IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: EXPLORING THE SOCIO-ECONOMIC IMPACTS ON SEX WORKERS: A COMPREHENSIVE STUDY IN COOCH BEHAR, WEST BENGAL
Author Name(s): Srijani Ganguly, Aneesha Babu, Nirmal Sabu, P Andrea
Published Paper ID: - IJCRTBA02039
Register Paper ID - 291193
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02039 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02039 Published Paper PDF: download.php?file=IJCRTBA02039 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02039.pdf
Title: EXPLORING THE SOCIO-ECONOMIC IMPACTS ON SEX WORKERS: A COMPREHENSIVE STUDY IN COOCH BEHAR, WEST BENGAL
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 406-442
Year: April 2025
Downloads: 118
E-ISSN Number: 2320-2882
Most of the articles generally focus on money, being one of the major factors which generally influences one to opt for choosing their job being a sex worker. Sex work is often characterized by images of coercion, poverty, hardship, and powerlessness. There is also another side of the story that is in one of the articles girls between the age of 18-22 described shows that there is no choice for shifting the profession from being a sex worker to another of their choice because of poverty, lack of job options and family responsibilities drove the girls into the job of sex workers. Earning gave them meaning and purpose and the dependency on the family and the need to be self-sufficient forced girls to go for something where they can protect at least their own lives." Protect" works as an irony here as in reality some of them have completely sacrificed their lives as they had no other choice. In this paper, we shall generally focus on the minds of sex workers and how they are depleted daily. This study aimed to investigate the intercorrelation between the sex worker and poverty from a socio-economic perspective basically. The study employed a primary study with quantitative samples. Some of the samples were collected from semi-urban areas and most of them are based on reliable secondary information. The findings suggest that poverty is a significant factor in driving women to enter sex work. The study found that poverty, lack of education, and limited employment opportunities were the main factor driving women to enter sex work. The study also revealed that sex workers faced multiple vulnerabilities, including sexual violence, health risks, and social stigma. These vulnerabilities further perpetuate the cycle of poverty among sex workers. Furthermore, the study showed that sex work is a survival strategy for women living in poverty. However, the income earned from sex work is often unstable and insufficient to meet their basic needs, leading to further financial insecurity. The study recommends the development of policies that address the root cause of poverty, including providing education and employment opportunities for women.
Licence: creative commons attribution 4.0
Poverty, Sex Workers, Socio-Economic Perspective, Sexual Violence, Financial Insecurity.
Paper Title: BREAKING DOWN THE NEW EDUCATION POLICY: WHAT IT MEANS FOR STUDENTS
Author Name(s): Nirmal Sabu, Aneesha Babu, Srijani Ganguly, P. Andrea
Published Paper ID: - IJCRTBA02038
Register Paper ID - 291192
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02038 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02038 Published Paper PDF: download.php?file=IJCRTBA02038 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02038.pdf
Title: BREAKING DOWN THE NEW EDUCATION POLICY: WHAT IT MEANS FOR STUDENTS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 399-405
Year: April 2025
Downloads: 111
E-ISSN Number: 2320-2882
The National Education Policy (NEP) 2020 marks a transformative shift in India's educational landscape, replacing the 1986 policy after over three decades. Emphasizing accessibility, equity, quality, and accountability, the NEP introduces a new 5+3+3+4 structure, promotes early childhood education, mother tongue instruction, vocational training from Grade 6, and holistic learning through flexible subject choices. Higher education reforms aim to increase the Gross Enrolment Ratio to 50% by 2035, foster institutional autonomy, and encourage research via a National Research Foundation. While the policy envisions a more inclusive, skill-based, and globally competitive education system, it faces challenges related to implementation, funding, and potential centralization. Overall, NEP 2020 aspires to position India as a global knowledge hub and nurture future-ready citizens.
