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Volume 13 | Issue 3 |

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  Paper Title: Transforming Libraries: The Integral Role of ICT in Modernizing Library Services

  Author Name(s): Amol Abasaheb Chavan

  Published Paper ID: - IJCRT2503038

  Register Paper ID - 277348

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503038 and DOI :

  Author Country : Indian Author, India, 416503 , Gadhinglaj, 416503 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503038
Published Paper PDF: download.php?file=IJCRT2503038
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503038.pdf

  Your Paper Publication Details:

  Title: TRANSFORMING LIBRARIES: THE INTEGRAL ROLE OF ICT IN MODERNIZING LIBRARY SERVICES

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a306-a309

 Year: March 2025

 Downloads: 158

  E-ISSN Number: 2320-2882

 Abstract

This Article Delves Into The Profound Impact Of Information Technology On The Globalization Of Knowledge And Its Pivotal Role In Connecting Decision-Makers And Information Seekers Worldwide. It Highlights The Significance Of The Internet As A Trans-formative Tool For Development, Encompassing A Wide Array Of Internet Services And Access Technologies. As We Navigate An Era Defined By The Exponential Growth Of Information In Diverse Formats, Technological Advancements Have Revolutionized The Speed And Efficiency Of Information Dissemination. Libraries, As Custodians Of Knowledge, Have Been Compelled To Transition From Traditional Methods To Modern, Technology-Driven Operational Practices. This Article Explores The Evolution Of Library Services In The Digital Age, Emphasizing The Integration Of Cutting-Edge Technologies Such As Cloud Computing, Artificial Intelligence, And Digital Communication Systems.


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 Keywords

Internet Services, Information Technology, Cloud Computing, Digital Communication, Remote Access, Artificial Intelligence (AI), Big Data Analytics, Library Automation, Digital Repositories, Open Access.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: PhishNet: Machine Learning-Powered Detection of Malicious Websites

  Author Name(s): Suguna Syamala Gantla, Poojitha Kolaparthi, Jampana Sri Naga Sai Srija, Jampani Kousikee Krishna Valli, Syam Kumar Savaram

  Published Paper ID: - IJCRT2503037

  Register Paper ID - 278111

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503037 and DOI :

  Author Country : Indian Author, India, 531001 , Anakapalle, 531001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503037
Published Paper PDF: download.php?file=IJCRT2503037
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503037.pdf

  Your Paper Publication Details:

  Title: PHISHNET: MACHINE LEARNING-POWERED DETECTION OF MALICIOUS WEBSITES

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a301-a305

 Year: March 2025

 Downloads: 156

  E-ISSN Number: 2320-2882

 Abstract

Cyber risks have increased due to the exponential development in internet usage, especially through malicious URLs. Blacklisting is an example of a traditional security mechanism that is unable to keep up with changing threats. Through the analysis of many aspects, including lexical, host-based, and content-based characteristics, this study investigates a machine learning-based method for identifying malicious URLs. The study assesses various machine learning models to improve detection accuracy, such as support vector machines, decision trees, and deep learning approaches. When compared to traditional methods, the results show that machine learning techniques greatly increase the efficiency and accuracy of harmful URL identification.


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 Keywords

Malicious URLs, Cyber threats, Machine learning, Detection accuracy, Blacklisting, Lexical characteristics, Host-based attributes, Content-based features, Decision trees, Support vector machines (SVM), Deep learning techniques, Security measures.

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Synergism Of Antibiotics With Plant Extract-A Brief Review

  Author Name(s): Parth Gajanan Raut, Bhagyshri Fate, Tushar Prabhakar Petewar, Abhishek Diliprao sawale, Rajesh Ramesh Thakare

  Published Paper ID: - IJCRT2503036

  Register Paper ID - 278066

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503036 and DOI :

  Author Country : Indian Author, India, 445001 , Yavatmal, 445001 , | Research Area: Humanities All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503036
Published Paper PDF: download.php?file=IJCRT2503036
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503036.pdf

  Your Paper Publication Details:

  Title: SYNERGISM OF ANTIBIOTICS WITH PLANT EXTRACT-A BRIEF REVIEW

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Humanities All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a279-a300

