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  Authors

Anjali Kunampurat Paul,Dr. Theresa Nithila Vincent

  Keywords

Startups, HR challenges, retention, motivation, strategies

  Abstract


Retaining qualified employees in a labor-intensive, demanding, and fast-paced work environment is a major struggle for all industries more so for a startup company. As startups attempt to offer a new product/service in the market, it brings along a lot of challenges for the employers such as problems in dealing with competition, uncertainty about future of the product, irregular earnings at early stages, changes in tax policies and regulatory framework, high salaries paid by competitors etc., all of which contribute to the challenges in retaining employees in startups. Thus, proper motivational strategies for retaining employees are imperative. The purpose of this paper is to explore the issues and challenges faced by employers of startup companies in motivating and retaining their employees and offer suggestions to overcome these challenges. The paper is based on primary data collected from the employers of startup companies mainly founders, co-founders and managers. The data was analyzed using factor analysis. The findings indicate a common problem almost all startups face i.e. their manpower juggling with multiple roles and responsibilities that are caused by attrition. The practical implication of this study lies in the fact that it draws attention to the issue of employee turnover in startups and the need for managers to adopt strategies that will motivate and retain them and enhance their performance.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1802267

  Paper ID - 182274

  Author type - Indian Author

  Page Number(s) - 2050-2056

  Pubished in - Volume 6 | Issue 1 | February 2018

  DOI (Digital Object Identifier) -    http://doi.one/10.1729/IJCRT.17290

  No Of Downloads - 1364

  Author Country - 342008, India, Jodhpur, Jodhpur, India, Management

  Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT1802267

  Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT1802267

  Published Paper PDF Downlaod: - download.php?file=IJCRT1802267

  Cite this article

Anjali Kunampurat Paul,Dr. Theresa Nithila Vincent,   "EMPLOYEE MOTIVATION AND RETENTION: ISSUES AND CHALLENGES IN STARTUP COMPANIES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.2050-2056, February 2018, Available at :http://www.ijcrt.org/papers/IJCRT1802267.pdf

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