intelligence and moral imagination in the ancient Indian epic Ramayana and the contemporary novel Remarkably Bright Creatures challenge and complement scientific paradigms of animal cognition. Focusing on characters such as Jatayu in the Ramayana and Marcellus in Shelby Van Pelt's novel, the study explores how these texts portray animals as capable of ethical reasoning, emotional autonomy, and transformative action. While the Ramayana situates animal agency within a mythic and divine framework, Remarkably Bright Creatures offers a secular, modern framework that raises philosophical questions about consciousness and moral choice. The paper argues that literary fictions containing complex nonhuman minds serves as a parallel discourse to scientific inquiry. It can expand our understanding of cognition, sentience, and the ethical boundaries between species.


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 Keywords

Literary Studies, Animal Studies, Cognitive Science

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  Paper Title: India's Bancassurance: A Potential Insurance Industry Distribution Network

  Author Name(s): Vikash, Komal Rani

  Published Paper ID: - IJCRT2509653

  Register Paper ID - 286839

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509653 and DOI :

  Author Country : Indian Author, India, 124021 , Rohtak, 124021 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2509653
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  Title: INDIA'S BANCASSURANCE: A POTENTIAL INSURANCE INDUSTRY DISTRIBUTION NETWORK

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f722-f728

 Year: September 2025

 Downloads: 159

  E-ISSN Number: 2320-2882

 Abstract

The purpose of this research is to examine the extent of bancassurance in the Indian setting. It is examined how bancassurance has changed over the last ten years (2007-08 to 2020-21) in the Indian life insurance market. This study is empirical in nature and mostly relies on secondary data. The main markers of promising futures in Indian bancassurance are recognized, including population size, population structure, and literacy rate, banking sector structure, registered insurer in India, insurance penetration, and density. Additionally examined is the percentage of new insurance premiums paid by commercial and governmental life insurers. Additionally, in order to analyze the trends in both private and public life insurance, the compound annual growth rate (CAGR) of new individual insurance premiums is calculated. In order to support Indian bancassurance's future potential, the trend of insurance penetration and density in Asian nations is also examined. Important conclusions confirm the thriving scope of bancassurance in India and point to the necessity of using it as a distribution network for the insurance industry.


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Bancassurance, Life Insurance, Insurance penetration, Insurance density.

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  Paper Title: ECONOMIC ETHICS FROM KAUTILYA TO GANDHI: THE DEVELOPMENT OF MORAL ECONOMY IN INDIA

  Author Name(s): Dr. Gulshan Akhtar, Ms. Saima Haque

  Published Paper ID: - IJCRT2509652

  Register Paper ID - 294368

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509652 and DOI :

  Author Country : Indian Author, India, 211003 , Prayagraj, 211003 , | Research Area: Social Science All

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  Title: ECONOMIC ETHICS FROM KAUTILYA TO GANDHI: THE DEVELOPMENT OF MORAL ECONOMY IN INDIA

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f715-f721

 Year: September 2025

 Downloads: 130

  E-ISSN Number: 2320-2882

 Abstract

ABSTRACT Purpose: The purpose of the study is to explore the ethical foundations of economic thought in Indian tradition and their relevance to modern Indian society, and contribute to a broader understanding of moral economy as a viable alternative to purely market-driven models. Methodology: Qualitative, text-based analysis is used. Primary sources & Secondary sources i.e. Arthashastra and selected Gandhian writings are studied in depth to identify normative economic prescriptions and moral constraints. Findings: Kautilya and Gandhi represent two poles of the Indian moral economy. Kautilya's ideal is a 'powerful state ensuring economic welfare', whereas Gandhi's is a 'self-regulating society of moral individuals. Yet both agree that a society's prosperity must be aligned with ethical duties and human dignity. This structured comparison helps us to see how moral underpinnings shift from a top-down vision to a grassroots one, even as the goal social welfare and ethical order remains. This historical trajectory shows that Indian thought has consistently emphasised that economic systems should be based on ethical principles, social welfare, human dignity and sustainable development. This study shed light on the enduring objectives of duty-bound wealth creation, distributive justice and moral management, and highlight the Indian moral-economy over the centuries and its relevance in the present times. Research Limitations / Implications: The reliance on text analysis and translation variations limits empirical validation. Future research may test the applicability of these ethico-economic frameworks through fieldwork in corporate social responsibility initiatives and pave the way for policy experiments based on India's intellectual heritage.


