Volume 11 | Issue 7 |

 Abstract

Indian serials are way too popular among Indian female audiences. There are characters in Indian serials who are really very far from reality. The one who is good is very good, and the bad one is too bad. There is no normal or real life in Indian serials. Indian serials set the criteria for an Indian woman in an imaginary world. Serials have changed the image of Indian women. Every single character is a representation of either goodness or evil. Two extreme sides are often seen in the daily soaps. There are serials like Sasural Gendha Phool and Agle Janam Mohe Bitiya. Hi Kijo, Balika Vadhu, Anupama, Meet, etc. dramatically target the issues of our society. But on the other side, serials like Kumkum Bhagya, Kundali Bhagya, Yeh Rishta kya Kehlata Hai, Sauraal Simar Ka, Nagin, etc. are irrational and for no reason are liked by a huge audience. There are tracks in these serials that are really difficult to digest. Reason, logic, and rationality are far away from these serials. There is no contribution from such serials to society. Multiple marriages, deaths, rebirths, and plastic surgery--moreover, nobody ages in these serials; in fact, every twenty years, the characters become more beautiful and stylish. Women are identified as vamps or heroines only by their appearance. If the woman in serials dresses well or keeps herself in good shape, she is understood to be a bad woman, a negative character, or an enemy of the heroine, like Kavya, Komolika, Maya, Sherlin, Tanu, etc. Undoubtedly, there are shows that have messages for a primarily orthodox society, but that is not the case with all the serials. There were serials in the Indian television industry that were misogynistic. And Ekta Kapoor has changed the scenario to make it misandrist. The Indian television industry has produced a number of serials that have nothing to do with reality. Indian serials also promote superstitions in the audience.

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 Keywords

Misogynistic, Misandrist, Promotion of superstitions

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 Abstract

The purpose of this paper is to focus on the outlook for HR practices and paradigm shift that are expected in coming years to be ready to adapt the next generation workforce i.e., 'ALPHA', as 'Generation Z' has already entered in the workforce and experts are talking about Virtual HRD and Agile HR strategies. The Alpha Generation would be more tech- savvy, highly inclined towards competitive salary, thriving in freedom and flexibility. They will be more loyal to their profession and not towards the organization, thus there will be high risk of employee attrition rates to the organizations as the Alpha Gen workforce will be easily shifting to the better paying job or more flexible and independent work environment. Thus, the dimensions of HRM i.e., acquiring, managing, developing and compensation of human resources will face a drastic change. The paper attempts to analyze and answer to the question that 'what those changes would be?' so that the HR executives be able to cope with changes and can have pro-active reaction to the upcoming changes which will be influenced by the alpha generation's characteristics projected in their behavior there by impacting organizational environment.

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 Keywords

Alpha generation, HR strategy, Generational Timeline, Organizational Environment, Future Workforce

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This research aims to analyze the rise of the startup ecosystem in India in Fashion , Home & Lifestyle Design products based Startups & MSME in related sector of India challenges faced by budding entrepreneurs by employing a comprehensive methodology that incorporates the study of various online and offline sources, conducting an online survey of budding entrepreneurs, and examining the entrepreneurial lifestyle. The primary purpose of this study is to identify the challenges faced by startups in India and derive key conclusions on how to resolve these challenges. The research begins by exploring the dynamic landscape of the Indian startup ecosystem through an extensive review of literature, industry reports, and news articles. This analysis provides a foundation for understanding the context and growth of startups in the country. Additionally, online and offline sources such as government reports, academic publications, and case studies are utilized to gather in-depth insights into the entrepreneurial ecosystem. To gather first-hand information, an online survey was conducted among budding entrepreneurs in India. This survey investigates various aspects of the entrepreneurial journey, including the challenges faced, resources utilized, and strategies employed for growth. The data collected from the survey is analyzed using statistical techniques to identify common patterns and trends. Furthermore, the research delves into the entrepreneurial lifestyle by studying the experiences and perspectives of successful startup founders. These qualitative insights provide a deeper understanding of entrepreneurial mindset a its impact on startup success. Index Terms - Based on the analysis of online and offline sources, the survey data, and the insights from interviews, the research identifies the major challenges faced by startups in India. These challenges include limited access to capital, regulatory hurdles, talent acquisition, market competition, Ineffective marketing,Knowledge and skills gaps.and scalability issues. The research concludes by offering key recommendations and strategies to address these challenges, such as improving access to funding, fostering a supportive regulatory, decreasing skill gap, Government schemes and start up support systems ,promoting entrepreneurship education, and facilitating networking opportunities. Overall, this research contributes to the understanding of the rise of the startup ecosystem in India and provides valuable insights into the challenges faced by startups. The findings and recommendations aim to guide policymakers, investors, and aspiring entrepreneurs in fostering a conducive environment for startup growth and innovation

