Volume 12 | Issue 8 |

 Abstract

This study delves into the phytochemical composition of Gynura procumbens, a medicinal plant with reported therapeutic efficacy. Through rigorous extraction and analysis, we aimed to identify and quantify the bioactive compounds present in its hydroalcoholic extract, focusing particularly on phenolic compounds and flavonoids. Qualitative screening revealed the presence of alkaloids, tannins, saponins, flavonoids, terpenoids, and phenolic compounds, affirming its rich chemical diversity. Subsequent quantitative analysis using spectrophotometry and chromatography provided insights into the concentration of these phytochemicals. Biological assays were conducted to evaluate the antioxidant potential and cytotoxic effects of the extract, shedding light on its possible therapeutic applications. Advanced analytical techniques, including mass spectrometry, facilitated the identification of active compounds, thus elucidating the extract's chemical profile. These findings contribute to a deeper understanding of Gynura procumbens' medicinal properties and its potential role in disease management. Harnessing the bioactive constituents of this plant could lead to the development of novel pharmaceuticals or nutraceuticals with significant health benefits. This research underscores the importance of exploring natural sources for new therapeutic agents to address current healthcare challenges.

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 Keywords

Gynura procumbens, Phytochemical screening, potent, Hydroalcoholic extract, pharmaceuticals, therapeutic.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Online reviews and ratings significantly influence consumer behaviour. Positive eWOM can drive interest and lead to further investigation, while negative eWOM can deter potential buyers. During the evaluation phase, eWOM provides consumers with detailed comparisons and user experiences, helping them weigh the pros and cons of different products or brands. Credibility and trust often influence purchase intentions, as high ratings and positive reviews serve as social proof. Post-purchase behaviour is influenced by customer satisfaction and loyalty, as satisfied customers are more likely to become repeat buyers and brand advocates.eWOM also provides valuable feedback to companies, helping them improve their products and services based on customer experiences. Consumer attitudes are formed through perceived quality and value, with detailed reviews highlighting specific features, benefits, and drawbacks. Consistent positive eWOM enhances a brand's image and reputation, creating a strong, favourable perception among consumers. The strategic implications of eWOM for businesses are profound. They include active engagement with consumers, influencer collaboration, incentivising positive eWOM, creating shareable content, and employing monitoring and analytics for effective crisis management. By addressing and managing online feedback strategically, businesses can mitigate damage and proactively shape consumer perceptions and trust, making them feel strategic and in control.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

eWOM effectiveness, eWOM influence, eWOM marketing strategies, eWOM impact on consumer behavior

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Speed in sports is a critical component that often determines the difference between success and failure, especially in fast-paced competitions. Speed encompasses a combination of physical agility, mental quickness, and reaction time, making it a multifaceted trait that is highly valued across various sports disciplines. From sprinting in track and field to quick transitions in basketball or rapid reflexes in table tennis, speed plays a pivotal role in the performance of athletes. The Importance of Speed in Sports Speed is one of the most fundamental athletic attributes, whether it's in sprinting, swimming, or team sports like soccer and hockey. In many sports, the faster an athlete can move, the greater their advantage over their opponents. For instance, in track and field, sprinting events like the 100 meters are purely about explosive speed, where fractions of a second can separate victory from defeat. In football, wide receivers rely on speed to break away from defenders, while speed in basketball allows players to drive past their opponents or catch them off-guard during a fast break Anxiety is a major factor in sports. Anxiety is brought on by the difficulties involved in participating in sports. Anxiety can either serve as a powerful motivator or it can get in the way of excellent athletic performances. The level of anxiety also varies depending on a variety of factors; anxiety is likely to be higher in highly competitive sports than in relatively non-competitive sports due to the high expectations placed on competitors in these sports to succeed. Sports psychologists are now particularly interested in researching how anxiety affects athletic performance. The level of perceived anxiety is a crucial factor to take into account when evaluating a person's performance. Research demonstrates that All of us, especially athletes, experience anxiety to varied degrees. However, in the world of sports, some competing circumstances by nature elicit greater anxiety than others. Anxiety may at times be advantageous when performing tasks that call for strength or power. To analyze the data Mean , Standard deviation and t value has been used.

