Volume 13 | Issue 8 |

 Abstract

मराठवाडा हा महाराष्ट्राच्या सामाजिक, सांस्कृतिक आणि आर्थिक परिप्रेक्ष्यातील एक अत्यंत महत्त्वाचा भाग आहे. प्राचीन काळापासून ते आधुनिक काळापर्यंत या प्रदेशाच्या सामाजिक रचनेत विविध प्रकारच्या घटकांनी भूमिका बजावली आहे. जातीय, आर्थिक, धार्मिक आणि सांस्कृतिक विविधतेमुळे मराठवाडा एक गुंतागुंतीचा समाज म्हणून ओळखला जातो. या विविधतेच्या पार्श्वभूमीवर राजकीय शक्तीचा प्रभाव हा समाजाच्या विकासाच्या तसेच त्याच्या बदलाच्या प्रक्रियेचा निर्णायक घटक ठरला आहे. त्यामुळे, मराठवाड्याच्या सामाजिक रचनेत राजकीय शक्तीचा प्रभाव यावर एक सखोल समाजशास्त्रीय चिकित्सा करणे अत्यंत गरजेचे ठरते. मराठवाड्याच्या सामाजिक रचनेतील विविध घटक – विशेषतः जातीय आणि आर्थिक असमानता – या घटकांवर राजकीय शक्तीच्या हस्तक्षेपामुळे अनेकवेळा बदल होत आले आहेत. सामाजिक समानतेच्या दिशेने होणारे प्रयत्न, तसेच विरोधात्मक गटांमध्ये होणारे संघर्ष, हे दोन्ही राजकीय शक्तीच्या उपयोजनांशी निगडीत आहेत. या प्रादेशिक भागातील सामाजिक रचनेवर राजकीय पक्ष, स्थानिक नेते आणि चळवळींचा प्रभाव दीर्घकालीन असून, त्यातून सामाजिक परिवर्तन घडत आले आहे. म्हणूनच या विषयाचा अभ्यास केवळ मराठवाड्यापुरता मर्यादित न राहता, तो समग्र सामाजिक परिवर्तनाचा आरसा देखील दर्शवितो. राजकीय शक्तीचा समाजावर होणाऱ्या परिणामाचे विश्लेषण करताना आपण केवळ सत्ता प्राप्ती किंवा शासन व्यवस्थेपुरते मर्यादित राहत नाही, तर समाजातील विविध गटांचे परस्परसंवाद, सामाजिक न्याय, शोषण आणि समावेशन यांचाही विचार करतो. सामाजिक रचनेतील बदल हे सामाजिक चळवळी, राजकीय धोरणे, शैक्षणिक व आर्थिक सुधारणा यांच्याशी निगडीत आहेत. मराठवाडा या क्षेत्रात या घटकांचे मिश्रण कसे आणि कोणत्या प्रकारे घडले आहे, हे समजून घेणे समाजशास्त्रासाठी महत्त्वाचे आहे. या संशोधन पेपरद्वारे मराठवाड्याच्या सामाजिक रचनेवर राजकीय शक्तीचा प्रभाव याचा सखोल अभ्यास करण्याचा प्रयत्न केला आहे. सामाजिक आणि राजकीय बदल यांचे सहवास, संघर्ष व एकत्रीकरण यांचे विविध पैलू तपासून, या क्षेत्रातील सध्याच्या स्थितीचे तसेच भविष्यातील शक्यतांचे स्वरूप स्पष्ट करणे हा या प्रबंधाचा मुख्य हेतू आहे. अशा प्रकारे, हा अभ्यास मराठवाड्याच्या सामाजिक व राजकीय जीवनाचा सखोल आणि वैज्ञानिक विश्लेषण सादर करतो.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

