Volume 12 | Issue 8 |

 Abstract

Consumers now view brands as more than just indicators of quality, trust, and reliability. They have become a part of consumer identity, allowing individuals to express themselves and realise their unique style, especially in the fashion industry. In particular, popular Bollywood actresses play a crucial role in shaping fashion brand identity. Their diverse personalities and immense popularity enable brands to connect with specific audiences and build a strong emotional bond, ultimately influencing consumer perception and brand image. Celebrity endorsements have emerged as a powerful communication tool, as celebrities carry more influence and relatablity than anonymous models. Campaigns often highlight the significance of the celebrity in relation to the brand. The paper takes a conceptual approach, drawing upon a range of literature in the areas of branding, celebrity endorsements, and fashion marketing. The research concludes that fashion branding has adopted a new strategy for bollywood celebrity advertising, one that reflects the need to move away from traditional campaigns and shift the focus from print media to social media with a change in consumer's attention span and brand preferences.

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 Keywords

Celebrity Endorsement, Branding, Fashion Marketing, Advertising, Brand Communication, Female Celebrity

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Since the beginning of humanity, human beings have tried to communicate with each other, but whenever there is communication, there can be interference. So, to prevent interference from occurring in important communications, cryptography and steganography were created. Where encryption transforms the current text into non-perceivable text and steganography masks the information so that it is not perceptible. These techniques are thousands of years old, partly following different paths, with cryptography being, without a doubt, the one that has stood out the most over the centuries, as it is the one that has always been at the service of military leaders and rulers. Without a doubt, the most popular of all was the one called the Caesar Cipher, because it was used by Julius Caesar, Roman emperor around the 4th century BC. This, given its simplicity and versatility, gave rise to some others, such as: Vigenere, Beaufort, Gronsfeld, etc. Throughout this article we will study the evolutionary relationship of the Cesar cipher with those of: Vigenere, Beaufort and Gronsfeld.

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The current study examines the complex challenges faced by Women With Disabilities (WWD), highlighting the impact of societal attitudes, intersectionality, and institutionalized gender norms. It discusses the significant marginalization these women experience across various life spheres, exacerbated by factors like gender, race, and socioeconomic status. Despite some research advancements, their experiences often must be more represented, particularly in the labor market and healthcare. The study calls for more inclusive research and practices that address the unique needs of women with disabilities, emphasizing the importance of gender-sensitive approaches, legal reforms, and more robust support systems to uphold their rights and dignity.

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Women With Disabilities (WWD), marginalization, labor market, healthcare

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This Paper presents an overview of the Internet of Things (IoT), focusing on enabling technology, protocols, and application concerns. The Internet of Things is enabled by the latest breakthroughs in RFID, smart sensors, communication technologies, Internet protocols. The core assumption is that smart sensors interact directly without human intervention to deliver a new class of applications. It describes about the different IoT enabling technologies like wireless sensor networks, cloud computing, big data analytics, communication protocols, embedded system. These technologies together enable development of IoT applications. It describes a Wireless Sensor Network (WSN) is a collection of devices which communicate through wireless channels and a WSN consists of distributed devices with sensors which are used to monitor the environmental and physical conditions with some examples of WSNs used in IoT. It also describes Cloud computing is a computing model in which applications and services are delivered over Internet. The resources provisioned by cloud can be compute, networking or storage. Cloud allows the users to access resources based on utility model. Along with this, the characteristics of the cloud computing, three basic service models (Infrastructure-As-A-Service, Platform-As-A-Service, Software-As-A-Service) and four cloud deployment models like public cloud, private cloud, community cloud, hybrid cloud are also explained. Additionally, it covers big data analytics which involves collecting, processing, and analyzing large, diverse datasets. In big data analytics the six step data analytics frameworks are summarized. In addition to these, it mentions communication protocols that allow devices to exchange data over networks and explains about the embedded systems which are specialized computer systems designed to perform specific tasks. Also explains about the characteristics and three components of the embedded system. It also discusses IoT protocols for data communication and connection models. It describes the key pillars of IoT protocols as being device, connectivity, data, and analytics. It also outlines various types of IoT data protocols like AMQP, DDS, XMPP, and WebSocket that establish end-to-end communication. Additionally, it covers IoT network protocols like Bluetooth, LPWANs, ZigBee, Z-Wave and others that facilitate secured communication between IoT devices over the internet. It also features the list of communication protocols that are suitable for Internet of things. IoT Layered architecture protocols help to establish Communication between IoT Device (Node Device) and Cloud based Server over the Internet. It helps to send commands to IoT Device and received data from an IoT device over the Internet. It features from http to CoAP in four layer categorization i.e., link layer protocol uses 802.3, 802.11, 802.16, etc, Network layer discuses about IPV4, IPV6, 6LoWPAN, Transport layer protocol explains about TCP, UDP and finally application layer protocol describes the HTTP, CoAP, MQTT. Finally, it elucidates the logical design of IoT i.e., IoT functional blocks that provide the system capabilities for identifying, sensing, actuation, communication and management. The IoT communication models discusses about request response model, publish subscribe model, push pull model and exclusive pair. In addition to these it discusses about two different types of IoT communication API's i.e., rest-based communication API's and web socket-based API's.