Licence: creative commons attribution 4.0
BREAKING DOWN THE NEW EDUCATION POLICY: WHAT IT MEANS FOR STUDENTS
Paper Title: A Comparative Study on Industrial Productivity in Tamil Nadu and Kerala
Author Name(s): P. Andrea, Nirmal Sabu, Srijani Ganguly, Aneesha Babu
Published Paper ID: - IJCRTBA02037
Register Paper ID - 291191
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02037 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02037 Published Paper PDF: download.php?file=IJCRTBA02037 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02037.pdf
Title: A COMPARATIVE STUDY ON INDUSTRIAL PRODUCTIVITY IN TAMIL NADU AND KERALA
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 391-398
Year: April 2025
Downloads: 125
E-ISSN Number: 2320-2882
Industries fuel economic growth and enhance the productivity which raise the standard living in the nation. The index of industrial production (IIP) is an index which gives details about the growth of various sectors in an economy including mining, electricity and manufacturing industries. which helps to measure the short-term changes in the volume of production of industrial products. However, the research on industrial productivity sheds light on the performance of Tamil Nadu' industrial production in comparison with the state of Kerala' industrial production for the period of 2022 - 23 to 2023 - mid of 2024. The methodology incorporates secondary data analysis acquired from the official state government websites. The analysis revealed that Tamil Nadu' productivity was 155units index, while was 96.94 units index for 2022 - 23. In 2023 - 24 the Tamil Nadu's was 150.4 units index while for Kerala its 93.43 units' index. The findings imply the Tamil Nadu had performed better in mining, manufacturing and electricity sectors. In 2023 - 24 Kerala' manufacturing industry has performed better.
Licence: creative commons attribution 4.0
Index of industrial production, Kerala, mining, manufacturing, electricity
Paper Title: PATRIARCHAL INCLINATION BEING AN IMPEDIMENT TO GENDER EQUALITY AND WOMEN WELFARE:
Author Name(s): Aneesha Babu, Nirmal Sabu, Srijani Ganguly, P. Andrea
Published Paper ID: - IJCRTBA02036
Register Paper ID - 291190
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02036 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02036 Published Paper PDF: download.php?file=IJCRTBA02036 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02036.pdf
Title: PATRIARCHAL INCLINATION BEING AN IMPEDIMENT TO GENDER EQUALITY AND WOMEN WELFARE:
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 382-390
Year: April 2025
Downloads: 95
E-ISSN Number: 2320-2882
India has been exhibiting a rather promising and trend setting growth trajectory for all the nations across the globe over the past few years. The technological and scientific advancements are off the roof and portends a favorable environment for India in all respect. The growth centric plans of the Indian economy are supposedly effective but only for the upper echelons of the nations. Celebrating the achievements also calls for looking at the inadequacies and filling in the gaps. Among the oppressed the women have been the most substantially affected in terms of social and cultural imbalances. There is no denial of the fact that there has been a colossal evolution of the condition of women from what it was 20 or 30 years ago. But this growth has been showing signs of falter since the past few years where the policies have become presumptuous of already attaining its goals of equality and development. The main cause for the dwindling development can be rooted to the patriarchal norms and gender inequalities still existent in the contemporary era of egalitarianism. With much efforts put in to bring women out of the shackles of the household chores and drudgery, the quest to make them independent in all respect is still an ongoing one when it comes to education and employment. Women frequently experience disparity and inequality in workplaces in the form of pay scale differences, delayed promotions, sexual harassments etc. This article is an attempt to critically analyze how male dominance and supremacy has played a crucial role in staggering the growth of women in various spheres of life even with innumerable schemes and policies adopted for their progress
Licence: creative commons attribution 4.0
Patriarchy, inequality, unskilled, gender gap and women empowerment.
