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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 4 | Month- April 2026

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Volume 14 | Issue 4 |

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  Paper Title: RIDEALONG: SCHEDULED CITY-TO-CITY CARPOOL MANAGEMENT SYSTEM

  Author Name(s): LAVANYA A, SHALENI K, SHARVESH PRASATH S, THASMIA R

  Published Paper ID: - IJCRT2604060

  Register Paper ID - 304035

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604060 and DOI :

  Author Country : Indian Author, India, 635001 , Krishnagiri, 635001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604060
Published Paper PDF: download.php?file=IJCRT2604060
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604060.pdf

  Your Paper Publication Details:

  Title: RIDEALONG: SCHEDULED CITY-TO-CITY CARPOOL MANAGEMENT SYSTEM

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a463-a465

 Year: April 2026

 Downloads: 48

  E-ISSN Number: 2320-2882

 Abstract

Intercity travel frequently presents challenges such as high transportation costs, limited direct connectivity, inflexible schedules, and inefficient utilization of private vehicles, where many cars travel long distances with empty seats, resulting in wasted fuel, increased traffic congestion, and higher carbon emissions. To address these issues, RideAlong is proposed as a web-based scheduled carpooling platform that intelligently connects drivers and passengers traveling between cities, enabling a more affordable, efficient, and sustainable mobility solution. Drivers can publish trip details including route, departure time, available seats, and cost per seat, while passengers can search for rides based on location, date, and preferences, and instantly book available seats through a seamless interface. The platform integrates secure OTP verification during registration and booking processes to ensure authenticated users and prevent fraudulent activities, thereby enhancing trust and safety. Additionally, a comprehensive rating and feedback system allows passengers and drivers to review each other after every trip, promoting accountability, transparency, and continuous service improvement. The cost-sharing mechanism helps drivers offset fuel and toll expenses while offering passengers a budget- friendly alternative to traditional travel options. By optimizing seat occupancy, reducing unnecessary vehicle trips, and fostering secure digital interactions, RideAlong not only improves travel convenience and affordability but also contributes to environmental sustainability by lowering emissions and encouraging shared mobility. Overall, the system establishes a collaborative, reliable, and eco- friendly intercity transportation ecosystem that benefits both drivers and passengers.


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 Keywords

Carpooling, Intercity Travel Ride Sharing Cost Optimization Sustainable Transportation Seat Utilization OTP Verification Online Booking System User Authentication Rating and Feedback System

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  Paper Title: Fast Fashion vs. Sustainability: Consumer Attitudes, Awareness, and Behavioural Gaps Among Young Indian Consumers

  Author Name(s): Mahi Saini

  Published Paper ID: - IJCRT2604059

  Register Paper ID - 304043

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604059 and DOI :

  Author Country : Indian Author, India, 131001 , SONIPAT, 131001 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604059
Published Paper PDF: download.php?file=IJCRT2604059
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604059.pdf

  Your Paper Publication Details:

  Title: FAST FASHION VS. SUSTAINABILITY: CONSUMER ATTITUDES, AWARENESS, AND BEHAVIOURAL GAPS AMONG YOUNG INDIAN CONSUMERS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a450-a462

 Year: April 2026

 Downloads: 47

  E-ISSN Number: 2320-2882

 Abstract

This study explores consumer behavior towards fast fashion and sustainable clothing among young individuals in India. Using primary data collected through a structured questionnaire, the research examines purchasing habits, awareness levels, and factors influencing fashion choices. The findings indicate that while a majority of consumers are aware of the environmental impact of fast fashion, their purchasing decisions are primarily driven by affordability, comfort, and trendiness. A significant gap exists between sustainability awareness and actual behavior. The study highlights that high cost, limited availability, and lack of style options are the major barriers to adopting sustainable fashion. The paper concludes that making sustainable fashion more accessible and affordable is essential to encourage responsible consumption.


