IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: EFFICACY OF MARMA CHIKITSA IN TREATING GRIDHRASI (SCIATICA): A CASE STUDY
Author Name(s): Dr.Arti SHARMA, Prof.Jitendra Kumar Sharma, Dr.Purushottam Das Sharma, Dr.Deepa
Published Paper ID: - IJCRT2503104
Register Paper ID - 278467
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503104 and DOI :
Author Country : Indian Author, India, 302012 , Jaipur, 302012 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503104 Published Paper PDF: download.php?file=IJCRT2503104 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503104.pdf
Title: EFFICACY OF MARMA CHIKITSA IN TREATING GRIDHRASI (SCIATICA): A CASE STUDY
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a876-a881
Year: March 2025
Downloads: 251
E-ISSN Number: 2320-2882
Ayurveda is an ancient health science focused on reducing human suffering and promoting overall wellness.Ayurveda's classification of 107 critical points in the body, known as Marma, as outlined by Acharya Sushruta. Marma is formed by the convergence of Mansa (muscle), Sira (vessels), Snayu (nerves, tendons and ligaments), Asthi (bone), and Sandhi (joints).Marma Chikitsa is a treatment that focuses on specific vital points to redirect Pranna (the body's vital force). Stimulating a Marma point can induce biochemical changes in the body, prompting the production of healing neurochemicals. Low back pain affects 65% to 85% of people during their lifetime, while sciatica is less common, affecting 2% to 5%. Acharya Charaka classifies Gridhrasi into two categories: Vataj and Vatakaphaja. Vataj Gridhrasi is characterized by pain originating in the buttock (Sphik) and extending to the lower back (Kati), back (Prushta), thigh (Uru), knee (Janu), calf (Jangha), and foot (Paada), along with stiffness (Stambha), pain (Ruka), pricking sensation (Toda), and twitching (Spandana). Vatakaphaja Gridhrasi includes symptoms such as anorexia (Aruchi), drowsiness (Tandra), and heaviness (Gaurava).Treatment of Gridhrasi involves manipulating the Marma points Kshipra Marma, Gulpha Marma ,Indravasti Marma ,Janu Marma, Ani Marma, Urvi Marma, Nitamb Marma ,Katiktarun Marma, Kukundar Marma. Each point is stimulated in sync with breathing, approximately 18 times per minute. Marma Chikitsa is administered every other day for a two-week period.
Licence: creative commons attribution 4.0
Ayurveda, Gridhrasi, Marma chikitsa, sciatica
Paper Title: REVIEW OF LITERATURE IN MENOPAUSE
Author Name(s): Dr. Buddhavarapu Susmitha, Dr. R. Vijaya Santha Kumari M.D. (Ay.), (BHU), PG Dip. [Yoga]
Published Paper ID: - IJCRT2503103
Register Paper ID - 278637
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503103 and DOI :
Author Country : Indian Author, India, 520010 , vijayawada, 520010 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503103 Published Paper PDF: download.php?file=IJCRT2503103 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503103.pdf
Title: REVIEW OF LITERATURE IN MENOPAUSE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a871-a875
Year: March 2025
Downloads: 200
E-ISSN Number: 2320-2882
Woman is the important person of the family, society, nation and the World. Each phase of women's life is beautiful and should be considered as gracious. Right from the moment that she entered the world, steps in Adolesence makes her capable to prepare to experience motherhood and finally the transition to menopause. The word "Menopause" comes from the Greek word Menos (Month) and Pausis (cessation). Menopause refers to cessation of menstruation with group of symptoms, at which the woman gradually changes from the reproductive life into cessation of reproductive life. Menopause is a natural phenomenon occurs at age of 45-55 years, and it is a transitional phase of adjustment between the active and inactive ovarian function. It is associated with a number of symptoms ranging from Physical, Psychological, Vasomotor and Urogenital symptoms. In Ayurveda, the context of Menopause is depicted as "JARA PAKWA AVASTHA" of body and Rajonivrutti. Menopausal symptoms are regarded as imbalance between the amsaamsa kalapana of dhatus which leading to kshaya which causes the diminishes the Agni which leads to imbalance in doshas like Vata, Pitta and Kapha, which occurs as a natural and gradual consequence of aging. Ayurveda, the science of life, advocates a holistic approach towards the management of menopausal syndrome by modification of Diet, lifestyle, utilizing various herbs, samsana therapy, Panchakarma therapy, Rasayana Therapy and Yoga.