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Moral economy; Kautilya; Gandhi; Swadeshi and Arthashastra

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  Paper Title: Krushi Me Navachar Ki Bhumika : Purvibhundhelkhand Pathar (Chatishgadh Rajya ) Ke Vishesh Sandharbh Me

  Author Name(s): Omkar Kushwaha, Dr. D.D. Kashyap

  Published Paper ID: - IJCRT2509651

  Register Paper ID - 294161

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509651 and DOI :

  Author Country : Indian Author, India, 497001 , Ambikapur, 497001 , | Research Area: Arts All

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  Title: KRUSHI ME NAVACHAR KI BHUMIKA : PURVIBHUNDHELKHAND PATHAR (CHATISHGADH RAJYA ) KE VISHESH SANDHARBH ME

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Arts All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f709-f714

 Year: September 2025

 Downloads: 93

  E-ISSN Number: 2320-2882

 Abstract

Krushi Me Navachar Ki Bhumika : Purvibhundhelkhand Pathar (Chatishgadh Rajya ) Ke Vishesh Sandharbh Me


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Krushi Me Navachar Ki Bhumika : Purvibhundhelkhand Pathar (Chatishgadh Rajya ) Ke Vishesh Sandharbh Me

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  Paper Title: Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh

  Author Name(s): GODA POOJA, Dr. Mini Amit Arrawatia

  Published Paper ID: - IJCRT2509650

  Register Paper ID - 294251

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509650 and DOI : https://doi.org/10.56975/ijcrt.v13i9.294251

  Author Country : Indian Author, India, 521225 , vijayawada, 521225 , | Research Area: Management All

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  Title: CLOTHING CULTURE WITH SPECIFIC REFERENCE TO APPAREL SECTOR IN ANDHRA PRADESH

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i9.294251

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f698-f708

 Year: September 2025

 Downloads: 123

  E-ISSN Number: 2320-2882

 Abstract

This study examines the cultural dimensions of consumer behavior in the apparel sector of Andhra Pradesh, India, with a particular emphasis on brand engagement and clothing preferences. Drawing on a structured bilingual survey and supported by statistical techniques such as Principal Component Analysis (PCA), regression modeling, and cluster analysis, the research identifies key drivers influencing purchase decisions--namely cultural symbolism, fabric comfort, emotional resonance, and generational identity. Findings indicate that ethnic wear retains strong cultural and emotional relevance, particularly among female and older demographics, while younger consumers exhibit a hybridized approach, integrating traditional attire with global fashion influences. Brands such as Fabindia and Ramraj are perceived as cultural custodians, offering more than products--they convey heritage, identity, and continuity. Simultaneously, emerging private labels are gaining consumer trust by blending affordability with culturally adaptive design. The study positions branding not merely as a commercial tool but as a mechanism of cultural expression and identity formation. By integrating empirical rigor with cultural insight, it contributes to a deeper understanding of how apparel branding in India functions as a dynamic interface between tradition, aspiration, and market behavior.


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Clothing culture, Brand culture, Apparel sector, Consumer behavior, Cultural branding

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  Paper Title: The Role Of Music Therapy Especially Raga Music In Suicide Prevention

  Author Name(s): Dr. Sudokshina Manna Chatterjee

  Published Paper ID: - IJCRT2509649

  Register Paper ID - 293688

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509649 and DOI : https://doi.org/10.56975/ijcrt.v13i9.293688

  Author Country : Indian Author, India, 700148 , Kolkata, 700148 , | Research Area: Arts All

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  Title: THE ROLE OF MUSIC THERAPY ESPECIALLY RAGA MUSIC IN SUICIDE PREVENTION