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 Keywords

Indian Startup ecosystem , Indian Startup, Entrepreneurship , Rise of Startups , , Budding entrepreneurs , Challenges of startups , Business

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Broom making and selling is the occupation of villagers who belonging to Bilah block of Bilaspur district of C.G. Their livelihood is depends on this work. They used leaves of Phoenix acaulis and Phoenix sylvestris for broom preparation. They travelled and stay various places of big cities of the state. In Nagpur about 40 families are involved in this work. We can see them at places such as Ambazati T Point, Jaitala, Raju Nagar, Wad- Dhamna, Ittabhatti, Naka No. 5 and Dighori. These people live as nomadic life.

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Broom preparation, Bilah, Bilaspur, C. G., Phoenix Acaulis, Phoenix Sylvestris

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Suicidal tendencies continue to be a pressing public health concern worldwide, demanding a deeper understanding of the factors that may contribute to their emergence and mitigation. This research paper explores the role of religious orientation in arbitrating suicidal tendencies specifically among adult Muslims. Drawing upon existing literature, theoretical frameworks, and empirical evidence, this study aims to shed light on the potential influence of religious orientation on suicidal ideation, attempts, and related risk factors within the Muslim population. The study hypothesizes that individuals with a higher level of religious orientation will exhibit a reduced risk of suicidal tendencies due to various protective factors associated with religious involvement. These factors may include enhanced social support networks, the provision of meaning and purpose, coping mechanisms, and a sense of spiritual connectedness. Additionally, the research explores potential moderating factors, such as gender, age, and cultural context, that may influence the relationship between religious orientation and suicidal tendencies among Muslims.The findings of this research will contribute to the existing body of knowledge on the interplay between religious orientation and mental health, with specific implications for suicide prevention and intervention strategies within the Muslim community. The outcomes can guide mental health practitioners, policymakers, and religious leaders in developing culturally sensitive and religiously informed approaches to address suicidal tendencies among adult Muslims. By understanding the protective aspects of religious orientation, it is hoped that this research will contribute to the formulation of holistic interventions that effectively promote mental well-being and resilience within this population.

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 Keywords

Suicidal Tendency, Young Muslim Adults, Age, Gender

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"Advertising is one of the wheels of marketing". The present study is all about the promotional strategies of Cadbury products. A country like ours is developing in all fields, and this is because of advertising of new and developed ideas. The study brings out sufficient information about the effectiveness of advertisement on the Cadbury products. The present era is known for mass production and Mass distribution. Similar products are available in the market. This involves stiff competition amongst the Producers. Good quality products are produced or expect services are offered there must be known to the Public for this mass communication is needed as the population is great or the market area is wide. This calls For adaption of sales promotion and advertising as tools to mobile the marketing machinery. This project is a sincere effort to study the buying behavior of consumers when they buy chocolates. A descriptive research Procedure had been applied to come to the conclusions of the project. And collected 120 responses to bring out the opinion of the consumers in Coimbatore city.

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Advertising,Sales promotion,Mass communication.

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The care of individuals with neurological disorders poses distinct challenges for caregivers. This study offers a comprehensive analysis of the obstacles faced by caregivers in their provision of care to neurological patients. It delves into the physical, emotional, social, and financial burdens encountered by caregivers, while also exploring their impact on overall well-being. Additionally, this paper examines specific challenges arising from the unpredictable nature of neurological conditions, the intricacy of symptom management, the necessity for specialized care, and the dearth of support systems. Through a thorough understanding of these challenges, appropriate interventions and support systems can be devised to alleviate caregiver burden and enhance the overall quality of care for neurological patients.

