Volume 8 | Issue 4 |

 Abstract

Behavioral segmentation divides a population based on their behavior, the way the population respond to, use or know about a product. The different pattern in behavioral segmentation in India and all around world has created a tremendous prospects of Consumers. The purpose of this research is to enrich our knowledge of the Indian market and provide insights into how usage rate segmentation can be enhanced by select innovative perspectives of current offerings. The main objective of this research is to study the possibility, Perceived dissatisfaction, satisfaction, delight, Perceived usefulness and Perceived ease of usage rate on behavioral market segmentation by analyzing high usage, medium usage and low usage. The population of this research consisted of online and outlet shoppers from India. The sample of the study comprised of more than 40 online shoppers. Respondents belonged to different age groups, income groups and occupations. A pre � structured questionnaire was used to measure the factors influencing the respondent�s behavior to shop. Different possibilities and perceived dissatisfaction in terms of performance expectations influence consumers usage rate, brand loyalty, user status and occasion for any product or brand. The recommendations presented in this research may help foster growth of Indian retailing in future. The research findings revealed that perceived satisfaction and delight positively impact consumer�s attitude towards segmentation while perceived dissatisfaction and risk negatively impact consumer attitude towards product and brand and thus usage rate declines or ends.

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Online Buying, market segmentation, behavioral segmentation, perceived satisfaction, perceived dissatisfaction, perceived delight, brand loyalty, user status, usage rate, occasion and consumer behavior.

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Transportation is responsible for the development of civilizations from very old times by meeting travel requirement of people and transport requirement of goods. An accident black spot is a term used in road safety management to denote a place where road traffic accidents have historically been concentrated. The present work deals with the study of BLACK SPOTS (accident prone location) in Mangalore city by collecting past Five-year First Investigation Reports from Mangalore City Police station and analysed to find the major causes for accidents. The various parameter which causes for accidents are studied and the engineering mitigating measures are proposed to resolve accident prone location or Block Spot

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BLACK SPOT, MITIGATION MEASURE, PAVEMENT DISTRESS

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Subjectivity in a Scientific Reference-frame : Some Assumptions . Dr.Dipankar Chakrabarti M.A, Ph.D. D.LITT. Abstract In several occasions scholars and literati have addressed the issue an apparent rivalry between Science and Poetry. My present paper deals with some of my subjective assumption so far as the homogeneity of intent of the subjects are concerned. I feel, both the subjects deal with the common issue of betterment life on this earth. Daniel Albright�s Quantum Poetics is one such effort for the unification of events under reference. We know that the photoelectric effect is the emission of electrons or other free carriers when light hits a material. Electrons emitted in this manner can be called photoelectrons. This phenomenon is commonly studied in electronic physics and in fields of chemistry such as quantum chemistry and electrochemistry. As per the second law of photo-electric emissions, we know that emission of light from a particular metal becomes possible if it is hit by a light of definite frequency . This frequency in quantum mechanics is termed as Threshold Frequency. Therefore, Threshold Frequency for each emitting metals are different. Likewise, when a sensitive mind visualises an object of appreciation he feels elated. But his expression of joy depends on the quantum of stimulus he receives form that object. He, normally, feels exuberant to remember the event, write or tell his feeling to others in the form of verbal communication or poetry if the event can trigger off his imagination or feeling. Like photo electric emission every sensitive mind has its own Threshold limit by which his imagination is triggered off. To complete the poetic process , the thought has to follow other essential steps (like reminiscence, recrudescence and reproduction as had been referred by William Wordsworth in Preface to Lyrical Ballads/ or other steps as was suggested by the experts) . Synaesthesia and kinaesthesia are the two main different types of imagery John Keats had extensively used. Synaesthesia is a condition in which one sense (for example , hearing) is simultaneously perceived as if one or more additional senses such as sight. Another form of synaesthesia joins objects such as letters, shapes, numbers or people�s names with a sensory perception such as smell, colour or flavour. Since the kinetic means motion or movement, kinaesthetic imagery is the representation of the actions and movements of an object or a character. A perfect combination of both the forms of imageries are discernable on the urn in Keats� ode entitled � Ode on a Grecian Urn�. Many such example are seen in the his other odes also. An analogy form life may tell us stories which apparently remains obscure. In our day to day life sometimes we come across few people whom we might not have met before but from their first appearance we feel that the person is already known to us. Normally, we show eagerness to enhance our intimacy with the person and become ready to share our personal feelings. On the contrary, there are some persons whom we try to avoid though we do not have any personal enmity. Hypothetically, it may be assumed if the brain cells of two individuals are spectroscopic ally or one becomes integral to the other the two persons may feel at home with the other. A dissimilarity may foster hostility. Sometimes colour/ light waves may also become expressive of human emotions. For example, the colour Green denotes healthy thought, Red denotes dangerous object of thought. In Vaishnabite religious text (often written in verse), the width of Grief of Sri Radhika due to her separation from Lord Krishna is marked as Blue(perhaps to denote the endlessness of sea). A tragic or broken heart is often stained in Black at the core as we find in the cover page Shakespearean Tragedy King Lear. It is also customary to use Black colour in an incidence of sorrow or remorse. Bright or gorgeous colour stand for jubilation and mirth, and so on. It may, therefore, be safely affirmed that the scientific postulations may be used for expressing subjective events. Instead of nourishing the enmity we may join our hands together to usher in a better life on the earth�s crest.