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i9.293688

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Arts All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f693-f697

 Year: September 2025

 Downloads: 110

  E-ISSN Number: 2320-2882

 Abstract

Abstract Background: Suicide is a leading cause of death globally and a serious public health concern in India, particularly among youth. Conventional treatments such as counseling, psychiatry, and medication are essential but often inaccessible due to stigma, lack of awareness, and limited resources. In this context, culturally rooted interventions like Raga Music Therapy present a promising complementary approach. Aim: To explore the role of Indian classical raga music as a therapeutic tool in suicide prevention by examining its psychological, emotional, and cultural impact. Method: This paper reviews causes of suicide in India--including psychological, social, economic, biological, and cultural factors--and evaluates the application of raga music therapy through four approaches: receptive (listening), recreational (performing), compositional (creating), and improvisational (exploring). Therapeutic effects of specific ragas such as Ahir Bhairav, Darbari Kanada, Yaman, and Todi are analyzed in relation to stress reduction, emotional regulation, and resilience building. Results: Raga therapy influences the limbic system, fostering emotional catharsis, physiological relaxation, cognitive reframing, and spiritual connection. Clinical and community-based applications demonstrate potential for reducing anxiety, depression, and suicidal ideation. Research from AIIMS and other studies supports its effectiveness in lowering stress, improving mood, and aiding emotional healing. Conclusion: While not a replacement for medical treatment, raga music therapy offers a culturally accepted, non-stigmatizing, and accessible means of suicide prevention. Integrating it into clinical practice, community programs, and digital platforms can nurture hope, resilience, and mental well-being in Indian society.


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Keywords - Suicide Prevention, Raga Music Therapy, Mental Health,Emotional Well-being.

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  Paper Title: Mahila Suraksha Ki Chunautiya Ev Zimdari Ek Samajik Vishleshan

  Author Name(s): Dr. Hemlata sanguri, Amita Verma

  Published Paper ID: - IJCRT2509648

  Register Paper ID - 294145

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2509648 and DOI : https://doi.org/10.56975/ijcrt.v13i9.294145

  Author Country : Indian Author, India, 211006 , Uttar Pradesh (India), 211006 , | Research Area: Arts1 All

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  Title: MAHILA SURAKSHA KI CHUNAUTIYA EV ZIMDARI EK SAMAJIK VISHLESHAN

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i9.294145

 Pubished in Volume: 13  | Issue: 9  | Year: September 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Arts1 All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 9

 Pages: f684-f692

 Year: September 2025

 Downloads: 89

  E-ISSN Number: 2320-2882

 Abstract

यह शोध पत्र महिलाओं की सुरक्षा के ज्वलंत मुद्दे की पड़ताल करता है, और समाज में उनकी भेद्यता को बढ़ाने वाले विभिन्न पहलुओं पर ध्यान केंद्रित करता है। मौजूदा ढाँचों और पहलों के व्यापक विश्लेषण के माध्यम से, यह अध्ययन सुरक्षा के वर्तमान दृष्टिकोणों में प्रमुख चुनौतियों और कमियों की पहचान करता है । यह सार्वजनिक और निजी दोनों स्थानों पर महिलाओं की सुरक्षा को बढ़ाने के उद्देश्य से प्रौद्योगिकी-संचालित उपकरणों और सामुदायिक सहभागिता रणनीतियों सहित नवीन समाधानों का प्रस्ताव करता है । यह शोध महिलाओं के लिए एक सुरक्षित वातावरण को बढ़ावा देने में अंतःविषय सहयोग और नीति विकास के महत्व पर प्रकाश डालता है । यह शोध पत्र महिलाओं को सशक्त बनाने और लैंगिक समानता को बढ़ावा देने के लिए निरंतर प्रयासों की आवश्यकता को रेखांकित करते हैं, जो अधिक सुरक्षित और समतामूलक समाज में योगदान देगा ।


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

महिला सुरक्षा, चुनौतियां, कानूनी प्रावधान, घरेलू हिंसा

  License

Creative Commons Attribution 4.0 and The Open Definition



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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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