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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

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  Paper Title: HERBAL HAIR OIL

  Author Name(s): Vikrant maurya, Vijay prajapati, Vishal yadav, Anshika bharti

  Published Paper ID: - IJCRT2412187

  Register Paper ID - 273635

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412187 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412187
Published Paper PDF: download.php?file=IJCRT2412187
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412187.pdf

  Your Paper Publication Details:

  Title: HERBAL HAIR OIL

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b763-b775

 Year: December 2024

 Downloads: 195

  E-ISSN Number: 2320-2882

 Abstract

Hair is one of the beauty of human life. Herbal hair oil is a natural product that helps in growth, health, smooth, shiny etc of hair. A lot of Herbal is being used for the care of hair such as almond, coconut, amla, onion, hibiscus, jasmine, aloe vera etc. herbal hair oil as nowadays tribal hair oil that is being used a natural product. Therefore, we are broadcast through this review paper that has very little physical effect compared to chemical products. Herbal hair oil, which we can use in Ayurvedic methods or with home remedies we can make our life useful. Herbal products are not only useful for hair but also for more space, such as herbal medicine. Hair is very essential for our life, because it helps in not only beauty but also in body maintaining


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Hair is one of the beauty of human life. Herbal hair oil is a natural product that helps in growth, health, smooth, shiny etc of hair. A lot of Herbal is being used for the care of hair such as almond, coconut, amla, onion, hibiscus, jasmine, aloe vera etc. herbal hair oil as nowadays tribal hair oil that is being used a natural product. Therefore, we are broadcast through this review paper that has very little physical effect compared to chemical products. Herbal hair oil, which we can use in A

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  Paper Title: SATISFACTION LEVEL OF THE TRIBAL PEOPLE ABOUT VARIOUS SERVICES OFFERED BY SELECTED BANKS: A STUDY IN ERODE DISTRICT OF TAMILNADU

  Author Name(s): Dr. E. P. Sengottuvel, S. Ajithkumar

  Published Paper ID: - IJCRT2412186

  Register Paper ID - 273619

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412186 and DOI :

  Author Country : Indian Author, India, 641655 , Avinashi, 641655 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412186
Published Paper PDF: download.php?file=IJCRT2412186
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412186.pdf

  Your Paper Publication Details:

  Title: SATISFACTION LEVEL OF THE TRIBAL PEOPLE ABOUT VARIOUS SERVICES OFFERED BY SELECTED BANKS: A STUDY IN ERODE DISTRICT OF TAMILNADU

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b759-b762

 Year: December 2024

 Downloads: 188

  E-ISSN Number: 2320-2882

 Abstract

The essential idea behind financial inclusion is that each citizen should open a minimum of one account with any bank and that many low-income and underprivileged groups should be able to access banking services at rational costs to the vast sections. The great bulk of the nation's financial excluders are tribal people. Tribal communities predominantly benefit from this kind of access since it offers those chances to build savings, make investments, deposit, loan, bank overdraft facilities, and awareness. To investigate the banks' offerings for financial inclusion and their knowledge of the government policy's selection of a sample of tribal village residents. The confidence on non-banking channels for money remittance is declining as an outcome of financial inclusion. The objective of this paper is to examine the Satisfaction Level of the Tribal People about the various services offered by Selected Banks: A Study in Erode District of Tamil Nadu. On the basis of the Findings of the study, various suggestions are being offered to increase the Satisfaction Level of the Banks.


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Banking Services, Financial products, Financial Inclusion

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  Paper Title: Health benefits of basil and antioxidant properties of basil(ocimum basilicum)

  Author Name(s): Sanket Rajendra Bavche, Maya Jagan Dane, Prof.gayatri dusane, Dr.rajendra m.kawade, Sanket dipak thore

  Published Paper ID: - IJCRT2412185

  Register Paper ID - 273545

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412185 and DOI :

  Author Country : Indian Author, India, 423701 , Vaijapur, 423701 , | Research Area: Pharmacy All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412185
Published Paper PDF: download.php?file=IJCRT2412185
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412185.pdf

  Your Paper Publication Details:

  Title: HEALTH BENEFITS OF BASIL AND ANTIOXIDANT PROPERTIES OF BASIL(OCIMUM BASILICUM)