Paper Title: Ethics, Equity, and Enterprise: Corporate Social Responsibility as a Catalyst for Sustainable and Inclusive Global Development
Author Name(s): Ms.Zeenat Merchant
Published Paper ID: - IJCRTBA02035
Register Paper ID - 285210
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02035 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02035 Published Paper PDF: download.php?file=IJCRTBA02035 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02035.pdf
Title: ETHICS, EQUITY, AND ENTERPRISE: CORPORATE SOCIAL RESPONSIBILITY AS A CATALYST FOR SUSTAINABLE AND INCLUSIVE GLOBAL DEVELOPMENT
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 375-381
Year: April 2025
Downloads: 188
E-ISSN Number: 2320-2882
In today's rapidly globalizing world, businesses are facing a myriad of challenges, including mounting environmental degradation, increasing social inequalities, and rising economic disparities. The business models of the past, which prioritized profit maximization and shareholder interests, are increasingly being questioned due to their negative externalities, such as environmental harm, social inequity, and unsustainable growth. In response, an urgent call has emerged for companies to integrate ethical practices and Corporate Social Responsibility into their business strategies, recognizing that profit and purpose can coexist in ways that benefit both business and society. This paper delves into the roles that business ethics and Corporate Social Responsibility play in fostering sustainable and inclusive global growth. By reviewing a wide array of academic literature, international frameworks, and case studies, including the remarkable contributions of the Art of Living Foundation, the paper articulates how businesses can effectively integrate ethical principles and social responsibility to drive positive environmental, social, and economic change. Through this exploration, it becomes evident that embedding ethics into the core of business strategies is not merely an idealistic endeavor or a moral obligation, but a strategic necessity for long-term success and global well-being.
Licence: creative commons attribution 4.0
environmental degradation, ethical, sustainable, inclusive, global, moral
Paper Title: Innovative Strategies in Islamic Finance for a Sustainable and Inclusive Global Future
Author Name(s): Mohamed Aslam Sheikh, Asma Aslam Sheikh, Dr Vidyasagar Singaram
Published Paper ID: - IJCRTBA02034
Register Paper ID - 285088
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02034 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02034 Published Paper PDF: download.php?file=IJCRTBA02034 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02034.pdf
Title: INNOVATIVE STRATEGIES IN ISLAMIC FINANCE FOR A SUSTAINABLE AND INCLUSIVE GLOBAL FUTURE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 361-374
Year: April 2025
Downloads: 190
E-ISSN Number: 2320-2882
Islamic finance, based on the bedrock of Shariah principles of equality and justice, is emerging as the key player in the global push in formulating Innovative strategies for a sustainable and inclusive global future. Innovative strategies which include the development of Shariah compliant Islamic bonds, known as 'Sukuk', used primarily to finance renewable energy projects, water management systems and importantly sustainable agriculture. Sukuk - Islamic bonds, have gained ground as they address urgent climate challenges and align financial investment with environmental caring and protection of natural resources and its careful usage. Islamic microfinance and Islamic Insurance - Takaful, find solutions for underprivileged communities. Marginalised populations find a social safe haven and opportunistic facilities in the provisions of Interest free Islamic loans and co-operative risk sharing, providing entrepreneurial channels for overall social growth and Inclusion to be part of the development. A quiet revolution is occurring with technological advancements such as Blockchain and Fintech solutions, which are synergistically elevating the efficacy of Islamic finance by enhancing transparency, reducing costs, and expanding access to Shari'ah-compliant financial services. Innovations like these bring the traditional and digital economies closer for a better Inclusivity. Islamic finance, intrinsically prohibits activities which are harmful to society with its ethical investment strategies, shielding investors from speculation risks and/or making investments in industries banned by principles, like gambling, Alcohol manufacturing for personal consumption, or Weapons manufacturing for mass destruction and more such activities.
