Volume 12 | Issue 12 |

 Abstract

Marketing mix is a set of tools used by the company to peruse its marketing objective. The marketing mix is vivid visualization of many interesting phenomena which have not been fully understood as yet. The marketing mix has stood the test of time and still holds value in the marketing world due to its strong foundations principles (despite the rapid digitalization). Marketing mix creates brand awareness, build customer loyalty and drive product sales. Meticulously designed marketing mix relates intelligently to the marketing objectives set during the development of the marketing plan. Mc. Carthy (1964) coined the termed marketing mix which is often referred to as 4P's. The objective of this paper is to explore the interguying features of marketing mix of wellness and beauty e- commerce of Nykaa. Data has been collected from 201 respondents and then analysed using statistical tools. The descriptive research design has been applied. Statistical tools have been used to interpret the data and to draw meaningful conclusions. Quantitative research has been implemented to test about people's attitude and characteristics based on number and logic. A convenient sampling technique has been used to collect primary data from the respondents belonging to different region of India. Primary data obtained from the respondents have been presented in the form of graphs, charts, and tables. Descriptive analysis has been used for data analysis. 79.1% of the respondents believe that quality is the most important element to increase the level of customer satisfaction. 84.1% of the respondents believe that the price of Nykaa wellness and beauty products is the most important element to increase the level of customer satisfaction. 87.6% of the respondents believe that promotion of Nykaa wellness and beauty products help in increasing its price. 81.6% of the respondents are satisfied with the placement of wellness and beauty products on Nykaa website. 78.6% of the respondents are motivated by the discount during purchasing process.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Marketing Mix, 4P's, Data Analysis, wellness and beauty products of Nykaa.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The project explores the integration of mental health care and technological innovation. It addresses the challenges in mental health support, such as stigma and limited resources, by proposing a web-based solution utilizing machine learning (ML), Django, and SQLite. The system aims to provide Q&A-based mental health evaluations, ensuring user-friendly experiences and effective interaction management for therapists. ML models employing NLP techniques, such as sentiment analysis, enable nuanced detection of mental health conditions, while the web application facilitates seamless scheduling and data handling. This approach emphasizes accessibility, accuracy, and improved engagement in mental health services.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Django,NLTK,SQLite,Sentiment Analysis

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Unprecedented growth of wellness and beauty e- commerce of Nykaa steams from its well-crafted meticulously designed marketing mix. Nykaa marketing mix has been carefully integrated into an effective marketing strategy. The inherent benefits and promising attributes of Nykaa's marketing mix arise from its careful and balanced integrations into an effective marketing strategy. It provides competitive advantages to Nykaa's wellness and beauty e- commerce and tends to combat the fierce competition prevailing in wellness and beauty e- commerce. The component of marketing mix can change firm's competitive positions. Marketing mix has been developed through times from one element to multi elements. The reasons for the exponential growth of wellness and beauty e- commerce are raising disposable income, changing lifestyle, increased purchasing power and changing demography. Hence the, robust understanding of marketing mix is pivotal to the success of wellness and beauty e- commerce of Nykaa. Marketing mix of wellness and beauty e-commerce of Nykaa can be considered as the most effective strategy which helped company meteoric ascent to the pinnacle of success. The applications of hypothesis testing in the marketing mix continue with more ingenuity to accomplish the thwarted ambition of marketer's. The present work is on testing of hypothesis of marketing mix of Nykaa's e- commerce to identify and seize the opportunity in this sector. Karl's Pearson Chi square test has been used for hypothesis testing.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Marketing Mix, Hypothesis Testing, Wellness and Beauty e- Commerce, Consumer Behaviour

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

As academic high-performance parallel computing clusters can be set up out of the existing academical computer labs, this study explores the possibility of transforming current academic computer labs into operational high-performance parallel computing clusters. It is shown that students and researchers can attain computational capacity comparable to traditional HPC setups at a cost by repurposing common hardware that is present in educational settings and parallel computing frameworks. Our results prove that academic institutions can allow for advanced research and learning possibilities without financial commitments.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Android, GST, Adapter, SQLite Database, Uri Matcher

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Personal Pulse Fitness incorporating a Recommendation System and Image Processing is an innovative solution aimed at transforming the management and user experience in fitness canters. This system employs AI driven recommendation algorithms to provide personalized workout plans, dietary suggestions, and fitness routines tailored to individual user preferences, goals, and performance data. The dynamic nature of the recommendation system ensures continuous adaptation to user progress, enhancing effectiveness and engagement. With the integration of image processing technologies, the system introduces features such as facial recognition for secure and efficient member authentication, pose estimation for monitoring exercise form and posture, and real-time feedback to improve workout accuracy and reduce injury risks. The platform automates essential administrative tasks such as membership management, attendance tracking, and billing, while offering trainers a centralized dashboard to monitor member progress and optimize resource allocation