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Key Words: Photon, quanta, emission, synaesthesia, Kinaesthesia, Sri Krisna, King Lear, Colour, spectroscopy, John Keats, Subjective, Reference-frame.

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Potassium Sulfanilate Sesquihydrate (KSSH), semi-organic single crystals were grown by slow evaporation growth technique using water as solvent. The grown crystal subjected to various characterizations. Single crystal X-Ray diffraction study revealed that the KSSH crystal belongs to orthorhombic system. The FTIR study was performed to identify the functional groups present in the grown crystal. Lower cut off wavelength and optical transmission of the grown crystal were found by UV-Visible analysis. The dielectric nature of the crystal was carried out by the dielectric analysis. The mechanical stability and work hardening co-efficient of the KSSH crystal were obtained by Vickers micro hardness measurement. The thermal stability of the compound melting behaviour were carried out TG/DTA analyses. Optical qualities of KSSH crystal were carried out by photoluminescence study.

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Solution growth; Optical analysis; Dielectrics; Hardness;

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This paper tries to highlight that situation that has been emerged in this contemporary world. The outbreak of pandemic like corona virus has put the whole world in a war like situation. To fight with this problem, it is considered that there is a need to follow the rules and regulation that has been laid by the authorities to combat this problem. Otherwise, this virus took the life of people. Hence, the authorities has declared lockdown in the country which further laid the conflict of existence of right to privacy. Not only this, but the right to excess data and right to monitor the person with the help of digitalisation add fuel to the situation. Thus, this paper tend to analyse how the fate of human being can be maintained in spite of such pandemic situation. This paper also tries to find out the different modes in which countries try to monitor the activities of its citizen.

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digitalisation ,pandemic, authorities, combat, lockdown

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Sales promotion is a marketing strategy which has been studied for years and has become a crucial factor in modern marketing. The purpose of promotion is to reach the targeted consumers and persuade them to buy. Promotion has been defined as the coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services, or to promote an idea. Sales promotion is a vital element of a promotional mix. The purpose of this study is to investigate the effect of sales promotion on consumers� buying behavior. The general objective of this study was to find out the effectiveness of sales promotion tools and techniques on customers� buying behavior. Marketing activities related to sales promotion are aimed at increasing consumer purchases and, indirectly, at earning more profit for the company. So, the purpose of sales promotion is to reach the targeted consumers and persuade them to buy. Sales promotion has become a vital tool for marketing, and its importance has been significantly increasing over the years. The objective of this study is to find the overall impact of sales promotion on the consumer�s behavior and their buying patterns. The result of this thesis allows managers to understand the importance of sales promotion and consumers� changing behavior and buying patterns. It allows understanding the characteristics of consumers and their varying behavior from the perspective of sales promotion targeted at diverse consumers.

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Sales promotion, consumer behaviour, consumer, marketing, purchase decisions, discounts, advertising value

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The present paper deals with the batch arrival single server retrial queueing system in which the arrivals occur in batches following Poisson process and service time is generally distributed. It is assumed that the server takes vacations during idle period according to the Multiple Adapted Vacation (MAV) policy and single vacation between two consecutive services during busy period. Unexpected interruptions during service time are also considered and the interrupted service will be resumed from the point of interruption as soon as the system is fixed. The Markovian structure of the model is obtained by introducing the remaining time of service time, vacation time and repair time as supplementary variables. The queue size probabilities and mean queue lengths when the system is in different states are calculated. Since the MAV policy generalizes many other vacation policies, the steady-state results of various vacation queueing models including non-vacation case are deduced by establishing the stochastic decomposition property for vacation queues.

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Supplementary variables, Multiple Adapted Vacation policy, Bernoulli Schedule vacation, breakdown.

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200

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Emotional Intelligence, Adjustment, Academic Achievement, Different Religion

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After knowing the depth of any concept by reviewing the old classics, the concepts of ayurveda should be practically assessed on scientific measures. Maximum of the ayurvedic theories were scientifically proved on practical aspects in present world. The present study is its example. It is a conceptual work to illustrate the mode of action of Sukha Prasava Taila on the phenomenon of labor. Acharya Sushruta has prescribed Asthapana & Anuvaasana vasti in the 8th month while Acharya Charaka has advised Anuvaasana vasti along with yoni Picchu in the 9th month of pregnancy for Lubrication of garbhasthana and garbha marga. It promotes strength, normalise the functions of apana vayu which is important for normal labour. The present conceptual study describes the mode of action of contents of Sukha Prasava Taila on the basis of Rasa, Guna , Virya, Vipaka, Karma, Doshsghanta in normalising the phenomenon of labor. The action of every content and active principal of Sukha Prasava Taila is explained systematically according to contemporary view with its mechanism in normalising the complexity of three stages of labor.

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Sukha Prasava Taila, Labor, Apana vayu, Anuvaasana vasti, Picchu

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