Licence: creative commons attribution 4.0
Menopause, Rajonivrutti, Panchakarma Therapy, Rasayana Therapy.
Paper Title: A Green Cloud Computing Perspective: Cost- Efficient and Eco-Friendly Cloud Solution
Author Name(s): Shweta Sutar, Disha Bhamre, Akshada Zanjurne, Sanika Kadu, Punam Toke
Published Paper ID: - IJCRT2503102
Register Paper ID - 278503
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503102 and DOI :
Author Country : Indian Author, India, 411044 , Pune, 411044 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503102 Published Paper PDF: download.php?file=IJCRT2503102 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503102.pdf
Title: A GREEN CLOUD COMPUTING PERSPECTIVE: COST- EFFICIENT AND ECO-FRIENDLY CLOUD SOLUTION
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a866-a870
Year: March 2025
Downloads: 225
E-ISSN Number: 2320-2882
The rapid expansion of cloud computing has significantly increased energy consumption and carbon emissions, raising concerns about its environmental and economic impact. Green cloud computing emerges as a crucial solution, promoting cost-efficient and sustainable practices to minimize resource waste and optimize energy usage. This paper explores key strategies such as virtualization, dynamic resource allocation, AI-driven workload management, and renewable energy integration to enhance cloud infrastructure sustainability. Additionally, the study evaluates the role of energy-aware scheduling, efficient cooling systems, and regulatory policies in accelerating the adoption of eco-friendly cloud solutions. By analyzing real-world implementations and industry best practices, this research provides insights into balancing sustainability with performance, addressing economic implications, and overcoming challenges in green cloud adoption. The findings highlight that a strategic shift toward eco-friendly cloud computing can drive long-term cost savings while reducing the environmental footprint, ensuring a more resilient and sustainable digital future.
Licence: creative commons attribution 4.0
Green Cloud Computing, Energy Efficiency, Cost Optimization, AI-Driven Resource Management, Renewable Energy, Carbon Footprint Reduction
Paper Title: A STRATEGIC BLUEPRINT FOR INCLUSIVE AND SUSTAINABLE GROWTH IN RURAL MARKETS: AN INDIA-CENTRIC APPROACH
Author Name(s): Ritika Yadav
Published Paper ID: - IJCRT2503101
Register Paper ID - 278635
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503101 and DOI : http://doi.one/10.1729/Journal.43970
Author Country : Indian Author, India, 394210 , Surat, 394210 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503101 Published Paper PDF: download.php?file=IJCRT2503101 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503101.pdf
Title: A STRATEGIC BLUEPRINT FOR INCLUSIVE AND SUSTAINABLE GROWTH IN RURAL MARKETS: AN INDIA-CENTRIC APPROACH
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.43970
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a855-a865
Year: March 2025
Downloads: 232
E-ISSN Number: 2320-2882
The Bottom of Pyramid (BOP) Consumers in rural India constitute the largest but financially under-represented and underserved segment. The paper focuses on understanding the procedure of achieving sustainable development, in practice, and address the problems faced by the people at bottom of the pyramid. Economic sustainability is the new formula for rural development. The Vision of Viksit Bharat at 2047 hence can only be consummated with the inclusion of this segment. This approach has significant potential for all the stakeholders to achieve profitability and create a long-lasting social impact. The BOP populace in rural India has a varied and phenomenal blend of socio-cultural' demographic. A roadmap to attain sustainable rural development is needed to boost the economic well-being and the quality of life of this untapped market. This paper explores the characteristics and specificities of this market segment. It also examines the primordially important role of affordability, accessibility, awareness, and acceptability in designing a strategic roadmap for this purpose. Sustainable rural development is essential for achieving equitable and environmentally conscious growth.