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 Keywords

Fast fashion, sustainable fashion, consumer behaviour, India, Gen Z, sustainability

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  Paper Title: Animal Resources in Tribal Food Habits: An Ethnozoological Study with Special Reference to Chhattisgarh

  Author Name(s): Dr. Renu Maheshwari, Dr. Kaushilya Sahu

  Published Paper ID: - IJCRT2604058

  Register Paper ID - 303442

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604058 and DOI :

  Author Country : Indian Author, India, 492001 , Raipur, 492001 , | Research Area: Biological Science

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604058
Published Paper PDF: download.php?file=IJCRT2604058
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604058.pdf

  Your Paper Publication Details:

  Title: ANIMAL RESOURCES IN TRIBAL FOOD HABITS: AN ETHNOZOOLOGICAL STUDY WITH SPECIAL REFERENCE TO CHHATTISGARH

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Biological Science

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a446-a449

 Year: April 2026

 Downloads: 47

  E-ISSN Number: 2320-2882

 Abstract

Tribal societies of Chhattisgarh have traditionally relied on locally available animal resources to fulfill their nutritional requirements. These animal-based food sources play a vital role in providing high-quality proteins, essential amino acids, fats, vitamins, and micronutrients necessary for growth, immunity, and overall health. In remote tribal regions, where access to market-based food systems is limited, traditional dietary practices ensure food security and resilience. The present study explores the diversity of animal resources consumed in tribal areas of Chhattisgarh, their zoological classification, and nutritional significance. The study is based on a synthesis of secondary data, published ethnozoological literature, and observational analysis. Findings indicate that animal resources significantly contribute to the prevention of protein-energy malnutrition and micronutrient deficiencies. The study emphasizes the need to preserve indigenous food knowledge and integrate it into sustainable nutrition and development strategies.


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Keywords: Tribal nutrition, Ethnozoology, Animal-based food, Chhattisgarh, Nutritional security

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Public Policy for Equity: A Comparative Analysis of Global Inclusion Frameworks

  Author Name(s): Dr. CHANDAN KUMAR SINGH

  Published Paper ID: - IJCRT2604057

  Register Paper ID - 303995

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604057 and DOI : https://doi.org/10.56975/ijcrt.v14i4.303995

  Author Country : Indian Author, India, 231216 , Robertsganj, Sonebhadra, 231216 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604057
Published Paper PDF: download.php?file=IJCRT2604057
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604057.pdf

  Your Paper Publication Details:

  Title: PUBLIC POLICY FOR EQUITY: A COMPARATIVE ANALYSIS OF GLOBAL INCLUSION FRAMEWORKS

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v14i4.303995

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a434-a445

 Year: April 2026

 Downloads: 53

  E-ISSN Number: 2320-2882

 Abstract

Abstract In an increasingly interconnected yet inequitable world, the pursuit of equity through public policy has become a central challenge for governments. While equality aims for uniform treatment, equity demands targeted interventions to achieve just outcomes, addressing historical and structural disadvantages faced by marginalized groups. This paper conducts a comparative analysis of global inclusion frameworks to evaluate their efficacy in promoting substantive equity. It examines three distinct policy models: the Universalist Welfare State (exemplified by the Nordic countries), the Multiculturalism Model (focusing on Canada), and the Developmental State with Affirmative Action (examining Rwanda's post-conflict framework). Through a qualitative, comparative case study methodology, this research analyzes policy documents, legislative frameworks, and secondary data on socio-economic outcomes. The analysis is structured around four key dimensions: conceptual foundations (equality vs. equity), policy instruments and implementation, outcomes and impact measurement, and contextual adaptability. The findings reveal that no single model is universally superior; rather, effectiveness is contingent on the alignment between policy design, historical context, and institutional capacity. The Nordic model excels in economic redistribution but faces challenges in recognizing ethnic diversity. Canada's multiculturalism fosters cultural recognition but shows gaps in addressing economic disparities. Rwanda's targeted approach has rapidly improved gender parity but operates within a politically constrained environment. The paper concludes that the most effective equity frameworks are hybrid, context-sensitive, and dynamically integrate redistributive measures with recognition politics to address the multifaceted nature of marginalization.


