Volume 13 | Issue 6 |

 Abstract

This study examines the effect of Lulu Mall's promotional strategies on customer engagement in Palakkad district. Findings show that discounts, festival sales, and social media promotions effectively boost footfall, purchase decisions, and brand interaction. The research highlights the importance of well-planned promotions for enhancing customer loyalty and satisfaction in tier-two cities.

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 Keywords

Promotional Strategies, Customer Engagement, Retail Marketing,

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The preeminence of education as an instrument of modernization is widely assumed in the contemporary literature on the so-calledtraditional societies or developing nations. Thus, we are advised that,, "the progress of modernization will......be directlyrelated tothepace of educational advance and the one sure way to modernize quickly is to spread education, to produce educated and skilled citizens and train an adequate and competent intelligentsia." The Indian Central Government finds it very difficult to formulate, co-ordinate, or implement national educational policy. Among the principal reasons for this difficulty are a federal structure that places authority foreducational matters in the hands of the states, and marked differentials among the states with respect to the nature and level of their educational development. India are facing a mounting demand for more and better education. Adequate financing is required to produce greater quality and equality within the educational system.s

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Keywords : Modernization, Contemporary Literature, Intelligentsia, Educational development. "Education is the most powerful weapon which you can use to change the world".

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The rapid evolution of financial technology (fintech) has revolutionized the way consumers interact with financial services in India. With the proliferation of digital payment systems, neobanks, peer-to-peer lending platforms, and robo-advisors, consumer engagement in the financial sector has undergone a dramatic transformation. However, this progress raises significant regulatory concerns related to data privacy, cybersecurity, financial inclusion, and consumer protection. This paper explores the existing regulatory landscape governing fintech in India, focusing on the role of the Reserve Bank of India (RBI), the Securities and Exchange Board of India (SEBI), and other key institutions. It evaluates how these regulations influence the consumer experience in terms of trust, accessibility, innovation, and transparency. The study also highlights regulatory challenges and suggests ways to create a balanced framework that promotes innovation while safeguarding consumer interests. The paper concludes by emphasizing the need for adaptive, technology-neutral, and consumer-centric regulatory policies to foster sustainable fintech growth in India.

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 Keywords

Fintech, Consumer Experience, Regulatory Framework, India, RBI, SEBI, Digital Payments, Financial Inclusion, Data Privacy, Consumer Protection, Innovation, Cybersecurity, Financial Regulation

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Home automation is transforming traditional living spaces into intelligent environments through the integration of Internet of Things (IoT) devices and smart control systems. This project presents a low-cost, scalable, and intelligent home automation system utilizing the NodeMCU (ESP8266) microcontroller and the Cadio mobile application as a control and monitoring platform. The system enables users to remotely manage household appliances--such as lighting, fans, and other electronic devices--via Wi-Fi connectivity and cloud-based communication. The Cadio app serves as an intuitive and flexible interface, allowing users to interact with connected devices without the need for complex coding or hardware modifications. It supports real-time monitoring, custom dashboards, and multi-device management, which makes it ideal for both novice users and developers. The NodeMCU collects sensor data and sends status updates to the Cadio cloud, while receiving control commands from the mobile application. To enhance the automation experience, basic AI functionalities such as rule-based automation, time scheduling, and conditional triggers are integrated. These AI features allow the system to make intelligent decisions based on sensor inputs--like turning off lights when no motion is detected or adjusting fan speed based on temperature readings. Advanced extensions can also include voice assistant integration, energy consumption analysis, and predictive maintenance alerts. This implementation demonstrates how combining the simplicity of NodeMCU hardware with the power of the Cadio app and AI-driven logic creates a robust home automation solution. The system is highly customizable, energy-efficient, and offers an accessible entry point for smart home development.

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 Keywords

Home Automation,Internet of Things, nodeMCU ESP8266, Cadio Mobile Application, Voice Assistant Integration, Cloud.

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Creative Commons Attribution 4.0 and The Open Definition

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Jajpur, a historically significant region in Odisha, holds a rich archaeological heritage that reflects the cultural and architectural synthesis of various dynastic influences. While primarily known for its Hindu and Buddhist antiquities, the medieval period saw the emergence of Indo-Islamic architectural traditions, shaped by the region's evolving political and social landscape. This study explores the medieval archaeology of Jajpur, focusing on the Indo-Islamic monuments that stand as testaments to cultural integration and artistic exchange. By examining mosques, tombs, and other structures, this research highlights their architectural features, construction techniques, and historical significance. The study also delves into the role of Sufi saints and the gradual spread of Islamic influences, emphasizing the coexistence of diverse traditions. Through an analysis of material culture, inscriptions, and historical records, this research aims to provide a comprehensive understanding of Jajpur's Indo-Islamic heritage and its broader implications for medieval Odisha's socio-religious landscape.

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Key Words: Indo-Islamic, Monument, Archaeology, Jajpur, Architecture.