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A COMPARATIVE STUDY ON SPEED & ANXIETY BETWEEN THE ATHLETES OF HIGH SOCIO ECONOMIC STATUS AND LOW SOCIO ECONOMIC STATUS.

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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Family, Planning, Contraceptives, Pregnant, Knowledge

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Creative Commons Attribution 4.0 and The Open Definition

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Sex workers are always considered to be a vulnerable group. Sex workers are group of people who earn money through sexual services to meet up their means of support. Women in sex work always have to face difficult situations while earning their livelihood. This group of people faces lots of violence's from different areas. The main reason for their vulnerability or marginalization is that their services have been denied from social acceptance. Descriptive method of study is used in the present research. The sampling method used in this study was non-probability sampling. Female sex workers of the age group between 20 - 40 years were included in the study . The researcher went for pilot study at an organization working for the welfare of FSWs at Kozhikode district. At the agency researcher got 8 respondents for the study. The sample size of the study is 80. Main findings of the study include: The main social factor which led the respondents to this profession is joblessness. Majority of the respondents have faced verbal abuses from their clients or brothel owners, respondents were also forced to use alcohol by their clients .It was found that many respondents lives in a rented home.

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Creative Commons Attribution 4.0 and The Open Definition

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A Study on the problems faced by female sex workers in Kerala

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract This study investigates the prevalence, awareness, and risk levels of diabetes among working women in Pollachi across different employment sectors, including ICDS, Banking, BSNL, Colleges, and Schools. With the rising prevalence of diabetes in India, particularly among working women, this research provides crucial insights into the economic burden posed by diabetes on individuals and the broader economy. The study employs a cross-sectional design with a stratified random sampling of 400 participants. It assesses the prevalence of diabetes, pre-diabetes, and non-diabetic conditions, evaluates the knowledge levels regarding diabetes, and compares the risk status of working women across various sectors. The findings reveal significant variations in diabetes prevalence, knowledge, and risk across sectors, highlighting the need for targeted educational programs and workplace wellness initiatives to reduce the economic impact of diabetes and promote a healthier, more productive workforce.

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Creative Commons Attribution 4.0 and The Open Definition

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Diabetes prevalence, health awareness, risk assessment, economic impact, workplace wellness, cross-sectional study, sector comparison, diabetes management

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Creative Commons Attribution 4.0 and The Open Definition

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This article is about exploring and highlighting the role for semantic analysis for educators, students, designers and consumers today. Here, visual perception of symbiosis inspired built form has been explored semantically. A catalogue of 17 designs of built structures that connote the idea of symbiosis was shortlisted by the researchers and 3 Design industry experts on the basis of a primarily visual examination. The conceptual grounding of this exercise was that the source forms are expressions and material manifestations of theoretical concepts, and could be investigated using semantic analysis. A cohort of 23 final year B. Des. students were tasked to verbally describe these images in English language. These descriptions were later rationalized by the experts in to 64 symbiosis related key-terms. These terms were analyzed by the experts using card-sorting and organized in to a set of 8 semantic-factors. This article shares the process and results of this exercise of analyzing symbiosis inspired built forms, and the synthesis of semantic factors underlying them.

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Creative Commons Attribution 4.0 and The Open Definition

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Semantic analysis, symbiosis, architectural form, verbal descriptor, semantic factor.