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AMQP, DDS, XMPP, 802.3, 802.11, 802.16, HTTP, CoAP, MQTT, TCP, UDP, IOT, WSN

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Timely quarantine and medical treatment for suspected COVID-19 patients depend heavily on an accurate and quick diagnosis. To combat the SARS-CoV-2 pandemic. Using 3D CT volumes, a weakly supervised deep learning system was created for lesion localization and COVID-19 classification. A pre-trained U Net was used to segment the lung region for each patient. The segmented 3D lung region was then fed into a 3D deep neural network to predict the likelihood of COVID-19 infection; the COVID-19 lesions are localized by combining the unsupervised connected components and the activation regions in the classification network.

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SARS-CoV-2, DeCoVNet, deep learning, CT, COVID-19, and weak label.

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Abstract Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports.

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SPORT RETAILERS CONSUMER PERCEPTION

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The gynecologic disorder known as adenomyosis is heterogeneous. Adenomyosis patients may present with a variety of clinical symptoms. Although patients with adenomyosis can occasionally present asymptomatic, excessive menstrual bleeding and dysmenorrhea are the most prevalent presentations. There are currently no accepted diagnostic imaging standards, making it difficult to determine which course of action is best for each patient. Diagnosing adenomyosis and assessing its response to treatment can be difficult because women with this condition frequently have other related gynecologic conditions, such as endometriosis or leiomyomas. This study aimed to present the most recent clinical data concerning the adenomyosis pathophysiology, imaging findings, clinical symptoms, diagnosis, risk factors, and treatment. The idea that adenomyosis arises from endometrial invasion of the myometrium, resulting in changes to the junctional zone, is supported by a number of studies. Imaging tests including magnetic resonance imaging (MRI) and transvaginal ultrasound (TVUS) frequently reveal these alterations. The second most popular explanation holds that pluripotent mullerian fragments that are displaced during embryonic development cause adenomyosis. Historically, adenomyosis was only identified after a hysterectomy; however, research has indicated that biopsies obtained during laparoscopy and hysteroscopy can also identify the condition. A differential diagnosis can be guided by noninvasive imaging. A review is conducted on the most prevalent findings on 2-dimensional/3-dimensional TVUS and MRI. Though new research suggests that 3-dimensional TVUS is preferable to 2-dimensional TVUS for the diagnosis of adenomyosis and may enable the detection of early-stage disease, both two-dimensional TVUS and MRI have reasonable sensitivity and specificity. Adenomyosis treatment options, including both surgical and medicinal ones, are discussed.

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IUDs, Uterine bleeding, Treatment, Endometrium, Uterus wall, Pelvic pain, Dysmenorrhoea, Menstrual cramps, Fibroids.

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As a pre-requisite of tax planning, each tax payer has to know their tax obligations in the right perspective and the measures of tax planning available to them so that they can make best use of their earnings by reducing the incidence of tax. This could be achieved only by availing maximum amount of tax exemptions, deductions and relief that are available under the Act. A better awareness about the existing tax laws and the tax saving instruments is necessary to achieve this objective. The present study on personal income tax planning essentially involves a study on the savings pattern, investment pattern and the extent of awareness of the individual about the tax laws and the tax planning measures.

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Tax Planning, Tax Evasion, Tax avoidance

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Creative Commons Attribution 4.0 and The Open Definition

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Nanosponge, degradable polyester, nanoparticles, eco-compatible, cosmetic and pharmaceutical sectors.

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Creative Commons Attribution 4.0 and The Open Definition

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The Government of India has launched a new credit-linked subsidy initiative known as the Prime Minister's Employment Generation Programme (PMEGP). This programme merges two existing schemes, the Prime Minister's Rozgar Yojana (PMRY) and the Rural Employment Generation Programme (REGP), aimed at creating employment opportunities through the establishment of microenterprises in both rural and urban regions. PMEGP is a central scheme managed by the Ministry of Micro, Small, and Medium Enterprises. The implementation of the scheme is overseen by the Khadi and Village Industries Commission (KVIC), which operates as the primary nodal agency at the national level under the Ministry. At the state level, the PMEGP is executed through state KVIC directorates, state Khadi and Village Industries Boards (KVIBs), District Industries Centers (DICs), and banks. The government subsidy associated with the programme is allocated by KVIC through designated banks for final distribution. The study analyzed beneficiaries from various age groups, genders, rural and urban settings, as well as different socioeconomic backgrounds.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

PMEGP, Generation of Employment, Margin Money, Establishment units

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Creative Commons Attribution 4.0 and The Open Definition