 Year: March 2025

 Downloads: 138

  E-ISSN Number: 2320-2882

 Abstract

Antibiotic synergy is one of three possible responses that can occur when two or more antibiotics are used together to treat an infection. In a synergistic response, the antibiotics work collaboratively, leading to an overall effect that is significantly more potent than what each antibiotic could achieve individually. This enhanced effectiveness makes synergistic combinations particularly valuable in treating infections, especially in cases where bacteria exhibit resistance to one or more of the antibiotics. In contrast, there is the additive effect. When antibiotics have an additive response, their combined effectiveness is approximately equal to the sum of their individual effects. In this scenario, the antibiotics do not enhance each other's potency; instead, they simply contribute their effects together. The integration of plant extracts or pure natural compounds with conventional antibiotics offers a promising strategy for developing effective and affordable treatment options. This approach is particularly relevant in light of the growing challenge of antibiotic resistance. Several combination antibiotic therapies are already in clinical use, showcasing their potential to enhance therapeutic efficacy and broaden the spectrum of activity against resistant pathogens. This study reviews recent literature on these combinational therapies, highlighting their advantages, mechanisms of action, and clinical applications. By examining successful case studies and ongoing research, this review aims to shed light on the synergies between natural and conventional antibiotics. Furthermore, it seeks to inform and guide future investigations in this area, emphasizing the need for continued exploration of novel combinations that could lead to improved treatment outcomes for various infections. Ultimately, this research could contribute significantly to the fight against antibiotic resistance and the development of more effective therapeutic strategies.


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 Keywords

Synergy, Antibiotics, Additive response, Potency, Therapeutic efficacy, Plant extracts

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: A COMPARATIVE STUDY ON FINANCIAL ANALYSIS OF MARUTI SUZUKI AND MAHINDRA.

  Author Name(s): Seenivasan P, Infant Emiliya W

  Published Paper ID: - IJCRT2503035

  Register Paper ID - 278568

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503035 and DOI : http://doi.one/10.1729/Journal.43930

  Author Country : Indian Author, India, 641018 , Coimbatore, 641018 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503035
Published Paper PDF: download.php?file=IJCRT2503035
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503035.pdf

  Your Paper Publication Details:

  Title: A COMPARATIVE STUDY ON FINANCIAL ANALYSIS OF MARUTI SUZUKI AND MAHINDRA.

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.43930

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a271-a278

 Year: March 2025

 Downloads: 160

  E-ISSN Number: 2320-2882

 Abstract

The Indian automobile industry plays a vital role in economic growth, with Maruti Suzuki and Mahindra being dominant players. This study presents a comparative financial analysis, focusing on profitability, liquidity, and trend analysis to assess their financial performance. Using key financial ratios such as net profit margin, return on assets, inventory turnover, current ratio, and debt-equity ratio, the study evaluates the companies' earning capacity, short-term solvency, and financial stability. Trend analysis further examines their growth patterns and market adaptability over time. Additionally, the study incorporates automobile industry ratios and share performance to understand investor confidence and market positioning. The study incorporates automobile industry ratios and share performance to understand company postions , growth of company, and market positioning. This study is based on past financial data, and future performance may change due to market conditions and economic factors.


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 Keywords

Financial Analysis, Profitability, Liquidity, Trend Analysis, Automobile Industry Ratios, Share Performance, Market Growth, Maruti Suzuki, Mahindra

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Autonomous Pesticide Spraying Agricultural Drone

  Author Name(s): Rejumon R, Ajin Raju T, Rishikesh M H, Alwinmon P Babu, Adithya B Krishnan

  Published Paper ID: - IJCRT2503034

  Register Paper ID - 278575

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503034 and DOI :

  Author Country : Indian Author, India, 678596 , Palakkad, 678596 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503034
Published Paper PDF: download.php?file=IJCRT2503034
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503034.pdf

  Your Paper Publication Details:

  Title: AUTONOMOUS PESTICIDE SPRAYING AGRICULTURAL DRONE

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a258-a270

 Year: March 2025

 Downloads: 175

  E-ISSN Number: 2320-2882

 Abstract

This study deals with the rise of self-flying agricultural drones has transformed precision farming, making it more efficient and environmentally friendly. This study introduces a smart pesticide-spraying drone designed from scratch, blending artificial intelligence, GPS, IoT, and ArduPilot navigation to deliver chemicals exactly where they're needed. The drone handles everything on its own--flying, charting out farmland, and fine-tuning spray patterns to cut down on pesticide waste and keep people out of harm's way. It comes with an easy-to-use interface, so even folks with little tech know-how can run it without a hitch. The setup includes a Pixhawk PX4 2.4.8 flight controller, brushless motors, a LiPo battery, and a top-notch spraying system, all working together to tackle real farm challenges reliably. Field tests showed it sprays more accurately, slashes costs, and boosts crop health. This solution offers a practical, expandable way to bring automation into farming, paving the way for greener, more sustainable practices.


