Volume 11 | Issue 2 |

 Abstract

India is the second biggest country in the world based on population and most important part of the population are depends on agricultural activities. Nowadays there is an improving trend is seen towards organic products. Organic products is not a alternate concept in India. We are all leading a hectic life these days. Due to the scarcity of our time , changes within the lifestyle, tastes and preferences in food habits, there has been an preference towards conservative food products which are readily available in the supermarkets such as vegetables, fruits, dairy products, meat products and so on. Initially, People were not anxious about the safety and quality of conservative or inorganic food products and the implications these conventional food products will have on their health. The present study is focused on impulsive buying behaviour of customers in organic products at tirunelveli city and it has been carried out with the sample size of 50 respondents who are familiar with Organic Products. The data collected were analysed using descriptive statistics. Organically produced food has greater nutritional properties that would likely result in higher levels of public health, were organic products to be consumed in the same quantities in which conventionally grown products is now consumed.

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 Keywords

Keywords: Consumer Behaviour, Research Design, Analysis and Conclusion.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Antibacterial activity, Plant extract, Cardiospermum helicacabum and Pathogens.

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Creative Commons Attribution 4.0 and The Open Definition

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Jhumpa Lahiri, the celebrated diasporic writer, is known for the exploration of Indian-American realities through her fictional works. Like Other writers of her class, she tries successfully to bring to light the pains and sufferings of Indian-American immigrants. They can neither forget their roots nor can assimilate fully with the society and culture of adopted land. Tracing the 'Third-Space' is very interesting while reading Jhumpa Lahiri as it is the pivotal point of focus in her writings. She excels in picturizing a new model of American identity, though being always tagged as a diasporic writer. Creativity is taken to a new height by a significant enrichment of narrative by Jhumpa Lahiri. She employs socio-cultural and familial past as recurring themes. Here is an attempt to explore immigrant experiences in Lahiri's latest novel The Lowland, which got shortlisted for Man Booker Prize 2013. It emphasizes the significance of time and attitude of generations in the process to get themselves assimilated. For the first generation, strong feelings about the country of their origin are inevitable. From the second generation onward, ties with the homeland get gradually replaced by those of the adopted country. Cultural differences start melting as new generations realize that they belong to America's-global culture. The capacity of American socio-cultural milieu to absorb the 'other' resulted in the emergence of global space. The influence of home culture tortures the immigrants but they turn Americanized as they struggle with their minds. Jhumpa Lahiri delves deep into the souls of indelible characters struggling with displacement, guilt and fear as they try to find a balance between the solace and suffocation of tradition and terror along with the excitement of future into the new set up. But the heart of the matter is that they remain psychologically disturbed as they are made to realise that after all they are 'foreign' in that society. Thus there search for a comfortable zone goes unabated.

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Not Applicable

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Dairying, Mymul, DCSs.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

NIL

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Creative Commons Attribution 4.0 and The Open Definition

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Not Applicable

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Creative Commons Attribution 4.0 and The Open Definition

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Samuel Langhorne Clemens (Mark Twain) is an American author of such classics as The Adventures of Tom Sawyer, The Adventures of Huckleberry Finn, The Innocents Abroad and so on. Although the great American novelist is remembered for his humorous and satirical aspects yet he is the most original and a remarkable writer in every manner. He was a moralist at heart. He was great writer of great thoughts. He all the time used to insist that his task was not creating buffoonery but instructing the people. For this purpose he chose burlesque, feeling that the public is to be coaxed and tickled into understanding. The present article peeps into the greatness of the this American literary legend by lightly touching upon all the literary techniques that he employed to put the American novel on the highest pedestal

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

: Intersubjectivity, Phenomenology, Subjectivity, Cartesian dualism, essence of man, conscious-being, mind and body.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Relational Database, Big Data, NoSQL, MongoDB, Couchdb, HBase, Cassandra.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Karnaatak mein Praivet aur Sarakaare Madhymik Vidyaalay ke shishakon kee Shishan Dakshata par ek Tulanatmak Adhyayan

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Creative Commons Attribution 4.0 and The Open Definition

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Karnaatak mein Praivet aur Sarakaare Madhymik Vidyaalay ke shishakon kee Shishan Dakshata par ek Tulanatmak Adhyayan

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Nowadays, online shopping is a fast growing phenomenon. Growing numbers of consumers shop online to purchase goods and services, gather product information or even browse for enjoyment. Online shopping environments are therefore playing an increasing role in the overall relationship between marketers and their consumers. That is, consumer-purchases are mainly based on the cyberspace appearance such as pictures, images, quality information, and video clips of the product, not on the actual experience. As the Internet has now become a truly global phenomenon, the number of Internet users worldwide is expected to reach 1.8 billion by 2010 survey. Thus, the impact of these online shopping environments on consumer response necessitates a critical understanding for marketing planning.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Online shopping, Customer Satisfaction,Marketing

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Creative Commons Attribution 4.0 and The Open Definition