Volume 6 | Issue 1 |

 Abstract

This study aims to investigate the relationship between brand awareness and repeat purchases in the FMCG market, which will provide valuable insights into the significance of brand awareness as a key driver of customer loyalty and repeat purchases. By analysing a selected group of FMCG products, the research will explore the impact of brand recognition on consumer behaviour and the likelihood of repeat purchases. This study will provide insights into the significance of brand awareness as a key factor in driving customer loyalty and repeat purchases. Understanding the relationship between brand awareness and repeat purchases is crucial for FMCG companies to enhance their marketing strategies and increase sales.

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 Keywords

Fast Moving Consumer Goods (FMCG), Repeat Purchases, Brand Awareness

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Creative Commons Attribution 4.0 and The Open Definition

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Consumers are offered numerous choices and thereare many competitors among service providers in the form of online food ordering service offers like Swiggy, Zomato, Pizzahut etc. the service providers have been gaining popularity since the implementation of the pandemic and they have gained so much popularity that 72% of therestaurant are searched on a mobile device. Now owing to this heavy competition it becomes essential lto research the topic ofconsumer perceptionofonlinefoodordering. Present study tries to identify the factors that affect online food delivery services.

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 Keywords

Online Food Delivery, Exploratory Factor Analysis

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Indian economy is the testimony for increasing the growth in very short period of time. Tax in form of direct and indirect is the largest source of revenue to the government. Chairman of 13th Finance Commission Dr. Vijay Kelkar, has advised to have a reasonable, scientific and contemporary taxation structure in sync with industrialized countries form the premise of the establishment of Goods and Service Tax (GST) in India. Tax structure is created and executed in such a manner that it contributes to the growth of nation. A Taxation Structure which allows ease of conducting business and having little potential for tax evasion gives prosperity to a country's economy. The GST is the major and widespread indirect tax reform since 1947. Replacement of outgoing taxes like value-added tax, excise duty, service tax and sales tax is the fundamental notion of GST. It will be levied on manufacturing sale and use of goods & services. GST is projected to affect of the present tax system and result in unifying the nation economically. This article has concentrated on the background, aims of the proposed GST and the effect of GST in several sections of Indian economy. The study subsequently focused on numerous advantages and prospects of GST. Finally, the article analyses and brings forth a definite conclusion.

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 Keywords

Goods and services tax(GST), Tax Reform, Taxation, Impact.

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 Abstract

Various Experiments viz. Types of Seedling Explants (epicotyledonary nodal segments, cotyledonary nodal segments, hypocotyl, cotyledon etc.) types of growth regulators (KN, BAP,IAA,NAA) and its various concentration were conducted to standardized the methods of in vitro micropropagation of A. acuminata. Out of Various types of explants used, the cotyledonary nodal shoot segments found the best for shoot induction. Highest number of shoot bud proliferation i.e. 15-20 shoots was found on MS medium supplemented with IAA 0.1mg/l + BAP 1.5 mg/l, while only 4-6 shoots were produced from epicotyledonary nodal shoot segments .Poor response i.e. only callusing was observed on hypocotyl and cotyledon explants. On higher concentration of BAP i.e. more than 2.5 mg/l, although number of shoot were increased but they remain dwarf. On Higher concentration of IAA and NAA, callusing was observed.

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 Keywords

: explants , in vitro, medium ,callus. Shoot induction, seedling

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Globally, about half the number of women is still behind men in many places. Indian culture has always treated women as goddesses with its concept of ideological but the truth is far from the concept of myth. In fact, Indian society is suffered by gender inequality and skewed sex. Gender equality will only be achieved when women and men enjoy equal opportunities, rights and responsibilities in all spheres of life. When women were empowered, the whole family benefited, thus benefiting society as a whole and these benefits often had a ripple effect on future generations. The skewed child sex ratio is a major indicator of female infertility, lack of value attached with her and disrespect. Over the past few years, a large proportion of women have been subjected to discrimination and exploitation. The skewed sex ratio is due to both biased sexual preferences, as well as discrimination against girls after birth. In such a situation, the government would have to promote gender equality and adopt specific strategies for the healthy development of the girl child. Therefore the remedial measures in the form of the BBBP program were an hour-long necessity to prevent gender inequality in the nation. The Indian government launched the Beti Bachao Beti Padhao program in 2015, as a leading program to reduce gender inequality in the sex ratio at birth (SRB) and to ensure social protection for girls.

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 Keywords

Child Sex Ratio, Literacy Level, Health

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Dielectric constant ( ) and dielectric loss ( ) of artificially salinized and moistened soil samples are determined at a single microwave frequency 9.78 GHz and at a single temperature 35.0 0C using a wave guide cell method. Further, the values of and of saline and moist soil samples are obtained theoretically with Wang-Schmugge model at 35.0 0C with the incorporation of salinity effect. The present study reveals that soil salinity has a little influence on unless the soil is sufficiently moist while of soil increases significantly as the salinity increases.

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 Keywords

Saline soils, dielectric constant, microwave emissivity, microwave remote sensing, radar backscattering coefficient and soil moisture content.

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Dielectric Studies of Wet Soil at X-band Microwave Frequency

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Dielectric Studies of Wet Soil at X-band Microwave Frequency

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 Abstract

As of late, a mixture various access (MA) conspires, non-symmetrical MA (NOMA) joined with symmetrical recurrence division MA (OFDMA), has drawn in critical consideration in the fifth-age (5G) remote correspondence because of its predominant range proficiency. Nonetheless, the upside of the half breed MA plot can't be completely acknowledged in apparent light correspondence (VLC) organizations, since current optical symmetrical recurrence division multiplexing (OFDM) advancements can't give high range proficiency and force productivity simultaneously. In this paper, a various levelled pre-misshaped layered unevenly cut optical OFDM (HPD-LACO-OFDM) plot is proposed for NOMA, which offers prevalent range effectiveness just as high optical force proficiency. In HPD-LACO-OFDM, different layers of unevenly cut optical OFDM (ACO-OFDM) signals are produced to _ll the odd subcarriers progressively, and the between layer obstruction is wiped out with progressive sign pre-twisting. A correlation of the bit-mistake rate (BER) execution between the customary dc-one-sided optical OFDM (DCO-OFDM), the layered ACO-OFDM (LACO-OFDM), and the proposed HPD-LACO-OFDM plot is tentatively performed. The outcomes show that with a similar sign force, the HPD-LACO-OFDM-based NOMA-VLC network shows the best BER execution, though the interest for direct current voltage is diminished by half of the sign voltage contrasted with the customary DCO-OFDM-based NOMA-VLC organization.

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 Keywords

AN EFFICIENT NOMA SCHEME FOR VLC NETWORK BASED ON LACO OFDM

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 Abstract

UDDAT AL-UMARA: A PIONEERING WORK IN ANTI-COLONIAL WRITING

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UDDAT AL-UMARA: A PIONEERING WORK IN ANTI-COLONIAL WRITING

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Chatbot, Web-based Voice chatbot, Optical Character Recognition, and conversational systems

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Creative Commons Attribution 4.0 and The Open Definition