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Kaphaja Yoni Vyapad is one of the most prevalent and pressing issues that women world-wide deal with. White discharge from the vagina, itching and minor vaginal pain are the symptoms. Based on the primary complaints and an assessment of the illness, Valvo vaginal Candidiasis and Kaphaja Yoni Vyapad are compared. For this issue, numerous treatments are recommended; nevertheless, they are not without adverse effects and recurrence. Therefore, choosing the right course of treatment is crucial. Methodology: Here is a case report of a patient with complaints of Kaphaja Yoni Vyapad diagnosed vaginal candidiasis by High vaginal swab culture test selected from Outpatient Department of Sanjeevani Ayurveda hospital jodhpur PGIA jodhpur Rajasthan. Lohradi Yoni Varti for 7 days for two cycle and Amlaki Beej Churna orally will be given to the patients for 2 months.Results: Local therapies such as Sthanika Chikitsa have lot of potential in treating Yoni Vyapad and in the drugs with its Guna Karma helps in breaking the Samprapti of Kaphaja Yoni Vyapas. Discussion: Amlaki Beej Churna orally as Shaman Ausadh and Sthanik Chikitsha Lohradi Yoni Varti use as Sthanik Chikitsha.,those drugs having Guna Karma Soshan Sthambhan ,, Ropana, Yonidoshahara, Kandugna properties helps for the treatment of Kaphaja Yoni Vyapad.

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Kaphaja Yoni Vyapad, Pichhila, Sheetala Srava, Amalaki Beej Churna orally and Lodhradi Yoni Varti,VVC(Valvovaginal Canadidiasi)

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In an age dominated by digital connectivity, the Fear of Missing out (FOMO) has emerged as a potent psychological and economic force, significantly shaping consumer behaviour. This paper explores the intersection of FOMO-driven consumption patterns and the pursuit of sustainable development. Through a multidisciplinary lens integrating behavioural economics, environmental psychology, and sustainability studies, this research examines how FOMO influences impulsive consumption, undermines eco-conscious decision-making, and contributes to environmental degradation. Drawing on global and Indian case studies, digital marketing analyses, and youth behavioural trends, the study identifies key challenges and offers policy recommendations to align consumer culture with the goals of sustainable development. The paper concludes that addressing FOMO at both structural and behavioural levels is essential for fostering responsible consumption and achieving the Sustainable Development Goals (SDGs).

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FOMO, consumer behaviour, sustainability, impulsive consumption, digital economy, SDGs, environmental psychology

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Aravind Adiga's The White Tiger, Between the Assassinations and Last Man in Tower move toward the old set up of society were losing ground. This research paper attempts to trace the various ways in which multicultural approaches have been used in relation to Post colonialism. The relationship between history and culture, reality and its representations, society and aesthetics has been discussed. This paper focuses on impacts of globalization, identity crises, society, culture - Indian village culture as well as life and culture in metropolitan cites. Adiga's novels explore the conditions between old and new generations, impacts of technology on social changes and degradation of contemporary society. This paper displays political, historical and linguistic differences in the view of ethnic, class and gender perspectives.

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Multicultural Approach, Post colonialism, Culture, Society, Globalization and Identity Crises

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The growth of e-commerce has been significant in India over the past few years, and it has provided a platform for businesses to reach consumers in a much more efficient way. However, this also exposes consumers to various digital risks. Digital risks refer to the various risks that consumers face when they engage in e-commerce activities. Some of the significant digital risks include data breaches, cyber-attacks, phishing, identity theft, and fraudulent transactions. These risks can cause significant damage to both consumers and e-commerce businesses. Consumers can lose their personal information, suffer financial losses, and even face reputational damage. E-commerce businesses can face significant financial losses, damage to their brand reputation, and legal issues. Effective risk management strategies are essential for mitigating these risks and ensuring the continued growth and success of ecommerce businesses. Companies must adopt a proactive approach to identify, assess, and manage potential risks to protect both their assets and their customers' interests.

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The growth of e-commerce

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The present study aimed to find the difference in the level of Academic Motivation, Depression, Anxiety, and Stress in first-generation male and female college students, and also to find out the relationship between Academic Motivation, Depression, Anxiety, and Stress in both groups. For this purpose, 200 students were selected following the criteria of inclusion. They were divided into two groups, first-generation male students (N=100) and first-generation female students (N=100). Finally, they were assessed on Academic Motivation, Depression, Anxiety, and Stress with AMS C-28 and DASS-21. The result of the present study shows that male and female college students of first-generation do not differ in their Academic Motivation and Depression, but female students have more Anxiety and Stress, compared to male students. In case of male students, Academic Motivation and Depression are negatively correlated, and the relationship is low, and other variables do not show a significant relationship. But in the case of the female, all variables Depression, Anxiety, and Stress are negatively correlated with Academic Motivation, and the relationship is weak, but Anxiety, Stress, and Depression have a moderate positive relationship.

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 Keywords

academic motivation, depression, anxiety, stress, first-generation college students

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