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Recommendation system, Image processing, User interface

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper studies a high-performance parallel computing system that is efficient in data processing and computationally performing the tasks. The decentralized architecture of multiple CPUs, which are interconnected via an Ethernet network, with Dask being used to control the distributed management of these tasks, has been studied as a small-scale investigation of the performance and scalability of parallel computing within this project. Focusing on the criteria of modularity, cost-effectiveness, and flexibility, this study will give insights to the parallel computing potential application and challenges of medium-scale data and task-intensive processes. Our findings illustrate the efficiency of decentralized computing in real applications through consideration of network configuration, algorithm optimization, and architecture design.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Parallel Computing, High-Performance Computing, Dask, Distributed Systems, Algorithms, Performance Evaluation

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

???? ?? ?????? ???????? ?? ???? ?????? ?? ??????? ??? ???? ??? ??, ????? ?? ?????, ????????, ?????, ?????, ??????, ????????, ?????, ??????,??? ????????????? ?? ???? ??, ????? ???? ???? ?????? ???????? ???? ???????????? ??. ???????? ??? ???? ??? ???? ???????? ?? ?????? ?????? ???? ?? ??????? ?? ?????????? ????????? ?? ?????? ????? ?? ?????? ???? ??.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

????????, ??????,????,???????,??????

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In-situ gel technology is a promising drug delivery strategy that undergoes a 'sol to gel' transition upon administration, providing controlled and prolonged drug release. These gels are composed of cross-linked 3D networks of polymers, with hydrogels being a specific type of absorbing water while retaining their shape. Gelation can be triggered by various stimuli, such as temperature, pH, ions, and light. They offer several advantages like improved patient compliance, extended drug residence time, localized drug delivery, etc, but also have some disadvantages like drug degradation and limited mechanical strength. In-situ gel falls into three categories: temperature-sensitive, ion-sensitive, and pH-sensitive, but multi-responsive gels that respond to multiple stimuli have better drug release characteristics. The mechanism of in-situ gel formation involves physical and chemical mechanisms. There are various applications of in-situ gel, like ocular drug delivery, nose-to-brain delivery, etc. In this review, we have discussed the types, and mechanisms of in-situ gel & use of in-situ gel in the treatment of different diseases through various routes like buccal, vaginal, ocular, nasal, etc., along with its use in targeted drug delivery.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

In situ gel, Thermosensitive nature, bioavailability, Natural Polymer, Antifungal activity

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

ABSTRACT Introduction: This paper presents the case of a 45-year-old female residing in India, whose NCCT of the head area revealed two Hemorrhagic Cerebral Contusions. She had availed distal FTS energy healing sessions for the treatment of her condition. Method: The case records from both the healer and the patient are examined in-depth in this research using a case study methodology. Results: Healings were started 2 days after the injury was incurred. On the third day of healing, the necessity for analgesics was reduced. The second NCCT of the head revealed resolution of the patient's contusions up to 50%, with persisting edema. Upon re-evaluation of her condition, the amount of medication was reduced. The following week went by without any need for painkillers and no NCCT scans were taken further. A full recovery was observed within a span of one month, without the need for hospitalization. Conclusions: FTS energy healing protocols are as effective in successful treatment of a variety of diseases, irrespective of the proximity between the healer and patient, while being a complementary and alternative medicine (CAM). It is necessary to conduct continued study of this occurrence utilising the right sample group and methods. Also, it would be of great help if healthcare professionals and associates were to be trained in holistic and touch-free energy healing methodologies, thus making treatment procedures more affordable to patients.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Traumatic Brain Injury (TBI), Hemorrhagic Cerebral Contusion, Feed The Soul (FTS) Energy Healing System

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper deals with the role of agro-based industries in employment and income generation across the selected districts in the state of Karnataka, India. Data obtained from 480 respondents across eight districts was analysed by employing the statistical tools such as Z-test, proportion analysis and descriptive statistics. The results revealed that agro-based industries contribute significantly to local employment, with over 80% of household income in these regions derived from such industries. Z-test confirmed that the proportion of employment migration significantly exceeds the hypothesized value, highlighting the sector's impact on stabilizing livelihoods. Despite their positive contributions, challenges such as labour shortages, seasonal employment, and limited sustainability measures persist. The study concludes with recommendations for targeted infrastructure development, enhanced skill training programs and policies to maximize the socio-economic benefits of agro-based industries.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Agro-based industries, employment, income generation, rural economy.

  License

Creative Commons Attribution 4.0 and The Open Definition