सामाजिक रचना, राजकीय शक्ती, मराठवाडा, जातिव्यवस्था, समाजशास्त्रीय विश्लेषण, सामाजिक चळवळी, आर्थिक संसाधने, नेतृत्व, विकास धोरणे.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Goal: This research, has inspected by the concentrating on customer gratification of Vivo smartphones' highlights, cost, brand image, buying goal, intention of purchase,prospect of product and quality comparable to customer mentality.Our goal is to figure out how Vivo phones can meet south Indian customers' expectations. Methodology:An organized survey was utilized to gather information from 140 respondents in south India using the convenience sampling technique. Statistical tools were adopted for analysing the data through the (SPSS- Statistical Package for the Social Sciences) package. Result: The review results show that item points of interest referenced are the most effective component that persuades south Indian smartphone customers to pick and buy the smartphones that best serve their necessities and assumptions. Limitation: The study's conclusions were dependent on the south of India, but this constraint might be used as a springboard for future researchers to look at other research institutions in comparable settings. Practical Implication:The outcome that is being presented throws light on the impact of customer gratification in India's southern region. Originality:This study broadens our understanding of the southern region of India and its impact on customers' gratification with their purchase of Vivo smartphones. Also, there have not been many prior research on the topic of customer impression in the given sector. Future:The study's results provide academics and researchers with a clear understanding that they can use in their current and upcoming work. And, will help other smartphone marketers in India implement innovative strategies.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Brand Image, Customer Satisfaction, Features, Price Perception, Product Quality, Service Quality, and Smartphone

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

समय के साथ निरंतर हो रहे विकास और उस विकास में निरंतर सहभागिता कर आगे बढ़ने के पश्चात आज भी भारत एक कृषि प्रधान देश है। आज भी कृषि और कृषि संबंधी गतिविधियां भारतीय समाज, संस्कृति और अर्थव्यवस्था सभी के लिए मेरुदंड का काम करता है। कृषि की यह महत्ता निश्चित तौर पर किसानों को भारतीय संस्कृति के निर्माण का एक प्रमुख स्तम्भ बनाती है। भारत में किसानों का इतिहास ही राष्ट्र निर्माण की दिशा तय करता रहा है। विशेषकर के मध्यकालीन भारत से शुरू होकर अंग्रेजों के शासन से हुए आज तक भी, किसानों का इतिहास हमेशा एक विश्लेषण का विषय रहा है। मध्यकालीन (इस्लामिक आक्रमण से शुरू) से ही किसानों की स्थिति में कई बार ऐसी स्थिति देखने को मिलती है जहां उसे एक आदर्श स्थिति नहीं कहा जा सकता। लेकिन अंग्रेजी शासन के दौरान किसानों की स्थिति निश्चित तौर पर बदतर हो गई थी। अंग्रेजों की विभिन्न नीतियों के कारण किसान, विशेषकर लघु एवं सीमांत किसानों की निरंतर दुर्दशा की स्थिति बनी रही। इन्ही कारणों से भारतीय किसानों को आंदोलनों का सहारा लेना पड़ा। इन किसान आंदोलनों नें न केवल उनकी दिशा और दश के निर्धारण का कार्य किया अपितु राष्ट्रीय राजनीति की भी दिशा का निर्धारण किया। अतः इन आंदोलनों के महत्व को देखते हुए यह शोधपत्र 19वीं और 20वीं सदी के भारत में हुए किसान आंदोलनों को ऐतिहासित दृष्टि से पुनरवालोकित करने का प्रयास कर रहा है जिससे उन आंदोलनों के महत्व को समझा जा सके।

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

कृषि, किसान, आंदोलन, किसान आंदोलन, आधुनिक भारत, भारतीय राष्ट्र।

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The current study examines the effects of digital marketing on digital sales and consumer behaviour using the example of Amul, a leading dairy brand in India. The work investigates Amul's actions in launching digital marketing campaigns, including promotions on social media and paid advertisements, and their impacts on various company functions and sales. A mixed methodological approach was used, combining quantitative metrics gained through sales records and qualitative insights from consumer engagement. The current study shows that digital marketing activities have fundamentally different impacts on Amul's pathway and consumer behavior. Digital marketing has been significant to the growth and presence of Amul, a popular dairy cooperative based in India. Through numerous digital channels, Amul has been able to market its various dairy products to different consumers across the world. Different strategies are involved in reaching out to consumers across various online platforms, directly affecting Amul's digital marketing strategy. These strategies involve the use of social media such as Facebook, Instagram, and Twitter to create a strong personal connection with customers by identifying different problems, meeting their needs, and delivering relevant information. Additionally, search engine optimization strategies have been used to ensure high placement on the search engine results pages in various search engine platform

