Volume 11 | Issue 4 |

 Abstract

The Y generation is heavily influenced by style and fashion and aspires to be a style icon. In fact, the availability of different beauty items has made their needs no longer be latent. With the invention of anti-aging creams and colourant solutions, the cosmetic industry has entirely revolutionized fashion and given vitality to even individuals who are becoming older. Because there are so many well-known, high-quality domestic and international brands, building strong brand loyalty is seen to be a difficult undertaking for a marketer participating in the thriving cosmetic sector. This study seeks to identify a certain cosmetic brand that, for any reason, is popular and a staple in young people's baskets. The results show that brand loyalty does not significantly correlate with the gender or location of cosmetic product users. Young people's residences and annual spending on cosmetics are both statistically independent variables. The findings also show that the majority of respondents highly rated a cosmetic brand's great quality, which was followed by customer satisfaction and brand name.

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 Keywords

brand name, brand loyalty, cosmetics products

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Hibiscus rosa sinensis Linn (Family: Malvaceae) contain flavonoids. Flavonoids have been found to have antidepressant activity. This research work is concentrated about the extractions, phytochemical investigation and biological evolution of the antidepressant activity of Flower extract of Hibiscus rosa sinensis in the Elevated plus-maze test and forced swimming test experimental animal model respectively. Anti-Depressant activity of Petroleum ether extract and methanolic extract containing Hibiscus rosa sinensis flower evaluated in plus-maze test and forced swimming test mice as compared to vehicle control. Hibiscus rosa sinensis extracts consists of this are the constituents are responsible for controlling the oxidation. The extract at oral doses 200 and 400 mg/kg for 14 days significantly P<=0.01 decreased the duration of immobility as dose-dependent manner in the flowers extract of Hibiscus rosa sinensis in the mice. In our study we explored selective mechanism of action of Hibiscus rosa sinensis flowers extract responsible for antidepressant activity

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Hibiscus rosa sinensis, Elevated plus-maze test, forced swimming test

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Abstract Professional adjustment is the sense whether teachers are fit for and happy in the job or not? Are they working willingly or toiling just for salary? Is this job their own initial choice or forced upon them by circumstances? Professionally adjusted teachers have pride in being in the teaching profession and have a desire for professional development. The present study focused that professional adjustment of secondary school teachers in vijayanagaram district of Andhra Pradesh with reference to certain variables like marital status and type of school.Teachers' professional adjustment inventory was constructed by Dr.A.HRiziv(2018) was used for collecting data. The sample consists of 600 secondary school teachers and adopted the survey method. The study revealed that secondary school teachers are found to have moderate level of professional adjustment. Another finding is that there is a significant difference in the teaching subjects, teaching experience , academic and professional qualification of secondary school teachers on their professional adjustment

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Professional adjustment, secondary school teachers, subject variables

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Languages are demanded to communicate information, studies, feelings, and knowledge. Since language is verbal, people with hearing or speech disabilities provide a multitudinous conditioning to interact with others. This exploration aims at the technology which is used to restate sign language into rudiments for those who have issues in communication. i.e., individuals who are deaf, have hail loss, and have speech difficulties. We're using sign language that can be restated into the ABC, one goes through a procedure to restate sign language into the ABC. The complexity and methodology of deep literacy algorithms are erected on a scale to replicate what people communicate. Deep literacy is a machine literacy and artificial intelligence( AI) system. SVM and LSTM use several ways to collect and gather the system's findings.

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Sign Language Recognition, Deep Learning, SVM ( Support Vector Machine), LSTM (Long Short Term Memory), Tensor flow and keras.

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The effect of seismic forces on buildings with different vertical geometry arrangements have been analysed by utilizing ETABS software. ETABS is an engineering software product which is utilized for analysis and design of structures. Analysis and design are done as per IS 456-2000. M30 grade of concrete and Fe-500 steel is adopted. Load combinations are taken as per IS: 875-part 5 (2015). Live loads are taken as per IS 875-part 1. There are several concerns which affect the performance of structure from which storey shear and storey displacement play a crucial role in finding the behavior of structure against the seismic loads. Results are conveyed in form of tables, bar charts. Storey displacement increased with storey height.