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Pharmacy All

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b748-b758

 Year: December 2024

 Downloads: 208

  E-ISSN Number: 2320-2882

 Abstract

One of the most significant crops is basil (Ocimum basilicum), which also contains polyphenols, phenolics, flavonoids, and phenolic acids in addition to essential oils. This annual plant is native to tropical areas and is a member of the mint family. In addition to its many medicinal uses, basil leaves are frequently added to rice, pork, stews, and soups. It has historically been used to treat renal issues, earaches, irregular menstruation, arthritis, anorexia, colds, malaria, and as a hemotypic during childbirth. It has been demonstrated that basil helps fight off bacterial, fungal, viral, and other infections. Asthma, bronchitis, influenza, fevers, coughing, and diarrhea have all been treated using basil leaves. Basil seed gum is another name for basil seed mucilage. Mucilage from basil seeds is a hydrocolloid that thickens, stabilizes, replaces fat, texurizes, is surface-active, and emulsifies. The most significant pharmacological applications of basil include its anti-cancer, anti-microbial, anti-inflammatory, immunomodulatory, anti-stress, anti-diabetic, anti-pyretic, anti-arthritic, and anti-oxidant properties, as well as its use as a preventative measure and in the treatment of cardiovascular disease. Sweet basil, often known as Genovese basil, is a common culinary spice used in Mediterranean and Italian cuisine. Iron, calcium, vitamin K, vitamin A, and vitamin C are among the minerals and vitamins it contains. Many food and beverage sectors use the aromatic sweet basil leaf directly as a flavoring ingredient. It is also widely used in the cosmetics, fragrance, and pharmaceutical industries.


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Basil; health benefits, chemical composition, antioxidant property

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  Paper Title: Early Detection of Cataract, Diabetic Retinopathy, and Glaucoma using Deep Learning

  Author Name(s): Harendra Yadav, Shweta Mallick

  Published Paper ID: - IJCRT2412184

  Register Paper ID - 273643

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412184 and DOI :

  Author Country : Indian Author, India, 121003 , Faridabad, 121003 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412184
Published Paper PDF: download.php?file=IJCRT2412184
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412184.pdf

  Your Paper Publication Details:

  Title: EARLY DETECTION OF CATARACT, DIABETIC RETINOPATHY, AND GLAUCOMA USING DEEP LEARNING

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b736-b747

 Year: December 2024

 Downloads: 177

  E-ISSN Number: 2320-2882

 Abstract

The increasing prevalence of retinal diseases such as Cataract, Diabetic Retinopathy, and Glaucoma necessitates accurate and efficient diagnostic tools for early detection and treatment. This study employs a deep learning-based approach using EfficientNet-B3 for multi-class classification of retinal images. Leveraging a diverse dataset comprising approximately 1,000 images per class, the model achieves an overall accuracy of 96%. Performance metrics such as precision, recall, and F1-score demonstrate robust classification capabilities, with Diabetic Retinopathy achieving perfect classification metrics. While minor misclassifications are observed in Glaucoma and Cataract classes, the model shows significant promise in assisting medical professionals with automated diagnostics. Future improvements include addressing misclassification challenges, expanding dataset diversity, and integrating the model into clinical workflows for real-time detection and decision support. This approach highlights the potential of deep learning models in enhancing ophthalmic care and preventing vision impairment worldwide


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 Keywords

Cataract, Diabetic Retinopathy, Glaucoma, Medical Imagining, Artificial Intelligence, Convolutional Neural Network

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  Paper Title: User Satisfaction of Library Services with reference to Central Library, L.N.M.U. Darbhanga

  Author Name(s): Gopal Krishna Jha

  Published Paper ID: - IJCRT2412183

  Register Paper ID - 273611

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412183 and DOI :

  Author Country : Indian Author, India, 842001 , Muzaffarpur, 842001 , | Research Area: Arts1 All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412183
Published Paper PDF: download.php?file=IJCRT2412183
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412183.pdf

  Your Paper Publication Details:

  Title: USER SATISFACTION OF LIBRARY SERVICES WITH REFERENCE TO CENTRAL LIBRARY, L.N.M.U. DARBHANGA

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Arts1 All

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b727-b735

 Year: December 2024

 Downloads: 164

  E-ISSN Number: 2320-2882

 Abstract

The present study aims to assess the Library services with user satisfaction in central library of L.N.M.U. Darbhanga. The investigator has distributed 100 questionnaires to the users, like teachers, research scholars and students. The findings of the study shows that, 85 (85 %) respondents visited university library for reading and thinking purposes. 61% visited read new journals and magazines.


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Library services, User satisfaction, University.

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  Paper Title: Neural network prediction of genome wide transcriptome signatures in Adenocarcinoma

  Author Name(s): Sudheer Menon

  Published Paper ID: - IJCRT2412182

  Register Paper ID - 273555

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412182 and DOI :

  Author Country : Indian Author, India, 678593 , palakkad, 678593 , | Research Area: Life Sciences All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412182
Published Paper PDF: download.php?file=IJCRT2412182
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412182.pdf

  Your Paper Publication Details:

  Title: NEURAL NETWORK PREDICTION OF GENOME WIDE TRANSCRIPTOME SIGNATURES IN ADENOCARCINOMA

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Life Sciences All

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b716-b726

 Year: December 2024

 Downloads: 174

  E-ISSN Number: 2320-2882

 Abstract

The microarray method is used to investigate the transcriptomic formation of a tumor and the transcriptome does not tell biology because of transcription and translational post-modifications, alternative splicing, and the effects of pathological conditions. Due to this reason fusing more than one source of genome-wide data like, transcriptome, proteome, epigenome, and genome become important. A diagnostic approach includes information about the transcriptional status of all genes across multiple tissue types in cancer diagnosis. It is identified that two p53-regulated long non-coding RNAs (lncRNAs) are required for the effective binding of p53 with some of its target genes. There are 18 high-confidence lncRNAs that are transcriptional targets and they are all identified with the help of p53 ChIP-sequence analysis. It is also demonstrated that expression of p53-lncRNAs is lower in colorectal cancer samples having a tumor suppressor with very high diagnostic power. Multi-omics sequence is becoming the clinical routine and transformation of precision oncology and it is also low-cost. Transparent and interpretable computational methods have been proposed which are called integral genomic signature analysis. With the help of a genomic dataset of chemical disruption, a battery of integral genomic signature analysis (iGenSig) models for the prediction of cancer drug response was developed. iGenSig gives a computational framework for the facilitation to adapt cancer therapy based upon multi-omics data. Understanding cancer requires the discovery of cancer driver mutations that confer a proliferative advantage; however, due to the difficulty of modeling the somatic mutation rates seen across tumor genomes, searches have frequently been restricted to protein-coding sequences and particular noncoding elements (for example, promoters).


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Microarray, iGenSig, lncRNAs, Kernel Approach, p53 genes, LS-SVM, SVM, Tumor

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  Paper Title: Drone Technology Attack And Surveillance

  Author Name(s): Shadman Habib

  Published Paper ID: - IJCRT2412181

  Register Paper ID - 273641

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412181 and DOI : http://doi.one/10.1729/Journal.42522

  Author Country : Indian Author, India, 226001 , Lucknow , 226001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412181
Published Paper PDF: download.php?file=IJCRT2412181
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412181.pdf

  Your Paper Publication Details:

  Title: DRONE TECHNOLOGY ATTACK AND SURVEILLANCE

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.42522

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b705-b715

 Year: December 2024

 Downloads: 227

  E-ISSN Number: 2320-2882

 Abstract

Drone technology has emerged as a pivotal element in modern military and security operations, transforming both attack and surveillance capabilities. This assignment delves into the technological advancements that have propelled drones into the forefront of these applications, highlighting key components such as advanced sensors, navigation systems, and weaponry. The versatility of drones in military operations, border security, and disaster management is explored, demonstrating their effectiveness in real-time intelligence gathering, precise strikes, and efficient monitoring. However, the rapid adoption of drone technology raises significant ethical and legal concerns. Issues related to privacy, civilian casualties, and accountability are critically examined, emphasizing the need for robust ethical guidelines and international regulations. Keywords: Drone Technology, Military Operations, Surveillance, Attack Drones, Ethical Considerations, Privacy, Artificial Intelligence, Swarm Technology, International Regulations, Autonomous Systems


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Drone Technology, Military Operations, Surveillance, Attack Drones, Ethical Considerations, Privacy, Artificial Intelligence, Swarm Technology, International Regulations, Autonomous Systems.

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  Paper Title: A Study To Assess The Effectiveness of IEC On Knowledge Regarding Polycystic Ovarian Syndrome Among Adolescent Girls.

  Author Name(s): Ms.A.PONMALAR, Dr. V ASUKI

  Published Paper ID: - IJCRT2412180

  Register Paper ID - 273610

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412180 and DOI :

  Author Country : Indian Author, India, 604503 , Cheyyar, 604503 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412180
Published Paper PDF: download.php?file=IJCRT2412180
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412180.pdf

  Your Paper Publication Details:

  Title: A STUDY TO ASSESS THE EFFECTIVENESS OF IEC ON KNOWLEDGE REGARDING POLYCYSTIC OVARIAN SYNDROME AMONG ADOLESCENT GIRLS.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b700-b704

 Year: December 2024

 Downloads: 174

  E-ISSN Number: 2320-2882

 Abstract

Abstract PCOS is a common problem among teenage girls and young women in fact among 100 girls 30 girls will be reporting polycystic ovarian syndrome. World wild , PCOS prevalence was estimated with high variable range from 2.2%. to as high as 26 percentage in India experts claim 10 percentage of demand to be affected by PCOS. Aim of my studies is to assess the knowledge regarding polycystic ovarian syndrome among adolescence girls. It's a quantitative research approach with the hundred samples were selected through non probability convenience sampling technique 12.6 and the knowledge score was 24.03 with SP of 1.27 there was a statistically significant increase in the overall knowledge regarding PCOS after the IEC programme at P <.001 Level.