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digital Marketing , Consumer Behavior , Sales Impact Amul , Social Media Marketing , SEO (Search Engine Optimization) , Brand Awareness , Influencer Marketing , Video Marketing , Customer Engagement , Marketing Strategies , Online Advertising , Consumer Purchase Decisions, India Dairy Industry, Digital Campaigns

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Torpedo anchors are recent foundation systems used to secure offshore structures like oil and gas platforms. This study explored how well these anchors hold in soft clay seabed, focusing on how their fin configuration and the angle at which they are pulled affect their load carrying capacity. Experiments were conducted in the laboratory test tank using a small-scale torpedo anchor model (1:40 scale, 42.5 cm long, 2.6 cm diameter) placed in a 1-meter diameter and 1 m deep tank filled with the soft clay. The clay properties were tested like strength and water content to prepare a test bed in the tank. The model anchor was embedded in a test tank in a way that its top is just at the clay bed surface. The model torpedo is pulled with different pullout angles to see its displacement under applied loads. The study also looked at how different fin configurations like Finless, 2-Fins, 3-Fins and 4-Fins attachments influence the load carrying capacity of torpedo. Results revealed that the fin configured torpedo anchors had enhanced performance in terms of load carrying capacity due to mobilization of shear resistance of surrounded clay soil. The angle at which the anchor pulled out also influenced the holding capacity. Some of the pullout angles showed low holding capacity due to lack of sufficient passive resistance from the soil. These findings would help engineers to understand the behavior of model torpedo and further it provides insights to plan for field testing as well as development of design methodologies to estimate the load carrying capacity. By increasing fin configurations and understanding pullout angles, anchors can work more effectively in soft clay, making offshore platforms safer and more cost-effective in terms of installation.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Torpedo anchors, soft clay, fin configuration, pullout angle, pullout load.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Peace movements aim to minimize conflict through advocacy, non-violent resistance, and political lobbying. Color revolutions, characterized by nonviolent civil disobedience, are a series of post-Soviet era uprisings aimed at achieving democratic reforms and regime change. These movements, such as the Rose Revolution in Georgia, the Orange Revolution in Ukraine, and the Tulip Revolution in Kyrgyzstan, largely relied on peaceful protests, demonstrations, and acts of civil resistance to challenge and replace pro-Moscow governments with pro-Western ones. Here, protests and regime change efforts by means of nonviolent tactics like civil disobedience and political non-cooperation were carried out. In a way, the ideology of liberalism meet with the notion of revolution against the conservative authoritarian regime by using non-violent tactics. A notion similar to the Satyagraha principle of M.K Gandhi through which he employed non-violent civil disobedience strategy against the imperial British regime notably in the 1930 Salt March, which sparked widespread resistance. So the paper tries to analyze the non-violent strategies of Color Revolutions mainly Rose, Orange and, Tulip revolutions of its co-relative approach with the Gandhian Civil Disobedience Method. The research methodology employed is descriptive and analytical in nature.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Color Revolutions, Non-violent Methods, Peace Movements, Civil Disobedience

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The digital age has led to conceptual changes in human rights and their content, understanding, implementation, and protection. Discussions about expanding the range of both addressees and subjects of human rights are a consequence and, at the same time, a breeding ground for change. New challenges for rights related to technological development, the increasing influence of companies and organisations, the growing use of solutions based on artificial intelligence, and the habit of relying on such solutions have led to the need for a substantial revision of such aspects as the content of individual rights and their catalogue, the definition of the fourth generation of rights as bio-information, and the clarification of the concept of digital rights. Digitalisation, which in a broad sense represents the legal, political, economic, cultural, social, and political changes caused by the use of digital tools and technologies, covers the private and public spheres, revives our understanding of and research into human rights in a horizontal dimension, and influences the revision of their anthropological foundations.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Human Rights, Artificial Intelligence, Individual Rights