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 Keywords

Keywords: Equity in Public Policy, Comparative Policy Analysis, Social Inclusion Frameworks, Affirmative Action, Multiculturalism

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  Paper Title: Efficacy of Bhringarajaadi Tail Pratimarsha Nasya as an Adjuvant to Carboxymethyl Cellulose Eye Drops In Dry Eye Syndrome: A Randomized Controlled Clinical Study

  Author Name(s): Vd. Shivani Rajesh Gadewar, Vd. Chandana Virkar, Vd. Nilima Amrute, Vd. Sandeep Darunde, Vd. Sukhada Kulkarni

  Published Paper ID: - IJCRT2604056

  Register Paper ID - 301724

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604056 and DOI :

  Author Country : Indian Author, India, 411044 , Pune, 411044 , | Research Area: Humanities All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604056
Published Paper PDF: download.php?file=IJCRT2604056
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604056.pdf

  Your Paper Publication Details:

  Title: EFFICACY OF BHRINGARAJAADI TAIL PRATIMARSHA NASYA AS AN ADJUVANT TO CARBOXYMETHYL CELLULOSE EYE DROPS IN DRY EYE SYNDROME: A RANDOMIZED CONTROLLED CLINICAL STUDY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Humanities All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a427-a433

 Year: April 2026

 Downloads: 72

  E-ISSN Number: 2320-2882

 Abstract

Dry Eye Syndrome (DES) is a multifactorial ocular surface disorder characterized by tear film instability and inflammatory changes, presenting with symptoms such as dryness, burning sensation, foreign body sensation, redness, and ocular fatigue. In Ayurveda, DES correlates with Shushkakshipaka, caused mainly by vitiation of Vata and Pitta Doshas. Conventional treatment with artificial tears like Carboxymethylcellulose (CMC) provides symptomatic relief but has limited long-term benefits. This randomized, controlled clinical study evaluated the add-on effect of Bhringarajaadi Tail Pratimarsha Nasya with CMC 0.5% eye drops in DES. Sixty patients were randomly divided into two groups of 30 each. Group A received Bhringarajaadi Tail Pratimarsha Nasya along with CMC eye drops, while Group B received CMC eye drops alone for 15 days. Subjective symptoms and objective parameters (TBUT and Schirmer-I test) were assessed. Statistical analysis using paired t-test, unpaired t-test, and Mann-Whitney U test showed highly significant improvement in both groups (p < 0.001), with Group A demonstrating superior results. The study concludes that the integrative approach is more effective and safe in the management of Dry Eye Syndrome.


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 Keywords

Dry Eye Syndrome; Shushkakshipaka; Bhringarajaadi Tail Nasya; Carboxymethylcellulose; Tear Film Break-Up Time; Schirmer Test; Integrative Ophthalmology

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Investor behavior and Perception towards Sustainable and Impact Investments: Evidence from Eastern Uttar Pradesh

  Author Name(s): Pankaj Singh, Dr. Akhilesh Kumar Dixit

  Published Paper ID: - IJCRT2604055

  Register Paper ID - 304889

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604055 and DOI :

  Author Country : Indian Author, India, 272202 , Siddharthnagar , 272202 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604055
Published Paper PDF: download.php?file=IJCRT2604055
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604055.pdf

  Your Paper Publication Details:

