Volume 13 | Issue 12 |

 Abstract

Abstract: Print advertising encompasses printed advertisements in newspapers, magazines, brochures, and on other printed surfaces, such as posters and outdoor boards. Flexibility in terms of rereading, reading out of order or moving through a publication at one's own pace is ensured in the print media unlike in the others. Since the printed message is less fleeting than broadcast and more concrete, people assimilate more with print. Print advertisements are richer in terms of details of the product/service, have an extravagant imagery and a longer message life. According to Kaptan and Acharya (2000), English newspapers attract forty eight percent of total advertising, earning rupees one thousand and fifty only from advertising alone in 1990 (ORG review, 1991). Operations research review reported that one third of all advertising in the English newspaper segment is for branded consumer goods. News dailies account for eighty seven percent of all advertising as against nearly thirteen percent by Hindi dailies. This in a way proves that news papers carry more prominence as an advertising medium. In this study have three objectives these are to find out the characteristics of the discourse of advertising, To identify key aspects that a consumer is drawn to by an advertisement and To understand the discourse of advertising prompts the desire to buy. in this attempt have been analyze how language play vital role on advertisements and print media.

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Keywords: Language, Advertisement, Fast Moving Consumer Goods

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Maternity benefits are the support provided to women during pregnancy and after childbirth to help them care for their children. Recent studies in India show that the country is matching international standards set by global agreements. This paper provides a clear overview of maternity benefits in India, outlining the recommendations outlined in international rules. It also brings together all the recent research related to this topic in India and compares it with other countries. The paper includes real data and expert advice, plus some personal views. Its goal is to help people in the country understand the laws and benefits connected to maternity easily and straightforwardly.

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maternity, benefits, amendment, leave.

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AI has been and still is used in many allergic reactions and studies, mainly to characterize disease endotypes and phenotypes and create models to forecast future disease outcomes. But the majority of implementations have relied on comparatively basic data from a single source, like surveys. Furthermore, reporting and methodological approaches are deficient. This review offers a useful, practical manual for carrying out AI-based research in allergies reactions. It includes an overview of common pitfalls and solutions, a blueprint for organizing analysis pipelines (from variable selection to result interpretation), and an introduction to fundamental AI concepts and techniques.AI has the potential to improve allergy surveillance by integrating environmental and population-level data, power digital twins, and facilitate augmented reality training.AI has been applied to the management, diagnosis, treatment, and prediction of allergic diseases in recent years. People's mental health and quality of life can be severely impacted by allergic diseases, which are a type of chronic non-communicable disease that can affect many different systems and organs. This paper examines the use of AI in asthma, atopic dermatitis, food allergies, allergic rhinitis, and urticaria from the standpoints of disease prediction, diagnosis, treatment, and management.

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Gabriel Okara's The Voice (1964) written as a parable and a quest narrative, explores the political and social resonances of an individual's search for the spiritual self. "The Voice" sets in an African society that presents the postcolonial structure of Nigerian Society. The novel promotes and celebrates the African culture, post imperialism, theme of hypocrisy, theme of moral decadence and materialism, theme of fear. The study of" The Voice" not only celebrates African heritage but also urges readers to recognize and reclaim their cultural roots, making it a timeless reflection on identity and tradition.

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Key words: - post-imperialism, cultural identity, hypocrisy, moral decadence, and fear, African culture, upholding moral values, embrace cultural wisdom.

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The rapid rise of online food delivery (OFD) services has brought a significant amount of change in the younger generation, i.e., Generation Z's digital consumption pattern. The paper looks into how app perception and value perception can affect Gen Z users' satisfaction towards food delivery apps in Chennai City. Quantitative cross-sectional research design was used to collect empirical data from 173 usable respondents by means of a self-administered questionnaire and analyzed through SPSS and SmartPLS (PLS-SEM). Descriptive statistics indicate moderate levels of usage, heavy reliance on Swiggy and Zomato, and predominant motives in terms of time saving and convenience. The measurement model showed good reliability and validity, and the structural model showed that app perception and value perception have positive roles in satisfaction, supported by an indirect effect of value perception. The predictive strength of the model was high, explaining 68.8% variance in satisfaction. Examination of the interaction effects indicates that Gen Z satisfaction is more strongly influenced by technological experience and perceived value than by demographic differences. The findings provide practical insights for food delivery platforms in terms of improving user experiences, perceived value, and customized service offerings. Limitations, implications, and future research are presented.

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Generation Z, food delivery apps, user satisfaction, app perception, value perception, digital consumption behaviour.

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This paper tries to examine the behavior of the student in Private and Government Universities based on various aspects. First and the foremost is that the teacher and the student's relationship in Government and Private Universities. Secondly investment in education was made by the students to their Teacher as that of Gurudakshana for receiving Holistic growth which is observed in Government whereas in private Universities there is a need for more investment it goes beyond the needs. There is a vast difference in the class room environment and with that of text materials used in both government and private Universities. The students are more exposed to competitive Examinations in Government Universities whereas the students have very less exposure for competitive Examination. Pressure and strict rules and regulations for both student and the faculty are more in Private Universities rather than the Government Universities. Based on these variables the objective of the study is that. To study the intense of Education in Private and Government Universities. To analyze the repo of Teacher and the Student in Private and Government Universities. Methodology of the study is about the Government and Private Universities in Chennai. The total number of samples collected from both Government and Private Universities through Google form shared with the help of faculties in both Government and Private Universities. Total number of samples collected from both Government and Private Universities is three hundred out of which one hundred and fifty from each University. The data explore that there are much of pros and cons in both the Universities based on intense of education and also with that of repo of teacher and student.