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

India's health insurance landscape has undergone notable transformation in recent years, fuelled by policy interventions, rising health awareness, and increasing healthcare costs. While flagship schemes like Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) and the growth of private health insurance have broadened coverage, significant barriers remain in achieving universal, equitable, and affordable healthcare access. This paper examines the current legal and policy structures governing health insurance in India, focusing on core legislations such as the Insurance Act, 1938, and the IRDA Act, 1999, alongside regulations set by the Insurance Regulatory and Development Authority of India (IRDAI). Key issues explored include regulatory gaps, insufficient coverage for marginalised communities, high out-of-pocket expenses, inconsistency across insurance products, and limited mechanisms for grievance redressal. The dual nature of public and private schemes has also led to inefficiencies and overlapping benefits. Further, the paper discusses how judicial pronouncements and constitutional provisions, especially Articles 21 and 47, have shaped the recognition of health as a fundamental right. Looking ahead, the study advocates for integrated policy planning, stronger regulation of private insurers, improved health literacy, digital innovation, and bolstered primary healthcare systems. It calls for the enactment of a comprehensive national health insurance law and a transparent, rights-based framework to close existing coverage gaps. The paper concludes that a cohesive and inclusive approach is vital to achieving Universal Health Coverage (UHC) and ensuring that no citizen is left behind in accessing essential health services.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Health Insurance, India, Legal Framework, IRDAI, Public Health Policy, Universal Health Coverage (UHC), Ayushman Bharat, Right to Health, Insurance Regulation,

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Soft power in the times of a multipolar world is looked upon as a tool to attain desired outcomes without being coercive or aggressive in nature. In the ongoing times of regional wars between Iran - Israel , Russia- Ukraine , Syrian civil war , conflicts in the Sahel region of Africa and the Horn of Africa it has become even more crucial to concentrate on tools like soft power in order to maintain peace and security in the world . India being one of the emerging world powers does hold a lot of potential with regards to soft power in terms of culture ,values, diaspora, heritage , service sector etc . In this research paper we are going to explore the potential that India's service sector holds as a tool for soft power . This is an attempt to analyze several ways in which India can utilize its service sector as a tool to influence decisions of other countries. We will be looking at the reasons why service sector is providing better opportunities in future as a soft power tool to India compared to the other two sectors of the economy that is the primary and secondary sector. In a nutshell India's service sector holds huge potential in terms of soft power and this potential is yet to be explored. This paper also suggests ways to enhance India's soft power capacity in service sector and become a responsible world leader.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Soft Power , Service Sector , India

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The increasing demand for natural and safe cosmetic formulations has led to the exploration of plant-based ingredients for skincare applications. The present research aims to formulate and evaluate a polyherbal facial pack using a synergistic blend of herbal powders, namely Terminalia arjuna (Arjuna), Fuller's earth (Multani mitti), Citrus sinensis (Orange peel), Azadirachta indica (Neem), Santalum album (Sandalwood), Rosa centifolia (Rose), Aloe barbadensis (Aloe vera), Curcuma longa (Turmeric), Tinospora cordifolia (Giloy), Crocus sativus (Saffron), Sapindus mukorossi (Soap nut), Cinnamomum verum (Cinnamon), Oryza sativa (Rice flour), and Myristica fragrans (Nutmeg). These ingredients are traditionally known for their antimicrobial, anti-inflammatory, exfoliating, cleansing, and rejuvenating properties. The herbal facial pack was prepared in powder form and evaluated through various parameters including organoleptic and morphological characters, phytochemical screening (for flavonoids and terpenoids), physical flow properties (angle of repose, bulk density, tapped density, Hausner's ratio, and Carr's Index), and physicochemical evaluations (pH, moisture content, ash values, particle size, washability, irritancy, and stability). Microbial load determination was conducted to ensure safety and compliance with cosmetic standards. The results confirmed that the prepared formulation exhibited acceptable physical characteristics, was free from microbial contamination, non-irritant, stable under storage conditions, and easily washable. The study concludes that the formulated herbal facial pack is suitable for oily and combination skin types, with potential benefits in reducing acne, excess sebum, and improving overall skin texture and clarity.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Polyherbal formulation, Facial pack, Herbal cosmetics, Phytochemical screening, Skin care, Oily skin, Anti-acne, Natural ingredients, Physicochemical evaluation, Microbial load.

  License

Creative Commons Attribution 4.0 and The Open Definition