Licence: creative commons attribution 4.0
Sustainable Rural Development, Roadmap Viksit Bharat, Bottom of Pyramid, Inclusive Growth
Paper Title: IMPORTANCE OF HOMOEOPATHY IN PLANTAR FASCIITIS
Author Name(s): Dr. Ashok Yadav, Dr. Virendra Chauhan, Dr. Rekha Sharma, Dr. Hemlata Kumawat, Dr. Nanadita Devatwal
Published Paper ID: - IJCRT2503100
Register Paper ID - 278465
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503100 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503100 Published Paper PDF: download.php?file=IJCRT2503100 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503100.pdf
Title: IMPORTANCE OF HOMOEOPATHY IN PLANTAR FASCIITIS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a847-a854
Year: March 2025
Downloads: 251
E-ISSN Number: 2320-2882
The most common cause of plantar heel pain is Plantar Fasciitis. It is mainly diagnosed clinically by the patient symptoms which typically appears with pain that worsens with the first few morning steps. It is a condition, which arises from the degenerative irritation of the plantar fascia origin at the medial calcaneal tuberosity of the heel and its surrounding perifascial structures.. While multifactorial in its origins, overuse stress is often the leading cause, following with having plantar calcaneal spur. The treatment for plantar heel pain varies due to the multiple etiologies and unknown pathogenesis of the disease. Therefore therapeutic efficacy of treatments varies, and beside the fact that the ailment is self-limiting, due to the intensity of the pain and disturbances in daily life, and high relapse rate medical assistance is sought.[1]. If risk factors are managed properly and several therapy methods are started earlier, symptoms will subside more quickly. Many previous studies have showed that Homoeopathic medicines provides long term solutions and treats the root cause of the disease , and this article is an attempt to embark the importance of different homoeopathic medicines for homoeopathic management of plantar Fasciitis .
Licence: creative commons attribution 4.0
Plantar fasciitis, plantar heel pain, Homeopathy
Paper Title: A Study on the Challenges and Prospects of Public Education System in Peren District of Nagaland
Author Name(s): Sazutlak Domta
Published Paper ID: - IJCRT2503099
Register Paper ID - 278429
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503099 and DOI :
Author Country : Indian Author, India, 797112 , DIMAPUR, 797112 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503099 Published Paper PDF: download.php?file=IJCRT2503099 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503099.pdf
Title: A STUDY ON THE CHALLENGES AND PROSPECTS OF PUBLIC EDUCATION SYSTEM IN PEREN DISTRICT OF NAGALAND
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a843-a846
Year: March 2025
Downloads: 216
E-ISSN Number: 2320-2882
This paper examines the current state of public education in Peren District, Nagaland. It focus on the challenges and prospects for improvement in the education system. Declared as a full-fledged revenue district in 2004, Peren has achieved significant progress in its educational infrastructure through centrally sponsored schemes such as Sarva Siksha Abhiyan (SSA) and Rastriya Madhyamik Siksha Abhiyan (RMSA). Despite all these achievements and increased enrolment, numerous issues such as teacher absenteeism, inefficiency of local education committees in carrying out their role and responsibilities, inadequate monitoring, and political interference has continue to hinder the effective functioning of the public education system in the district, especially in remote areas. This paper is based on secondary data gathered from government sources and previous studies done by researchers in the related field. The study highlights the significance of the public education system in the district, challenges faced by both the community and the concern authorities, and proposes strategic recommendations for improving the quality in management and execution of the programs; ranging from teacher recruitment and training, rationalizing teacher postings, strengthening local governance, and upgrading infrastructure. The findings also underscore the urgent need for comprehensive policy interventions in school education system so as to ensure sustainable educational development and impart quality education for the students in the district.