  Title: INVESTOR BEHAVIOR AND PERCEPTION TOWARDS SUSTAINABLE AND IMPACT INVESTMENTS: EVIDENCE FROM EASTERN UTTAR PRADESH

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a411-a426

 Year: April 2026

 Downloads: 60

  E-ISSN Number: 2320-2882

 Abstract

This research paper explores investor behavior toward sustainable and impactful investments in the context of eastern Uttar Pradesh. It primarily aims to analyze investment volumes across different demographic groups, primarily age and income levels, and the role of behavioral biases such as hardening, gambling, over and loss aversion in investment decisions. This research paper uses primary data collected from 233 respondents and secondary data related to equity markets, behavioral finance, and financial markets relevant to the topic, including data from official websites and various research papers. The data revealed strong investor participation and the relevance of behavioral bias on investment decisions, as most investors acknowledged being environmentally influenced. Environmentally conscious sectors are increasingly appealing to investors, and a significant portion of their investments are focused on these investments when designing their portfolios. Along with financial returns, the desire to create positive environmental and social impact is emerging as a key motivating factor for investors. While many investors recognize the importance of aligning investments with personal values, there are varying levels of awareness and uncertainty about the financial performance of long-term investments among investors. Overall, this paper provides important insights into the shaping of investment practices in developing regions like eastern Uttar Pradesh and the growing relevance of value-based investments.


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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Behavioral Biases, Sustainable Investment, Investor Behavior, ESG, Eastern Uttar Pradesh

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Assessment Of Knowledge Regarding Prevention Of Chickenpox Among Mothers Of Under-Five Children In Selected Anganwadi Centers Of Rani Block, Kamrup, Assam

  Author Name(s): Hasina Begum

  Published Paper ID: - IJCRT2604054

  Register Paper ID - 304882

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604054 and DOI :

  Author Country : Indian Author, India, 781104 , GUWAHATI, 781104 , | Research Area: Health Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604054
Published Paper PDF: download.php?file=IJCRT2604054
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604054.pdf

  Your Paper Publication Details:

  Title: ASSESSMENT OF KNOWLEDGE REGARDING PREVENTION OF CHICKENPOX AMONG MOTHERS OF UNDER-FIVE CHILDREN IN SELECTED ANGANWADI CENTERS OF RANI BLOCK, KAMRUP, ASSAM

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Health Science All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a407-a410

 Year: April 2026

 Downloads: 45

  E-ISSN Number: 2320-2882

 Abstract


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Keywords: Chickenpox, Knowledge, Mothers, Under-five children, Prevention, Anganwadi

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  Paper Title: Context Aware Email Automation Using Agentic AI And Large Language Models

  Author Name(s): Atchuta Ramya, Rajulapati Chandrika, Surni Kurma Rao, Puritipati Yaswanth Reddy, Yerrapothu S V Manikanta Tagore

  Published Paper ID: - IJCRT2604053

  Register Paper ID - 304838

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604053 and DOI :

  Author Country : Indian Author, India, 521356 , Gudivada, 521356 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604053
Published Paper PDF: download.php?file=IJCRT2604053
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604053.pdf

  Your Paper Publication Details:

  Title: CONTEXT AWARE EMAIL AUTOMATION USING AGENTIC AI AND LARGE LANGUAGE MODELS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a399-a406

 Year: April 2026

 Downloads: 66

  E-ISSN Number: 2320-2882

 Abstract

Managing large volumes of emails is time-consuming and often reduces productivity due to repetitive reading, drafting, and replying tasks. To address this challenge, this project proposes an Intelligent Email Management and Automation System using Agentic AI. The system employs Large Language Models (Gemini LLM) to produce context-specific professional email content from limited user prompts. Authentication to Gmail via OAuth 2.0 enables safe email sync and traffic control. The backend, developed in FastAPI, manages routing, intent identification, prompt assembly, and email dispatch, all presented to the user through a React frontend for drafting, rechecking, and amending content. Moving away from classic rule or robotic process automation (RPA) solutions, this API-based method guarantees quicker, more adjustable, and consistent operation. The framework facilitates tone modulation, individualization and complete email lifecycle automation, greatly lowers the time spent and increases the communication effectiveness. Empirical results show that the integrated system boosts productivity, sustains the stable email quality and exhibits the success of Agentic AI in practical email management scenarios.