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Keywords :- Effectiveness , IEC, knowledge ,polycystic ovarian syndrome.

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  Paper Title: 20th century Realistic Punjabi artists of India : A study

  Author Name(s): Manpreet kaur, Dr. Yatti Dutt

  Published Paper ID: - IJCRT2412179

  Register Paper ID - 273605

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412179 and DOI :

  Author Country : Indian Author, India, 147301 , Chandigarh, 147301 , | Research Area: Arts All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412179
Published Paper PDF: download.php?file=IJCRT2412179
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412179.pdf

  Your Paper Publication Details:

  Title: 20TH CENTURY REALISTIC PUNJABI ARTISTS OF INDIA : A STUDY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Arts All

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b690-b699

 Year: December 2024

 Downloads: 337

  E-ISSN Number: 2320-2882

 Abstract

The contribution of Realist Punjabi artists to modern Indian art is significant in showing cultural identity, social history and imaginative art changes. Their works features traditional dressing, festivals and farm life, these artists blend realism with modernist or abstract techniques, maintaining a connection with traditional themes. Realistic Punjabi artists often draw inspiration from local culture, folklore and the rural lifestyle of Punjab. It helps to preserve and promote Punjabi heritage in the larger Indian context. Through emotive and accessible visuals, these artists highlight past and ongoing challenges in Punjabi and Indian society. The Realistic approach allows for a balance between accurate depiction and symbolic expression, allowing their work to resonate emotionally with audiences. It places their work within a national and international framework, contributing to India's dynamic art scene. offer realistic depictions that resonated with both local audiences and the wider Indian art landscape. His works form a bridge between past and present, tradition and innovation, making a lasting impact on modern Indian art. 'Sobha Singh is one of the most famous painters of Punjab known for his Realistic depictions of Sikh Gurus, warriors and Punjabi women. His art is known for its depth, detail and seamless expression, making him a leading figure in Punjabi realism. Meher Singh's portraits, Jarnail Singh's Punjabi culture, Amrita Shergill's women, Gurbani of Master Gurdit Singh, Chitrakar Thakur Singh's Bhavan, Bhudrish and female figures, Kirpal Singh's Sikh history, Tilok Singh's Gurbani, C. L. Sharma's Bhudrish, Jarnail Singh's Punjabi culture etc. have a new identity. For all these painters, art is creation as a form of meditation, neither the subject nor the technique created any obstacle. These were passengers of the same name.'1


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Realistic, Punjabi artists, contribution, heritage

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  Paper Title: The Role of Eco-Centric Marketing in the Indian Context

  Author Name(s): Ms. Rakhi Madhukar Patil, Dr. Dilip Shinde

  Published Paper ID: - IJCRT2412178

  Register Paper ID - 273624

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2412178 and DOI :

  Author Country : Indian Author, India, 422002 , Nashik, 422002 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2412178
Published Paper PDF: download.php?file=IJCRT2412178
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2412178.pdf

  Your Paper Publication Details:

  Title: THE ROLE OF ECO-CENTRIC MARKETING IN THE INDIAN CONTEXT

 DOI (Digital Object Identifier) :

 Pubished in Volume: 12  | Issue: 12  | Year: December 2024

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 12

 Issue: 12

 Pages: b684-b689

 Year: December 2024

 Downloads: 160

  E-ISSN Number: 2320-2882

 Abstract

Eco-centric marketing has emerged as a crucial paradigm in the contemporary business landscape, especially in developing economies like India, where environmental sustainability and socio-economic development are deeply intertwined. This research article explores the role of eco-centric marketing strategies in shaping consumer behavior, promoting sustainability, and driving brand equity within the Indian context. By examining the socio-cultural, economic, and regulatory frameworks unique to India, this study delves into how companies integrate eco-centric principles into their operations, from product design and packaging to distribution and communication strategies. The article emphasizes the growing consumer awareness and demand for environmentally responsible products in India, catalyzed by urbanization, education, and governmental initiatives like the Swachh Bharat Abhiyan and Plastic Waste Management Rules. Additionally, the study critically analyzes challenges businesses face, including cost constraints, limited infrastructure for sustainable practices, and the complexities of penetrating rural markets. Key insights include case studies of successful eco-centric marketing campaigns by Indian and multinational brands, the influence of digital platforms in spreading sustainability narratives, and the role of traditional Indian values in driving eco-conscious consumption. The article also discusses prospects, suggesting ways businesses can innovate and collaborate to foster a more sustainable economy. Through this examination, the research aims to contribute to the broader discourse on sustainable development by highlighting the interplay between eco-centric marketing and consumer behavior in a rapidly evolving market like India.


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Eco-centric marketing, Sustainability, Consumer behaviour, Indian market, Green branding, Corporate social responsibility (CSR), Environmental awareness

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