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BEHAVIOUR ECONOMICS AND EDUCATION AT GOVERNMENT AND PRIVATE UNIVERSITIES IN CHENNAI

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The global resurgence of Ayurveda has placed the safety and efficacy of Herbo-Mineral Formulations (HMFs) under the rigorous lens of modern scientific scrutiny. While modern pharmacology relies on Pharmacokinetics (PK)--encompassing Absorption, Distribution, Metabolism, and Excretion (ADME)--to determine drug safety, Ayurveda operates through the physiological principles of Agni (digestive fire) and Paka (metabolic transformation). This article explores the critical intersection of Bioavailability and Biotransformation through the lens of Agadtantra, the Ayurvedic branch of toxicology. Agadtantra extends beyond the study of poisons (Visha); it masters the art of transforming toxic substances into potent therapeutics (Amrita) through rigorous processing techniques known as Shodhana (purification) and Marana (incineration). This paper elucidates how these ancient Samskaras serve as "pre-biotransformation" steps, altering the physicochemical profile of drugs to enhance bioavailability while mitigating toxicity. By drawing parallels between Bhutagni Paka (elemental metabolism) and hepatic biotransformation (Cytochrome P450 systems), we demonstrate that Ayurvedic drug safety is an engineered result of precise pharmaceutical processing. This comprehensive review aims to bridge the gap between traditional safety protocols and modern pharmacokinetic parameters, establishing a scientific basis for the safe use of Schedule E-1 drugs.

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Bioavailability, Biotransformation, Agadtantra, Shodhana, Drug Safety, Agni, Visha, Pharmacokinetics, Cytochrome P450.

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Nowadays,?????????? as people become increasingly conscious of their digital well-being, they want to find more intelligent methods of tracking and comprehending their moods. Of course, keeping a diary can be helpful for personal expression, but if we are honest, it hardly helps you to make sense of your emotions over a longer period of time. Unless, of course, you want to go through old entries and guess the patterns. This is the place where the Smart Diary and Mood Management System comes to rescue. It is an interactive web tool. You write down what has happened in your day, and it evaluates your emotional tone while you are writing. Afterwards, it presents your mood changes via user-friendly, animated graphs. The system goes through your texts, determines the emotions, and then, it represents the mood patterns in graphical form--so that you can literally understand what is happening in your mind. At the end of a week or a month, it provides you with a PDF report that summarizes everything. You get an overview of your habits and mood changes, and it becomes crystal clear how you have been. Smart Diary with its simple interface, reliable data privacy, and genuine analytical tools is just a way of making it more convenient for people to engage in mindfulness practice and be in touch with their feelings. This research paper is about the system's architecture, operating principles, and significance to individuals who use it for self-reflection in the digital era.

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Smart Diary, Mood Analysis, Emotion Tracking, Sentiment Analysis, Self-Reflection, Mental Well-being, PDF Summary Reports, Web-Based ??????????System

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Universal Asynchronous Receiver Transmitter (UART) is one of the most widely used serial communication protocols for reliable, low-cost, and low-pin-count data transfer. Unlike parallel communication, UART transmits data serially, reducing design complexity and improving overall efficiency. In this project, a UART module is implemented on the Tang Nano FPGA platform. The design includes the essential components of UART--baud rate generator, transmitter, and receiver. Data transmitted from the FPGA is received and monitored using the PuTTY serial terminal. The implementation demonstrates accurate serial communication, stable baud rate operation, and successful real-time data transfer between the FPGA and a PC. This work highlights the flexibility and capability of FPGA-based SoC development for embedded communication applications.

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UART, FPGA, Tang Nano 9K, Verilog HDL, PuTTY serial Terminal, Serial Communication, Gowin IDE, Baud Rate Generator

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Artificial intelligence (AI) is reshaping educational practices, policy, and reform worldwide by enabling personalized learning, automating assessment and administrative tasks, enhancing curriculum design, and expanding access. While AI offers substantial opportunities, improved learning outcomes, scalable tutoring, and productivity gains, its deployment also raises pressing ethical, legal, and equity concerns including bias, privacy, academic integrity, and uneven access. This paper synthesizes recent empirical and policy literature (2019-2025), evaluates major AI applications in K-12 and higher education, analyzes systemic barriers to adoption, and proposes a framework of evidence-based reforms for responsible, equitable AI integration in education. Key recommendations include: (1) centering human teachers through augmented intelligence approaches; (2) establishing national and institutional AI-in-education governance (policy, standards, procurement); (3) designing assessments and curricula that emphasize higher-order skills alongside AI literacy; (4) protecting learner data and promoting transparency and explainability; and (5) investing in infrastructure and workforce development to reduce inequities. The paper closes with a research agenda and practical steps for policymakers, institutions, and educators to harness AI's potential while managing risks.

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Artificial intelligence, education reform, personalized learning, large language models, policy, ethics, assessment, digital equity.

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