Licence: creative commons attribution 4.0
Peren District, public education, teacher absenteeism, educational infrastructure, local governance
Paper Title: OrganTracker: A Decentralized System For Organ Donation With Compatibility Check Using Machine learning
Author Name(s): Damini Mali, Divya Kudale, Suyash Marathe, Kirti Borhade
Published Paper ID: - IJCRT2503098
Register Paper ID - 278595
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503098 and DOI :
Author Country : Indian Author, India, 411033 , Pune, 411033 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503098 Published Paper PDF: download.php?file=IJCRT2503098 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503098.pdf
Title: ORGANTRACKER: A DECENTRALIZED SYSTEM FOR ORGAN DONATION WITH COMPATIBILITY CHECK USING MACHINE LEARNING
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a832-a842
Year: March 2025
Downloads: 236
E-ISSN Number: 2320-2882
Although organ transplantation is an important medical process, inefficiency in adapting donors and centralized data management often leads to delays and incorrect adjustments. Organ trackers are decentralized systems developed using blockchain technology and machine learning to improve transparency, safety and efficiency of the organ donation process. The system securely stores donor and receiver data in a blockchain network, ensuring immutability, accessibility and reliability. Random forest machine learning models assess compatibility based on multiple donor factors. and as well as health status, it is searched as recipient ID, age, blood type, organ type, HLA typing, BMI, infection status, emergency level, waiting time, geographic location, and health. This approach minimizes human distortion, optimizes organ allocation, and reduces implantation speed. Additionally, organ trackers actually track organ availability and promote seamless communication between hospitals, donors and recipients. Our experimental findings demonstrate the effectiveness of the system in improving contract contracts simultaneously with data integrity and security guarantees. This study uncovers the potential of a decentralized, AI-driven solution in the global revolution in organ donation systems.
Licence: creative commons attribution 4.0
Organ Donation, Decentralized System, Blockchain Technology, Machine Learning, Random Forest Algorithm, Organ Transplant, Matching Donor-Recipient Compatibility.
Paper Title: Machine repair system on two units with imperfect coverage, unreliable servers and common cause failure
Author Name(s): Devendra Kumar Gupta, Dr.Rajiv Phillip
Published Paper ID: - IJCRT2503097
Register Paper ID - 278523
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503097 and DOI :
Author Country : Indian Author, India, 282003 , Agra, 282003 , | Research Area: Applied Mathematics Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503097 Published Paper PDF: download.php?file=IJCRT2503097 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503097.pdf
Title: MACHINE REPAIR SYSTEM ON TWO UNITS WITH IMPERFECT COVERAGE, UNRELIABLE SERVERS AND COMMON CAUSE FAILURE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Applied Mathematics
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a819-a831
Year: March 2025
Downloads: 232
E-ISSN Number: 2320-2882
In many ongoing repairable frameworks, when a unit fizzles, it could be quickly recognized, found and supplanted with coverage factor likelihood by a backup on the off chance that one is accessible. When developing reliability models for repairable systems, some of the most important considerations that should be taken into account include the availability of standbys, the coverage factor, and common cause failure. Coverage factor is used to study measures of the reliability of a backup system, which is a combination of primary and backup equipment. Provisioning has been made for the proper functioning of the framework. In case the main unit's reserve units are down, the reserve units will take over the base units, and in case the backup units fall, the frame will go into bombardment completely. The frustrations and remedies of each unit follow general circulation and are notable individually. Under the conditions of inadequate coverage and common cause failure, the entire system has been analyzed. To determine the probabilities of state transients, a Markov model has been created. Using Laplace transformation, various reliability metrics like availability and MTTF have been evaluated. A few graphical outlines have been taken for better comprehension of the model.