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Creative Commons Attribution 4.0 and The Open Definition

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This paper based on analysis the works of mediaeval period which include Abul Fazal's Ain-e-Akbari, emperor Jahangir's The T?zuk-I-Jah?ngir?, Ni'matn?ma of Ghiyath Shahi and the books discovered by P.K Gode, Gandhasara of Gangadhara or Gandhavada of unknown author.Through which the science of making cosmetics and perfumes of mediaeval India is highlighted on the best skills.Both the books Gandhasara of Gangadhara and Gandhavada of unknown author contain the perfumery traditions of their times as well as the fragrant knowledge of ancient times.Even the Gandhasara of Gangadhara highly technical in nature but here we discuss a cultural aspects of book and Gandhavada contains valuable information like Kasaturipanksa(Testing of musk)and Kasturi Karani(Preparation of musk),Which will also help the new perfumer to survive in the modern context.Next tern to the Amazing book 'The book of Delights' by Malwa Sultan Ghiyath Shah(1469-1500).This book has covered a very wide area of fragrance and flavour.Perfume practices and perfume making science took new heights in Mughal times.Akbar Make a Separate Department For Perfumery and Emperor Jahangir Appoint Khushboo-a-Daroga for Kannauj( perfume capital of India)Region.The greatest achievement of his emperor's seventeenth year was that Nurjaha's mother discovered the method of making Attar from roses.Last but not least , this paper focuses on 'Itry?-i Nauras Sh?h?,Which tells about the perfumery products used in the seventeenth century.

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Creative Commons Attribution 4.0 and The Open Definition

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perfume, cosmetics ,mediaeval,perfumery tradition,flower, Recipe

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Creative Commons Attribution 4.0 and The Open Definition

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A ground breaking tool for classifying histopathology images of breast cancer has emerged with the development of Long Short-Term Memory (LSTM) networks, a specialized type of Recurrent Neural Network (RNN) tailored for sequential data processing. Unlike traditional neural networks, LSTMs are adept at retaining information over extended periods, making them highly effective for analyzing patterns and correlations within image data across time. This capability is particularly useful for detecting subtle anomalies and inconsistencies that might not be evident in isolated images but become apparent through temporal analysis. A significant advancement in breast cancer diagnostics is the creation of a classification system that leverages LSTM and machine learning. This sophisticated approach offers a robust method for identifying and classifying breast cancer by utilizing spatial feature extraction in conjunction with long short-term memory networks for temporal evaluation. By examining images from both spatial and temporal perspectives, the system can identify fine details and anomalies that may elude human observers. Its modular architecture ensures flexibility and enables real-time processing, making it an invaluable tool for both clinical applications and research in pathology.

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Creative Commons Attribution 4.0 and The Open Definition

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Brest cancer, machine learning, LSTM, RNN

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Creative Commons Attribution 4.0 and The Open Definition

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This review article examines how children's cognitive functioning is impaired by learning Disability. Learning Disability (LD) is a condition that causes significant difficulties in one or more of the basic processes used in understanding or using spoken or written language. Learning Disability encompasses conditions that affect abilities like dyslexia (reading), dysgraphia (writing), and dyscalculia (mathematical computation). Learning-disabled children frequently struggle to identify emotions such as fear, joy, or anger. They also struggle to evaluate social situations and anticipate cognitive functioning correctly. Cognition refers to multiple mental processes, including attention, perception, learning, thinking, reasoning, remembering, problem-solving, creativity and decision-making. Children with Learning Disability struggle in most of these aspects. In addition, compared to non-LD children, these children are less adept at applying effective techniques for resolving conflicts and addressing problems. LD children also have more severe cognitive issues. If it is left undiagnosed, these problems worsen as the children grow older and would exert a detrimental effect on their overall development. The main objective of the article is to critically analyse the concept of learning disabilities and its consequences on cognitive functioning of children. The current review would also be applicable to aware parents, educators, and school counsellors about the harmful effects of learning disability on children's cognitive development.

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Creative Commons Attribution 4.0 and The Open Definition

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Learning Disabilities, Dyslexia, Dysgraphia, Dyscalculia, Cognitive Functioning

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Creative Commons Attribution 4.0 and The Open Definition