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 Keywords

Mental health, Neurological Disorders, S.E.H.T.

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E-shopping is the process of buying products and services over the Internet. After 1990, the internet started being used more. People started spending more of their time surfing the internet. So merchants started selling products and services on the Internet. In today's run-of-the-mill life, people have started lacking enough time, due to which, consumers have started preferring to shop from home with the help of a computer or mobile, instead of purchasing goods and services from the shop. E-shopping has become popular among people as it has become convenient for people to use the internet. That's why it has become necessary to study E-shopping. The main objective of this research is to know what the perception of Jamshedpur city towards E-shopping and what kind of products are bought by the people. Through this study, an attempt has been made to find out the problems faced by the customers during E-shopping. Along with this, an attempt has also been made to discover the shopping behavior and degree of satisfaction of the customer through this study.

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E-shopping is the process of buying products and services over the Internet. After 1990, the internet started being used more. People started spending more of their time surfing the internet. So merchants started selling products and services on the Internet. In today's run-of-the-mill life, people have started lacking enough time, due to which, consumers have started preferring to shop from home with the help of a computer or mobile, instead of purchasing goods and services from the sh

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Benthic invertebrates are the microorganisms residing in the bottom area of an aquatic body and acts as bio-indicators, biofertilizers and biofilters . Getalsud Dam is an artificial Reservoir located about 35 kms away from the Ranchi city .The Dam was opened in 1971 and has been built on Subernrekha river(23o27'24"N 85o33'19"E ).The present study was conducted to investigate the seasonal variations of the microbenthic fauna of the Dam .Sampling was done for a period of 1 year from (March 2022 to Febuary 2023).Organisms were collected on a seasonal basis. The Macrobenthic communities showed dependency on habitat conditions .The samples were collected during Pre- monsoon (March-June) ,Monsoon(July-October) and Post -Monsoon(November-February)periods. ..The samples were collected from 4 stations in every season and the data was analysed statistically with appropriate tools .The abundance and species richness showed a significant difference between stations .In every season ,Station 1 was recorded with the lowest number of individuals and species .likewise ,a significant differences was also recorded between seasons in the rest three sites also. Pre-Monsoon samples comprised the lowest number of microbenthic fauna .Overall sampling showed 2921 species from different groups .The collected samples consisted species of Mollusca , Decapoda, Diptera ,Oligochaeta and Fingerlings .In Mollusca 1140 species were recorded whereas the collected samples of other species included 467 Decapoda ,346 Diptera,427 Oligochaetes ,547 Fingerlings .In Every season mollusca was the most abundant group.

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 Keywords

Macrobenthic, Reservoir, Dipteran, Sediments, Mollusca, Season

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 Abstract

सार - यह अध्ययन कार्ल मार्क्स के विचारों की प्रासंगिकता का विश्लेषण करता है। राजनीति, देश के विकास के लिए बनाई गई हित की नीतियों के इर्द – गिर्द घूमती है और नीतियाँ बिना मुद्रा के संचालित नहीं हो सकती। अर्थात् मुद्रा, नीतियों का ईंधन है। राजकोषीय नीति और मुद्रा नीति को संचालित करके ही देश की अर्थव्यवस्था को संतुलित किया जा सकता है। कार्ल मार्क्स के कई कथन के असत्य होने मे बावजूद भी किसी देश की अर्थव्यवस्था का विकास उनके विचारों के बिना संभव नहीं। उन्होंने अर्थव्यवस्था को गलत दिशा मे जाने से बचाया है तथा आज भी विश्व अर्थव्यवस्था को संतुलित बनाए रखने मे उनके विचारों की प्रासंगिकता झलकती है।

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 Keywords

मुख्य शब्द – मिश्रित अर्थव्यवस्था, समाजवाद, पूंजीवाद, एकाधिकार, राजकोषीय नीति

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