Volume 11 | Issue 5 | May-2023

 Abstract

Social media has become an integral part oft today's human life, with millions of people interacting onthese platforms daily. Every action performed would leave a digital footprint behind. Where companiespreciously maintain them, track and collect this data, often justifying it as a way to enhance user experience.However,thisdataisfrequentlysoldtodatabrokers,whocompiledetaileduserprofilesandsellthemtoadvertisersand other organizations. This practice raises significant concerns about privacy and ethical datausage. Digital marketing has emerged as a powerful tool intoday's social media-driven economy. By leveraging user data, algorithms, and psychological tactics, it caninfluence consumer behavior, preferences, and drive purchasing decisions. While this approach bringsefficiency and personalization, it also blurs the linebetween helpful recommendations and intrusive surveillance can also be called as tailored recommendations. Additionally, exposure to idealizedcontent on these platforms can negatively affect mentalhealth, leading to issues like anxiety, low self-esteem,and unrealistic expectations. As digital marketing continues to evolve, it presents adual challenge: fostering innovation while addressing ethical concerns. Striking this balance requires stricterdata privacy regulations, transparency in how companies use data, and increased awareness among users about the implications of sharing personal informationonline.

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ETHICAL CHALLENGES AND IMPACTS OF DIGITAL MARKETING IN THE ERA OF SOCIAL MEDIA AND DATA PRIVACY

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Assam is the land of diverse tribes. The Bodes, Mishing, Karbi, Rabha and Kachari are the main tribes of Tribal community of Assam. Among them Bodos is the largest tribal community of Assam. These tribes have distinct languages, cultures, and traditions and contributing to the rich cultural tapestry of Assam. During the colonial period in Assam, tribal communities played a complex role, often resisting British rule and asserting their distinct identity. They also sometime engage with colonial policies for their own benefit. Some tribes actively fought against British expansion, while others sought to maintain their traditional governance structures and land rights under colonial rule. The tribal communities of Assam played important role in society as well as in politic of Assam from 1937 till to India gain Independent. But the leaders of Assam belonged to higher class of the societies did not focus the sacrifices of the tribal people contributed for the formation of Assamese tribes in colonial period and in freedom struggle. So they began to think themselves deprived class. This period saw the alienation of tribal communities from mainstream Assamese people. This led to the emergence of "Plains Tribal" organization for their own cultural as well as political identity. This organization played king maker in the government formation from 1937 to 1747 in Assam.

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Bodo, Mishing, Karbi, Rabha, Kachari Plains tribal & king maker.

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This systematic review investigates the impact, effectiveness, inclusivity, and implementation challenges of the Samagra Shiksha Abhiyan (SSA) within India's educational landscape. Established in 2018, the SSA serves to integrate the pre-existing Sarva Shiksha Abhiyan (SSA), Rashtriya Madhyamik Shiksha Abhiyan (RMSA), and Teacher Education (TE) programs. Its core aim is to forge a seamless continuum of education, spanning from pre-primary to senior secondary levels. A meticulous literature search, conducted across five distinct databases, yielded findings from 65 pertinent studies. These studies consistently indicate that the SSA has demonstrably improved access to education, especially benefiting girls and marginalized communities through strategic enhancements in infrastructure and targeted interventions. Nevertheless, persistent challenges remain in ensuring the provision of high-quality education. For instance, teacher training programs often exhibit inconsistencies and a notable absence of context-specific modules. Similarly, deeper and more widespread implementation is required for both curriculum reforms and technology integration. While inclusivity has seen improvements, characterized by enhanced access for children with disabilities and successful early childhood education initiatives, significant resource disparities continue to exist. Digital education initiatives, such as DIKSHA, hold considerable promise but are notably hindered by the pervasive digital divide, thereby underscoring the critical need for substantial investment in digital infrastructure. Furthermore, a range of implementation challenges, including insufficient funding, burdensome bureaucratic hurdles, and a clear deficiency in accountability, collectively impede the full realization of the SSA's stated objectives. Addressing these multifarious issues is paramount for bolstering the program's efficacy and reach. Based on these comprehensive findings, this review strongly recommends a series of strategic interventions: strengthening teacher training programs, expanding digital infrastructure across the nation, securing increased funding, developing and implementing more specifically targeted interventions for marginalized groups, and robustly enhancing existing accountability mechanisms. Such measures are unequivocally vital for the SSA to successfully achieve its overarching goals of delivering equitable and quality education to all children across India.

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Samagra Shiksha Abhiyan, educational policy, universal access to quality education, equity and inclusion, ICT, and implementation.

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ABSTRACT: Men and women both are integral part of a society. We cannot think about development of a society without improvement of the societal status of women. For the improving societal status of women, it needs economic empowerment. The economic empowerment of women ensure- provision of better training, employment and income generation activities with the ultimate objective of making all women economically independent and self reliant, which depends on proper education. This is not only true that education is an entry point of various opportunities but also educational achievement of women helps her being self-confident in all spheres of activities of a society, including full participation on the basis of equality in the decision-making process to access power of social and economic aspects of society. Thus, a proper educational achievement makes a woman economically empowered woman with full potential. After independence of India, several legislations are in force for empowering women with better education. In spite of those legislations, educational status of women has challenged for many reasons. Gender inequalities are still prevailing in education, nutrition etc. These challenges prevent socio-economic empowerment of women in India. This paper is an attempt to study the present societal status of women in the study area and find out key factors which will be focused to bring out economically empowered women and their solutions.