Licence: creative commons attribution 4.0
Reliability, Availability, Common cause failure, MTTF, Laplace transforms
Paper Title: Chieftainship in Transition: The Kuki Tribes' Struggle for Tradition and Modernity in Northeast India
Author Name(s): Dr Onkholun Haokip
Published Paper ID: - IJCRT2503096
Register Paper ID - 278586
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503096 and DOI :
Author Country : Indian Author, India, 795129 , Kangpokpi, 795129 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503096 Published Paper PDF: download.php?file=IJCRT2503096 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503096.pdf
Title: CHIEFTAINSHIP IN TRANSITION: THE KUKI TRIBES' STRUGGLE FOR TRADITION AND MODERNITY IN NORTHEAST INDIA
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a808-a818
Year: March 2025
Downloads: 413
E-ISSN Number: 2320-2882
The Kuki chieftainship and landholding systems in Northeast India have long served as pillars of governance, social organization, and cultural identity. Rooted in patriarchal and customary traditions, these systems vest land ownership in the chief, with village communities functioning under their authority. However, modernization, urbanization, and policy reforms, particularly the Manipur Land Revenue and Land Reforms Act (1960), have challenged their relevance and sustainability. This study, "Chieftainship in Transition: The Kuki Tribes' Struggle for Tradition and Modernity in Northeast India," explores the evolving dynamics of Kuki tribal governance and land tenure in the face of contemporary socio-political transformations. Using a mixed-methods approach, including interviews, surveys, and case studies, this research investigates key issues such as the conflict between traditional authority and democratic governance, the socio-economic impact of the absence of formal land titles, and the resistance to state-led reforms affecting tribal land ownership. Findings indicate that while chieftainship continues to provide social cohesion and dispute resolution, challenges related to accountability, transparency, and economic adaptability persist. The study advocates for a dual-governance model, integrating traditional leadership with modern administrative frameworks. Policy recommendations include redefining the chief's role in land distribution, legal recognition of customary land rights, and community-led reforms to enhance governance structures. By balancing tradition with modernization, the Kuki chieftainship can evolve into a more inclusive and sustainable institution, ensuring both cultural preservation and socio-economic progress.
Licence: creative commons attribution 4.0
Kuki Chieftainship, Land Tenure, Traditional Governance, Policy Reforms, Socio-Economic Transition.
Paper Title: A STUDY ON BRAND PERCEPTION TOWARDS SOCIAL MEDIA STRATEGIES FOR ONLINE SHOPPING
Author Name(s): KarthiKeyan S, Dr. Vini Infanta
Published Paper ID: - IJCRT2503095
Register Paper ID - 278572
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2503095 and DOI : http://doi.one/10.1729/Journal.43992
Author Country : Indian Author, India, 641602 , Tirupur, 641602 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2503095 Published Paper PDF: download.php?file=IJCRT2503095 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2503095.pdf
Title: A STUDY ON BRAND PERCEPTION TOWARDS SOCIAL MEDIA STRATEGIES FOR ONLINE SHOPPING
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.43992
Pubished in Volume: 13 | Issue: 3 | Year: March 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 13
Issue: 3
Pages: a799-a807
Year: March 2025
Downloads: 245
E-ISSN Number: 2320-2882
In the fast-paced digital era, online shopping has emerged as a convenient alternative to traditional retail, significantly transforming consumer purchasing behavior. This study explores brand perception towards social media strategies for online shopping, focusing on consumer attitudes, influencing factors, and challenges faced in the digital marketplace. With the widespread availability of internet access in both urban and rural areas, businesses are leveraging social media platforms to market their products effectively. With increasing internet access, businesses leverage social media for marketing. Conducted in Tamil Nadu using descriptive research design, data was collected through questionnaires and secondary sources. Percentage analysis, chi-square tests were used for analysis. The study highlights the growing impact of social media on consumer purchasing decisions, emphasizing its role in shaping brand perception. As online shopping becomes more prevalent, businesses must adapt their strategies to address consumer concerns such as trust, security, and timely delivery. Strengthening digital engagement and improving service reliability can enhance customer satisfaction and loyalty in the competitive online market.
Licence: creative commons attribution 4.0
Brand perception, social media strategies, online shopping, consumer behavior, digital engagement, customer satisfaction, e-commerce, purchasing decisions.