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 Keywords

Autonomous Drone, Precision Agriculture, Pesticide Spraying, IoT-Based Farming

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: "Assessing the Impact of Green Finance on Sustainable Development. A Comprehensive Analysis"

  Author Name(s): Arya Soman

  Published Paper ID: - IJCRT2503033

  Register Paper ID - 278511

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503033 and DOI : http://doi.one/10.1729/Journal.43942

  Author Country : Indian Author, India, 682020 , ERNAKULAM, 682020 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503033
Published Paper PDF: download.php?file=IJCRT2503033
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503033.pdf

  Your Paper Publication Details:

  Title: "ASSESSING THE IMPACT OF GREEN FINANCE ON SUSTAINABLE DEVELOPMENT. A COMPREHENSIVE ANALYSIS"

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.43942

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a247-a257

 Year: March 2025

 Downloads: 169

  E-ISSN Number: 2320-2882

 Abstract

Green finance and sustainable development are intricately linked, as green finance plays a significant role in advancing sustainable development goals. Green finance focuses on mobilizing financial resources towards environmentally sustainable projects and initiatives. It not only supports the transition to a low-carbon economy but also fosters innovation, economic growth, and job creation in green industries while enhancing the resilience of financial systems to environmental risks. Moreover, by aligning financial flows with sustainable principles, it contributes to mitigating climate change, protecting biodiversity, and promoting responsible natural resource management, thus fostering a more balanced relationship between economic development and environmental preservation. This research aims to investigate the impact of green finance initiatives on promoting sustainable development. It examines the effectiveness of various green finance mechanisms in driving environmentally friendly projects and fostering sustainable economic growth.


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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Green finance, Environment, Sustainable development, SDG.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Preserving the Past: A Study of Ancient Temples and Their Significance in Jammu and Kashmir

  Author Name(s): SATNAM SINGH

  Published Paper ID: - IJCRT2503032

  Register Paper ID - 278534

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503032 and DOI :

  Author Country : Indian Author, India, 177101 , Kangra , 177101 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503032
Published Paper PDF: download.php?file=IJCRT2503032
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503032.pdf

  Your Paper Publication Details:

  Title: PRESERVING THE PAST: A STUDY OF ANCIENT TEMPLES AND THEIR SIGNIFICANCE IN JAMMU AND KASHMIR

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a238-a246

 Year: March 2025

 Downloads: 162

  E-ISSN Number: 2320-2882

 Abstract

Jammu and Kashmir, often called the "Crown of India," is home to a rich cultural and historical legacy, reflected in its ancient temples. These temples are not only places of worship but also significant markers of the region's architectural, spiritual, and artistic evolution. With influences from Hinduism, Buddhism, and later Islamic traditions, the temples of Jammu and Kashmir represent a confluence of diverse cultural and religious histories. This study explores the historical significance, architectural styles, and cultural importance of key temples, including the Martand Sun Temple, Shankaracharya Temple, Raghunath Temple, Vaishno Devi Temple, and Amarnath Cave Temple. It examines how these structures have withstood time, conflicts, and environmental changes, yet continue to hold immense religious and cultural relevance. Furthermore, the study highlights the challenges faced in preserving these heritage sites due to political unrest, environmental degradation, and neglect. It underscores the need for conservation efforts to maintain these temples as symbols of the region's rich past. By analyzing their historical context and significance, this research aims to contribute to the discourse on cultural preservation and heritage management in Jammu and Kashmir.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Jammu and Kashmir, Cultural Heritage, Temples, Architectural Styles, Preservation, Religious Significance

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Reconfiguring Teacher Identity in the Digital Age: A Critical Review of Multi-Role Negotiation, Professional Challenges, and Emerging Opportunities in 21st-Century Education

  Author Name(s): Mr. Deiborme Lyngdoh, Prof. B.B. Kharbirymbai

  Published Paper ID: - IJCRT2503031

  Register Paper ID - 278561

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503031 and DOI : https://doi.org/10.56975/ijcrt.v13i3.278561

  Author Country : Indian Author, India. Phone number : 9612462024, 793006 , Shillong, 793006 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503031
Published Paper PDF: download.php?file=IJCRT2503031
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503031.pdf

  Your Paper Publication Details:

  Title: RECONFIGURING TEACHER IDENTITY IN THE DIGITAL AGE: A CRITICAL REVIEW OF MULTI-ROLE NEGOTIATION, PROFESSIONAL CHALLENGES, AND EMERGING OPPORTUNITIES IN 21ST-CENTURY EDUCATION

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i3.278561

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a224-a237

 Year: March 2025

 Downloads: 168

  E-ISSN Number: 2320-2882

 Abstract

This paper critically examines the reconfiguration of teacher identity in the digital age, exploring how digital transformation has redefined educators' roles from traditional knowledge transmitters to multifaceted professionals encompassing content creators, digital mentors, and facilitators of interactive learning. Drawing on a comprehensive review of literature, case studies, and empirical research, the paper investigates the negotiation of multi-role responsibilities, professional challenges such as digital divide, workload, and ethical concerns, as well as emerging opportunities afforded by artificial intelligence, gamification, digital networking, and entrepreneurial ventures in education. The analysis highlights the necessity for continuous professional development, robust policy support, and strategic institutional initiatives to ensure effective digital integration and teacher empowerment in the 21st century. Future research directions emphasize the need for empirical studies on digital teacher identity evolution and the impact of AI on pedagogical practices and teacher autonomy.