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 Keywords

Agentic AI, Intelligent Email Management, Email Automation, Large Language Models, Gemini LLM, FastAPI, OAuth 2.0, Context-Aware Email Generation, SMTP Automation, React Frontend.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Fragile Ecosystem and Sustainable Governance Policy Lessons from Eastern Himalayan States for Vision 2047

  Author Name(s): Tshering Uden Bhutia

  Published Paper ID: - IJCRT2604052

  Register Paper ID - 304862

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604052 and DOI :

  Author Country : Indian Author, India, 734221 , Darjeeling, 734221 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604052
Published Paper PDF: download.php?file=IJCRT2604052
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604052.pdf

  Your Paper Publication Details:

  Title: FRAGILE ECOSYSTEM AND SUSTAINABLE GOVERNANCE POLICY LESSONS FROM EASTERN HIMALAYAN STATES FOR VISION 2047

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a394-a398

 Year: April 2026

 Downloads: 38

  E-ISSN Number: 2320-2882

 Abstract

India's Vision 2047 outlines an ambitious roadmap toward becoming a fully developed nation by its centenary of independence in 2047, emphasising poverty alleviation, economic self-reliance, environmental sustainability, social equity, and technological development. The study looks into how delicate ecosystems, weak governance, and regional political conditions interact within the Eastern Himalayas, specifically Sikkim and parts of northern West Bengal such as Darjeeling. Home to rich biodiversity and key rivers, this area is increasingly exposed to climate threats like repeated flooding and slope failures, worsened due to major construction works. Implementation gaps in policy have repeatedly intensified existing weaknesses here. This study explores regional issues through the lens of India's Vision 2047 plan. By examining academic research papers, policy documents, government reports, and credible news sources, the research attempts to find practical insights for policymaking, offering pathways to strengthen environmental adaptability, readiness for emergencies, and broader public involvement in governance across the Eastern Himalayas and similar regions.


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Eastern Himalayas, Fragile Ecosystems, Sustainable Governance, Vision 2047

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  Paper Title: Influence of digital media on employees understanding of workplace wellbeing.

  Author Name(s): Lopamudra Kar Majumdar, Sristi Priya

  Published Paper ID: - IJCRT2604051

  Register Paper ID - 304900

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2604051 and DOI :

  Author Country : Indian Author, India, 700107 , Kolkata, 700107 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2604051
Published Paper PDF: download.php?file=IJCRT2604051
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2604051.pdf

  Your Paper Publication Details:

  Title: INFLUENCE OF DIGITAL MEDIA ON EMPLOYEES UNDERSTANDING OF WORKPLACE WELLBEING.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: a382-a393

 Year: April 2026

 Downloads: 40

  E-ISSN Number: 2320-2882

 Abstract

The swift expansion of digital media has significantly transformed the contemporary workplace. Its impact extends beyond communication, affecting how employees perceive and feel about their jobs. From perspectives in human resources and sociology digital platforms such as social networking sites professional discussion forums, and online content ecosystems increasingly shape employees view and evaluations of their workplace experiences stop this shift has left a concerning issue that is employees are increasingly forming their ideas about workplace wellbeing from external narratives rather than from the companies practices often based on stories that may be idolised fragmented or misaligned the actual situation within the company. next line in this regard the present study aims to create a conceptual framework that clarifies how exposure to digital media fix employees view on workplace wellbeing. This framework includes 4 key variables - digital media, employee perception, workplace well-being and organizational culture- to Explore their relationships. It emphasis the digital media serves as a primary means through which individuals interpret information, while employee perception refers to the cognitive processes used to comprehend these influences. Additionally organizational culture is regarded as a moderating factor that can either enhance or diminish the impact of external media The study contributes to our existing knowledge by proposing a theoretical model that integrates concepts from human resource management, sociology and media studies this model provides a more detailed understanding of well-being in the workplace in the context of digital era.


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 Keywords

Digital media, Workplace wellbeing, Employee perception, Organizational culture, Human resource management, Workplace dynamics.

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