Licence: creative commons attribution 4.0
Innovative Strategies in Islamic Finance for a Sustainable and Inclusive Global Future
Paper Title: The Power Of Influencer Marketing In Success Of Nike" Customer Engagement And Brand Awareness
Author Name(s): Aditi Jalindar Shelar, Kashish Ravindra Raut
Published Paper ID: - IJCRTBA02033
Register Paper ID - 285089
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02033 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02033 Published Paper PDF: download.php?file=IJCRTBA02033 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02033.pdf
Title: THE POWER OF INFLUENCER MARKETING IN SUCCESS OF NIKE" CUSTOMER ENGAGEMENT AND BRAND AWARENESS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 350-360
Year: April 2025
Downloads: 190
E-ISSN Number: 2320-2882
In today's technical world the influencer marketing plays a very vital role to creating or to promoting a brand digitally. This study is all about nike influencers marketing strategy how they promote their product, how influencer marketing create the brand reputation and which strategy they using for promoting their product. This research paper giving a clearity about how to choose right influencers or right strategies by awaring about customer needs and customer demand. This research looks how influencer marketing helps nike to becoming more trustable for customer of nike. In plus point the nike influencers have a creative strategies to connect with the new customers and make a strong relationship with their audience. Generally this paper focused on how influencer marketing helps to brand to create or to build a more sales by using creative marketing strategies.
Licence: creative commons attribution 4.0
Influencer marketing, Brand Reputation, Influencer strategies, Power of influencer, Customer engagement, Digital world, Nike
Paper Title: "The Impact of Flexible Work Arrangements on employee Productivity"
Author Name(s): Siddharth Anil Gadhe, Aditya Babasaheb Jadhav
Published Paper ID: - IJCRTBA02032
Register Paper ID - 284447
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02032 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02032 Published Paper PDF: download.php?file=IJCRTBA02032 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02032.pdf
Title: "THE IMPACT OF FLEXIBLE WORK ARRANGEMENTS ON EMPLOYEE PRODUCTIVITY"
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 341-349
Year: April 2025
Downloads: 194
E-ISSN Number: 2320-2882
Th?s analys?s exam?nes how flex?ble work arrangements sha?e workfor?e eff???en?y a?ross edu?at?onal ?nst?tut?ons ?n Ind?a's Ahmednagar d?str??t. Data was ?olle?ted from 207 em?loyees through stru?tured quest?onna?res, w?th quant?tat?ve methods em?loyed to assess ?onne?t?ons between s?hedule flex?b?l?ty and seven key ?nd??ators: ?erforman?e metr??s, work-l?fe ?ntegrat?on, ?rofess?onal fulf?llment, attendan?e rel?ab?l?ty, t?meliness, learner a?h?evement, and team ?oord?nat?on. Em?loyees o?erat?ng under flex?ble arrangements frequently re?ort enhan?ed ?erforman?e metr??s alongs?de ?m?roved boundary management between ?rofess?onal and ?ersonal domains. O?erat?onal data further l?nks s?hedule ada?tab?l?ty to stronger attendan?e ?atterns and redu?ed tard?ness ?n??dents. Notably, 73% of res?ondents ?nd??ated ?er?e?ved benef?ts for student a?adem?? engagement, wh?le ?ollaborat?ve workflows showed no measurable deter?orat?on. A ?r?t??al ?ns?ght. One that ?hallenges trad?t?onal off??e-?entr?? models. Methodolog??al ?onstra?nts are noted, ?n?lud?ng geogra?h?? ?on?entrat?on and rel?an?e on self-re?orted survey data. The absen?e of metr??s tra?k?ng stress ?nd??ators, ?nnovat?on rates, and retent?on ?atterns ?resents l?m?tat?ons. Wh?le ?rel?m?nary f?nd?ngs suggest favorable ?orrelat?ons, ?om?rehens?ve long?tud?nal stud?es a?ross d?verse Ind?an reg?ons are re?ommended to val?date ?ausal relat?onsh??s. Strateg?? ?m?lementat?on frameworks should be develo?ed to balan?e o?erat?onal flex?b?l?ty w?th ?nst?tut?onal a??ountab?l?ty requ?rements.