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Irregularity, Behavior, Storey Displacement, Storey Shear

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Postcolonialism is a buzzword in literary criticism that happens to be another refined and convincing term replacing traditional arena such as Commonwealth Literature or Third World Literature. The discourse emerged primarily as a reactionary force against colonizing European center. Several renowned critics have profusely contributed to Postcolonial theory. It has been convincingly contended that from the well identified geographical locations around the world which have been colonized during nineteenth and first half of twentieth century, there has come up creative literature, particularly fiction, of resistance against and subversion of Imperialism. It is the voice of protest raised by the marginalized and quite often silenced indigenous cultures or identities. The writers from postcolonial societies have been chiefly preoccupied with opposition of Euro-centric hegemonic power structure, and simultaneously they assert and celebrate their ethnicity, indigenous culture, myths, rituals, oral traditions and political identity. Their visionary actions and creative expressions essentially employ the tools of historiography. Though, in case of India, the British colonizers have denigrated Indian people as inferior community of illiterate, imbecile, superstitious snake-charmers and barbaric duckaits and usurpers of small kingdoms. As a sort of response to the White man's so-called burden to civilize the other, Indian fiction writers take up the themes of Vasudhaiva kutumbakam, pluralism, heterogeneity, multiculturalism from their socio-cultural systems and philosophical and spiritual heritage, so as to show a more authentic counterview of nature of life on the planet. The vast body of Indian English Fiction contains, in the beginning, the topics of cultural reclamation, and at the present globalization and peaceful coexistence.

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Postcolonialism, culture, Euro-centric hegemony, historiography, multiculturalism, globalization, ethnicity, fiction.

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This research studied the Emotional, Social and Educational Adjustment of Secondary and Higher Secondary School Students in Relation to their Gender. It is a descriptive type of research. The samples are all the Secondary and Higher Secondary School Students of Durtlang Leitan, Aizawl district. It comprises of 152 students. The investigator used a readymade tool 'Adjustment Inventory for School Students (AISS)' developed by A.K.P. Sinha and R.P.Singh. Mean, standard deviation, standard error of difference and t-test were used for data analysis. The result revealed that there is no significant difference in emotional, educational and overall adjustment in relation to gender and there is significant difference in social adjustment in relation to gender.

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Emotional Adjustment, Social Adjustment, Educational Adjustment, secondary, higher secondary, students, gender.

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This research paper aims to explore the effectiveness of using technical analysis to increase financial literacy among teenagers. The paper begins with an overview of financial literacy and its importance in today's economy and then delves into technical analysis and its relevance to financial decision-making. In conclusion, this research paper highlights the importance of financial literacy among teenagers and the potential of technical analysis as a tool for increasing financial literacy.

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Technical Indicators, Financial Literacy, Teenagers, Trading, Investing, Stock Market, Capital

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Grameen Bank is a concept of Microfinance. The microfinance revolution, as it was frequently called, did not happen overnight. Microfinance has a long history of evolution, from a simple idea to a global movement, through which it came into the present shape. But much of its history is yet to be written systematically. In fact, there is no historical research so far from the perspective of microfinance. Little is thus known about the early history of some of the oldest forms of lending to the poor. The current study offers a historical look at microfinance and aims at documenting the evolution of modern microfinance institutions. The object of the research is to recognize the historical depth of microfinance and give a picture of how this idea emerged and developed overtime. The study reveals that moneylending to the poor was always in existence in various forms in different periods of time in both developing and developed countries. It has a long history, particularly in Asia but also in Africa and Europe.

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Grameen Bank

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The handloom industry is an important part of India's economy, supported by a network of marketing organizations, but plagued by low productivity, outdated technologies, unorganized production system,, lack of working capital, and mill sector and the power loom have competition. The handloom industry in Rajasthan is a major industry, divided into various groups such as Barmeri Print, Kota Doria, Bagru Print, Mothara Print, Jaipuri Quilts, Leheriya Print, Sanganeri Print, and Block Printing.The handloom industry in Rajasthan is facing reduced growth and increased competitiveness, and the government has devised programs to help it grow. However, there is a lack of unified effort to address these problems, which will have an impact on output and the industry's ability to survive.

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Handloom, Technology, Loom, Print etc

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