Volume 11 | Issue 7 |

 Abstract

Seismic analysis plays a crucial role in assessing the structural performance of multistoried buildings subjected to earthquake forces. This abstract presents an overview of a study conducted on the seismic behavior of a multistoried building with both rigid and semi-rigid diaphragms. The objective of the analysis is to evaluate the structural response and identify the influence of diaphragm flexibility on the building's seismic performance. The study employs a numerical modeling approach, utilizing finite element analysis (FEA) software to simulate the building's behavior under seismic loading conditions. A three-dimensional (3D) model of the multistoried building, considering different heights and configurations, is developed. Two distinct diaphragm types, namely rigid and semi-rigid, are incorporated into the model to investigate their effects. The rigid diaphragm represents a traditional assumption in structural analysis, assuming perfect rigidity and full transfer of lateral forces across the building's floors. On the other hand, the semi-rigid diaphragm incorporates flexibility by considering the rotational and translational stiffness of the floor slabs. Through the seismic analysis, various key performance indicators are evaluated, including displacement, Time period, and column forces.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Seismic analysis, Multistoried building, Rigid diaphragm, Semi-rigid diaphragm

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Archana Rana

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Archana Rana

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Merchant banks are financial institutions that offer commercial financial services in India, governed by the Securities and Exchange Board of India. These banks provide services such as share underwriting, project counselling, and insurance, and collaborate with multinational corporations. They also assist in stock exchange trading. Merchant banks combine banking and consulting services, offering portfolio management, customer services, and counselling. They follow SEBI rules and provide fee-based and non-fee-based services like loan syndication, underwriting, project promotion, and advisory to small and medium savers. The study emphasizes the link between intermediation functions and economic development in India and the need for collaboration between financial institutions and finance companies to build a financial system.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Merchant banking, financial institution, portfolio management, counselling.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The present study aimed to investigate the influence of social media usage on self esteem and body image concerns among youth. The study hypothesised that social media would have no significant correlation to self esteem and significant correlation to body image concerns among youth. The study used a sample of 100 participants, consisting of 50 males and 50 females. The participants completed surveys assessing their social media use, self-esteem, and body image concerns. The results of the study did not support the first hypothesis, indicating that there was no significant correlation between social media use and self-esteem. The descriptive statistics showed that the mean scores for self-esteem were similar for both genders, and there was only a weak positive correlation between social media use and self-esteem. However, the results of the study supported the second hypothesis, indicating a significant correlation between social media use and body image concerns. The descriptive statistics showed that females had a higher mean score in social media use and body image concerns than males. The independent sample t-tests suggested that there was a significant difference in body image concerns between males and females, with females having a significantly higher mean score. This suggests that social media has a greater impact on body image concerns in females compared to males. Overall, the study highlights the importance of considering gender differences in the relationship between social media use and body image concerns. The findings suggest that social media use may have a negative impact on body image concerns, particularly in females. However, the study also suggests that social media use may not have a significant impact on self-esteem, indicating that the relationship between social media use and psychological outcomes may be complex and individual-specific.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social media, Body image, Self esteem

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research paper aims to understand the characteristics of Indonesian stock investors by analyzing their levels of financial literacy and psychological bias tendencies. The study explores the level of financial literacy, differentiated into general financial literacy, financial report literacy, and stock investment literacy, and the level of psychological biases which are cognitive biases that can influence investment decision-making. The research utilizes quantitative surveys to gather comprehensive data from a sample of 153 Indonesian stock investors. The findings reveal that there is a significant difference both in the level of financial literacy and the level of psychological bias among investors. Moreover, the study identifies specific psychological biases commonly observed among Indonesian stock investors, such as overconfidence, loss aversion, and herding behavior. It is also found that stock investment literacy level is high, but it is lower for financial report literacy. These findings contribute to the existing literature on investor behavior and provide valuable insights for policymakers, financial institutions, and individual investors seeking to improve their investment decision-making processes. Enhancing financial literacy through educational initiatives and interventions can help mitigate the negative impact of psychological biases and foster a more informed and rational investment culture in Indonesia.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Stock investing, Investor behavior, Investor characteristics, Investor Bias