Licence: creative commons attribution 4.0
Flex?ble Work Arrangements, Em?loyee Produ?t?v?ty, Work-L?fe Balan?e, Job Sat?sfa?t?on, Em?loyee Performan?e, Ind?a, Ahmednagar D?str??t
Paper Title: UNDERSTANDING INDIA'S JOURNEY TOWARDS THE SUSTAINABLE DEVELOPMENT GOALS: A BRIEF REVIEW
Author Name(s): Amardeep P. Gurme
Published Paper ID: - IJCRTBA02031
Register Paper ID - 284449
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02031 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02031 Published Paper PDF: download.php?file=IJCRTBA02031 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02031.pdf
Title: UNDERSTANDING INDIA'S JOURNEY TOWARDS THE SUSTAINABLE DEVELOPMENT GOALS: A BRIEF REVIEW
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 335-340
Year: April 2025
Downloads: 201
E-ISSN Number: 2320-2882
Sustainable Development Goals (SDGs) mean a world promise on which India has been working hard to become a developed nation by 2047. This includes an amalgamation of several goals, among which localization is an important element integrated into national development objectives. The vision was further emphasized when India held the G20 Presidency. This research paper shall bring out the various goals emphasized by Sustainable Development Goals India Index 2023-24 in their accomplishment referring to unflinching commitment of India towards undertaking sustainability and inclusive growth. Use of descriptive and analytical methods is the way by which the researcher has done his work.
Licence: creative commons attribution 4.0
SDG, Active Participation, NITI Aayog, Economic Development, Knowledge exchange, Social Growth, etc.
Paper Title: Women as Catalysts of Digital Transformation: A Roadmap Towards Sustainable and Inclusive Global Future.
Author Name(s): Aneesha Babu
Published Paper ID: - IJCRTBA02030
Register Paper ID - 284450
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRTBA02030 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTBA02030 Published Paper PDF: download.php?file=IJCRTBA02030 Published Paper PDF: http://www.ijcrt.org/papers/IJCRTBA02030.pdf
Title: WOMEN AS CATALYSTS OF DIGITAL TRANSFORMATION: A ROADMAP TOWARDS SUSTAINABLE AND INCLUSIVE GLOBAL FUTURE.
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 4 | Year: April 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 4
Pages: 320-334
Year: April 2025
Downloads: 204
E-ISSN Number: 2320-2882
The digital backdrop of India has been showcasing commendable capabilities for a developing economy. However, the gender inclusivity in digitalization has been underwhelming given the rapid growth of the sector. In various parts of the world, when given non- discriminatory access to the digital resources, women have manifested praiseworthy rendition of maneuvering tech- driven growth in the economy, fostering efficiency and inclusive growth. This can be propitiously administered to the Indian economy as well to harness the untapped productive segments of the population which unfortunately is dominated by the female echelon. AI- driven tools, fintech solutions and digital trading platforms have all have emerged as pivotal enablers of global market access, particularly for women entrepreneurs in India. By leveraging digital tools and e-commerce solutions, these entrepreneurs can surpass traditional barriers i.e., limited access to capital, market information, and distribution networks. This paper is effort to understand how women can become catalysts of digital transformation which will not only impact the holistic growth of the economy but also ensure equal opportunities for women to partake in the technological remodelling through targeted technical interventions. The novelty of the study is its attempt to not barely identify women as beneficiaries of the digital revamping but to recognise them as leaders and innovators who are equipped to enhance its possibilities. The major objectives of the study would be to analyse how AI- driven technology and digital platforms will reshape the job setting for the Indian women and to recommend suggestions to enable them to steer through AI- powered economy. The research will undertake a quantitative approach focusing on the group of women working in the IT and tech industries, entrepreneurs running businesses through e- commerce platforms and gig workers.
Licence: creative commons attribution 4.0
digital, women, sustainable, fintech, AI, Tamil Nadu