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 Keywords

Teacher Identity, Digital Transformation, Digital Education, Multi-Role Negotiation, AI in Education, Professional Development, Digital Pedagogy, Educational Technology, Digital Divide, Online Learning

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  Paper Title: Semantic and Generative AI Integration for Personalized Career Guidance

  Author Name(s): Siripalli Mounika, Rapeti Meghana, Gogulapati Gayathri, Kandergula Yeshwanth, Savaram Syamkumar

  Published Paper ID: - IJCRT2503030

  Register Paper ID - 278548

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503030 and DOI :

  Author Country : Indian Author, India, 530017 , VISAKHAPATNAM, 530017 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503030
Published Paper PDF: download.php?file=IJCRT2503030
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503030.pdf

  Your Paper Publication Details:

  Title: SEMANTIC AND GENERATIVE AI INTEGRATION FOR PERSONALIZED CAREER GUIDANCE

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a210-a223

 Year: March 2025

 Downloads: 160

  E-ISSN Number: 2320-2882

 Abstract

This project, titled "Semantic and Generative AI Integration for Personalized Career Guidance," focuses on developing an advanced AI-based virtual personal assistant chatbot tailored to deliver accurate, contextually relevant, and professional career advice. The integration of Llama3 via the Ollama API ensures robust generative capabilities, enabling seamless, conversational, and context-aware responses while maintaining conversational history for stateful interactions. The system employs theLM-L6-v2 Sentence Transformer to encode a pre-characterized dataset of career-related questions into high-dimensional embeddings. By leveraging cosine similarity, the chatbot efficiently calculates semantic similarity to identify and match the most contextually relevant question-answer pairs. This approach ensures precise and personalized guidance for users. Designed with scalability and adaptability in mind, the modular architecture facilitates the integration of additional datasets and NLP models to enhance system capabilities. The chatbot incorporates Natural Language Processing (NLP) and AI-driven conversational interfaces to address real-world challenges, offering personalized career guidance in a user-friendly and accessible manner. The user interface, implemented using Streamlit, provides an intuitive platform for smooth interactions. To enhance accessibility, the system supports voice-based queries through Speech Recognition technology and delivers verbal responses via Google Text-to-Speech (TTS) or pyttsx3, creating a natural and engaging user experience. This project demonstrates the practical application of semantic similarity matching and generative AI technologies, blending theLM-L6-v2 Sentence Transformer for semantic analysis with the Llama3 model for context-aware conversational responses. By integrating these technologies, the system provides users with actionable, coherent, and highly personalized career guidance through voice-based interactions.


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 Keywords

AI-based virtual assistant, career guidance chatbot, natural language processing, semantic matching, conversational AI, MiniLM-L6-v2, Llama3, Ollama API, Streamlit, real-time response, semantic similarity, chatbot interface, user guidance.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Does Satisfaction Have Impact on Loyalty at LUSH in Indonesia?

  Author Name(s): Cynthia Intan Kumala, Yolanda Soedibyo, Hananiel Gunawan

  Published Paper ID: - IJCRT2503029

  Register Paper ID - 278207

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2503029 and DOI :

  Author Country : Foreign Author, Indonesia, 60298 , Surabaya, 60298 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503029
Published Paper PDF: download.php?file=IJCRT2503029
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503029.pdf

  Your Paper Publication Details:

  Title: DOES SATISFACTION HAVE IMPACT ON LOYALTY AT LUSH IN INDONESIA?

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 3  | Year: March 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Foreign Author

 Pubished in Volume: 13

 Issue: 3

 Pages: a203-a209

 Year: March 2025

 Downloads: 161

  E-ISSN Number: 2320-2882

 Abstract

: Consumer Satisfaction is one of the important points when a company is established. By having a high level of satisfaction, the greater the consumer will be loyal to the company. Later, the consumer loyalty will become an important point to determine the life of the company. In the end, the company will look for many ways to create high consumer loyalty. This study uses the snowball technique, a sample of 100 Lush Consumer in Surabaya, Indonesia, were identified based on their attributes. The four hypotheses are based on the analysis, and each hypothesis is validated.


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Product Quality, Price, Corporate Image, Satisfaction and Loyalty

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