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Articleship is a crucial part of the CA course as it provides practical exposure to the students in the field of accounting and auditing. During this period, students get hands-on experience in accounting, auditing, taxation, and financial management. The learning methods in articleship include on-the-job training, workshops, seminars, and assignments. The outcome of articleship also includes the development of various skills, including communication skills, analytical skills, and problem-solving skills. The monetary perspective of articleship is also an important aspect to consider. During the articleship period, students receive a stipend, which varies from firm to firm. The stipend helps the students to manage their expenses and also provides them with financial support. The stipend amount depends on various factors, including the size of the firm, the location of the firm, and the experience of the student. Apart from the stipend, the articleship period also provides an opportunity for students to secure a job after completion of the course. The practical exposure and experience gained during the articleship period help the students to secure a good job with a higher salary package.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Articleship, Monetary perspective, Audit, Financial services

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Tanamera Indonesia Coffee grew into a coffee shop that carries the vision of advancing Arabica Coffee and Indonesian coffee farmers. Tanamera Indonesia Coffee was born in 2013 with one dream to make Indonesia famous for its special coffee and Tanamera Indonesia Coffee's mission is always to provide the best that Indonesia has to offer, such as the red volcanic soil from which we got the name Tanamera Indonesia Coffee, the archipelago has fertile and fertile soil, perfect for growing specialty coffee. Since it was first established, all of its coffee is 100% from Indonesia where they work with local farmers. From the land in the plantation, to the coffee cup, Tanamera Coffee is present in every step and process. The purpose of this study is to determine the effect of Atmospherics, Food Quality, Service Quality, Cost on Brand Preference through Customer Satisfaction. The benefit of this research is to increase knowledge and to find out how much influence Atmospherics, Food Quality, Service Quality, Cost have so that it can increase customer satisfaction and ultimately Brand Preference. This research is a causal research, using quantitative methods assisted by the statistical program SPSS 22.0. Data collection was carried out by distributing questionnaires with the snowball sampling technique to 155 respondents who had the characteristics of 62 female respondents and 93 male respondents who were mostly aged 18-35 years, domiciled in Surabaya, had purchased food or drinks from Tanamera Indonesia Coffee. The results of this study indicate that Brand Preference has the greatest influence on Satisfaction. Food Quality is the independent variable that has the biggest influence in shaping Customer Satisfaction and ultimately Loyalty

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Atmospherics, Food Quality, Service Quality, Cost, Customer Satisfaction, Brand Preference

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

With the exponential growth of malware threats in the modern digital landscape, there is an urgent need for effective techniques to analyze and understand their behavior. Dynamic malware analysis plays a crucial role in the identification and characterization of malicious software, enabling the development of robust defense mechanisms. Dynamic malware analysis remains a critical component in the battle against modern cyber threats. By understanding and leveraging the power of dynamic analysis, researchers and practitioners can stay ahead of the ever-evolving malware landscape and contribute to the development of more secure computing environments. This paper provides a comprehensive overview of the techniques, challenges, and future prospects of dynamic analysis in the context of the modern era.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Dynamic malware analysis, Malware threats, Behavioral monitoring, Memory analysis

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Dihyropyrimidinones and their derivatives have desirable pharmacological properties likeantiinflammatory, antiHIV ,antitubercular,antifungal ,antibacterial antifilarial,antihyperglycemic ,anti tumour activities.monostrol is a lead moiety for develoment of anti cancer drugs specifically inhibits motor activity of mitiotic kinesin Eg5 which is derivative of dihydropyrimidiones

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

dihydrpyrimidinone ,anti cancer activity

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research paper examines the role of social media in the marketing strategies of two prominent e-commerce giants, Flipkart and Amazon. With the rapid growth and influence of social media platforms, businesses have recognized their potential as powerful marketing tools. The study aims to explore how Flipkart and Amazon effectively leverage social media platforms to enhance their brand presence, engage with customers, and drive sales. The research employs a comparative analysis approach, examining the similarities and differences in social media strategies and tactics employed by both companies. By analyzing primary and secondary data, including social media campaigns, user engagement metrics, and consumer feedback, the study provides valuable insights into the successful integration of social media into marketing strategies. The findings of this research contribute to the understanding of the evolving role of social media in contemporary marketing practices, while also offering practical implications for businesses operating in the e-commerce sector.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

social media, marketing, Flipkart, Amazon, e-commerce, brand presence, customer engagement, sales, comparative analysis, user feedback.

  License

Creative Commons Attribution 4.0 and The Open Definition