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Key words: Societal status, Women education, Economic Empowerment, Challenge, Gender inequality, Decision-making,

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The study was to examine the influence of aerobic exercises and yoga in vital capacity among college level male football players. Total recruited randomly N=36 (Thirty six) college level football players their age period ranged from 18 years to 25 years as per subject's school records from SR & BGNR Government Degree and PG College. The chosen football players was randomly recruited into four groups each group n=12 football players i.e. empirical groups I football players underwent aerobic exercises (AEG = 12), empirical group II football players yoga (YPG = 12) and control group football players (CGF = 12) . CGFwas practiced only their respective specialization game. The training period was fixed for 16- week's duration and four sessions in a week. The measurement of vital capacity scores was collected through Spiro meter instrument before and after the completion of specific training. The collected score's were analyzed through ANCOVA and level of significant was restricted at 0.05 levels. The study found that aerobic exercises and yoga program had positive significant impact to gain high level vital capacity of football players of two empirical group's players comparative to control group.

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aerobic, yoga, vital, exercises and football

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Creative Commons Attribution 4.0 and The Open Definition

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The Later Vedic period (c. 1000-600 BCE) marked a crucial transition in ancient Indian history, characterized by the evolution of tribal, pastoral communities into more complex state structures and hierarchical social formations. This phase witnessed the consolidation of monarchical states (janapadas), the codification of varna (caste) divisions, the expansion of agriculture, and the emergence of formalized administrative and legal institutions. The role of rituals and religious authority, particularly the increasing dominance of the Brahmins, contributed to the structuring of socio-political hierarchies. This study explores the factors driving this transformation, including economic developments, territorial expansion, and ideological shifts in governance and social order. By analyzing archaeological evidence, Vedic texts, and comparative historical frameworks, this research aims to understand the broader implications of the Later Vedic transition on state formation, governance models, and social stratification, shaping the trajectory of early Indian civilization. The history of the later Vedic period is based mainly on the Vedic texts which were compiled after the age of the Rig Veda. The collections of Vedic hymns or mantras are known as the Samhitas. The Rig Veda Samhita is the oldest Vedic text, on the basis of which we have described the early Vedic age. For the purpose of recitation, the prayers of the Rig Veda were set to tune, and this modified collection was known as the Sama Veda. The Later Vedic phase marked a significant transition to a state-level society with a complex social hierarchy, primarily characterized by the emergence of the "Varna" system, where society was divided into four social classes (Brahmanas, Kshatriyas, Vaishyas, and Shudras), with increased power concentrated in the hands of a king and the priestly class (Brahmanas) as the Aryans expanded into the fertile Gangetic plains and adopted a more settled agricultural lifestyle; this transition also saw the development of powerful kingdoms like Kuru and Panchala, with a growing emphasis on elaborate rituals and sacrifices as part of religious practice.

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Later Vedic Period (1000-600 BCE), Janapadas and Mahajanapadas, Political Centralization, King (Rajan) and Monarchy, Sabha and Samiti, Varna System, Kshatriyas and Brahmanas, Agriculture and Iron Technology, Gopati and Bhupati (Lord of Cattle and Land), Land Ownership and Taxation

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This paper analyzes the character of Dopdi Mejhen from Mahasweta Devi's short story "Draupadi" to explore the territory of women's subjective identity as opposed to the social definition of 'woman'. This research work includes feminist and existentialist arguments to draw attention to women's existence as 'series' in reference to their separate settings. Additionally, it studies the close relation between gender-based violence and female identity through critical feminist discourse analysis and trauma studies. Incorporating a great deal of literary text analysis and interpretation for contextualization, this paper is a critical analysis of women's individual identity formation outside the repressive social norms. Keywords: Mahasweta Devi, Draupadi, Gender identity, Women, Feminism, Gender-based violence, Iris Marion Young, Simone De Beauvoir, Chandra Talpade Mohanty, Gender normativity, Female identity, Feminist discourse, Trauma.

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Unveiling Gender Constructs and Body Politics in Mahasweta Devi's "Draupadi"ii

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The study enumerates the Pteridophytes widely used by the people of Rajbanshi community and other tribes (Koch, Rava, Mech, etc.) in the treatment of various diseases in Mekhliganj a block under the district of Coochbehar of West Bengal State. They grow in terrestrial or epiphytic habitats. The present study deals with the ethno medicinal uses of available Pteridophytes which are prevalent in the study area, along with botanical name, family, habitat, plant parts used and mode of uses with their Photographs. The present study focus specifically on the ethno medicinal importance of Pteridophytes mainly observed in the study area, used by them and other aboriginal tribes residing in this region. The botanical name, family name, vernacular name, and their ethno medicinal uses with their original photographs are provided. The Rajbanshi and other tribes carried out a field survey of the study area to document the medicinal utility of plants occurring in the area. Traditional uses of these plant species are described in this paper.

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Ethno medicine, Pteridophytes, Rajbanshi

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Cloud computing spreads data across many virtual servers. To get data from these servers, people from different places connect with cloud service providers. Users don't have to upgrade their systems or set up complicated structures to use the cloud service. This study talks about the different services in cloud computing and how watermarking techniques can help with security. It explains how using watermarking can make data stored in the cloud more secure.

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Watermarking in cloud, Data security, Security using encryption.

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Disease modeling in non-human subjects is an essential part of any clinical research. To gain proper understanding of the etiology and pathophysiology of any disease, experimental models are required to replicate the disease process. Due to the huge diversity in pathophysiology and prognosis in different diseases, animal modeling is customized and specific accordingly. As in other neurodegenerative diseases, Parkinson's disease is a progressive disorder coupled with varying forms of physical and mental disabilities.

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animal model, dopaminergic neurons, Parkinson's disease

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Creative Commons Attribution 4.0 and The Open Definition