Volume 8 | Issue 10 |

 Abstract

Sharing the economy is a common business concept that has recently emerged as a creative business model in which people use unused resources in innovative ways. This paper analyses the factors that affect the social effects of Uber Mobile Application on Consumer Behavior and adopts a revolutionary approach by integrating the Diffusion of Innovation Theory (DIT) and the Technology Adoption Model (TAM). Primary data were collected using a five-point Likert Scale questionnaire and the research model was validated using the least square regression and SPSS, and the identified platforms were also monitored to identify and evaluate the most effective content. The results indicate that the relative value, compatibility, complexity, observability and social effect have a major impact on both perceived usefulness and perceived ease of use, resulting in subsequent consumer expectations and adoption intentions. This analysis demonstrates the convergence of the two classical adoption theories. The objective of this research is to understand the impact of new mobile applications on consumer behavior and to identify the factors affecting the Social influence of Uber Mobile Application on Consumer Behavior.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Sharing economy, Uber mobile application, technology acceptance model (TAM), diffusion of innovation theory (DIT)

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Creative Commons Attribution 4.0 and The Open Definition

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The overarching impact of traumatic experiences often challenges contained epistemologies, compelling a re-examination of handed down assumptions. Identity�the most fraughted subject of human civilization�seems to have waged numerous battles on the global platform. Zionism�the struggle for the liberation of Jewish identity on the promised land is one such example which has created an irreparable antagonism between Arabs and the Jews. With the aim of creating a homogenous Jewish society, this �artful violence� has led to what Amartya Sen calls �miniaturization� of people�boxing in existence�that has appalling consequences. The double-edged inclusionary and exclusionary narratives of Zionism is but not merely a product of evil intentions as the media portrays, rather a �conceptual disarray� that lends to the barbarity and turmoil we see around us. A person in reality is a confluence of plural identities�religious, communitarian, cultural, national, civilizational�each of which lends a particular affiliation that varies with the context. Violence is promoted by the cultivation of a sense of inevitability about some allegedly unique, often belligerent identity, which apparently makes extensive demand on us. Thus, there is a need to meditate, understand and respond to this manufactured crisis of human choice crafted by Zionism in the Israeli-Palestinian context that creates an illusion of a single hardened line of impenetrable division between the people of the Semitic faith. The paper attempts to negotiate fuzzy boundaries of Identity with reference to Susan Abulhawa�s Mornings in Jenin that depicts one of the most convoluted and protracted divisions in human history.

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 Keywords

Keywords: Epistemology, Identity, Zionism, Semitic faith, fuzzy boundaries.

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Creative Commons Attribution 4.0 and The Open Definition

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Chakhesangs are aprominent in the Nagaland . The Phek district of Nagaland is known as the home the Chakhesang community. The word Chakhesang is an amalgamation of the names of three tribes (of Nagaland. ),�Cha� from �Chakru� ( Later on familiar as Chokri) ,�Khe� from �Khezha�,and �Sang� from �Sangtam�. Throughout the year , they engage in different festivals celebrated at different times . Their festival;s ,various activities and rituals are mostly related to the agricultural sphere . All the people of the tribe ,rich and poor, men and women engage in these festivals.Boys and girls celebrated by dancing and singing together. This paper studies the various festivals and rituals prevalent among the people of the Chakhesang tribe.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Agriculture,Chakhesang, Festival

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Creative Commons Attribution 4.0 and The Open Definition

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One purpose of the present study was to examine the effect of anxiety as a trait of personality on adjustment. Sinha anxiety scale along with Mohsin-Shamshad Adaptation of Bell�s Adjustment Inventory was utilized as research tools. Sinha anxiety scale was administered to all the respondents (N=480) and their scores were obtained. Then the median value of the scores was calculated. The respondents falling at and above the median were placed in high anxiety group and those falling below it were placed in low anxiety groups. Then Mohsin-Shamshad Adaptation Inventory was administered to the subjects of both the groups and their scores on all the dimensions of adjustment were collected. For the analysis and treatment of the scores t-test, r-test and chi-square test were employed. The results showed significant association of adjustment with anxiety. The high anxiety group of subjects showed poor adjustment as compare to low anxiety group in certain dimension of adjustment.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

anxiety, home, health, social, emotional

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Creative Commons Attribution 4.0 and The Open Definition

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A study of the Lady Icenway and her attempt to use her bigamous first husband to produce a fake heir for her second.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Bigamy, Deceit, Deception, Selfishness.

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Creative Commons Attribution 4.0 and The Open Definition

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21st century is an era of competition where there are two important changes, ICT and explosion of knowledge. India is going to adopt a western culture in each and every aspect. There is explosion of knowledge in this world which includes books, journals, magazines, newspapers, website, etc. Through science human beings have achieved a great win over nature. While inculcation of values among the students teacher is very important. Inculcate values among B.Ed students as they are going to construct the future of India. So first of all they will have to B.Ed teacher�s trainees can inculcate these values among their students through constructivism.

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Creative Commons Attribution 4.0 and The Open Definition

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Constructivism, Values Education, Inculcation

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Creative Commons Attribution 4.0 and The Open Definition

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The current study has made an attempt to review the existing literature on academic stress experienced by the higher secondary school students and tried to find the causes and stressors of academic stress as well as the coping strategies for academic stress. The Literature reviews showcased that the causes for academic stress during schooling are lack of competence, inability to cope with studies, disturbed family dynamics, peer pressure. A lack of support from parents or teachers, even if it is only perceived, can add a lot of stress to students. They may feel that a lot is expected of them, but that they do not have a strong enough support system (whether emotional or practical) to achieve their goals. This is another cause of stress can affect high-achieving students. It is true that high aspirations and negative attitudes lead to mental disorder, depression, stress and even suicide among students. Therefore, parents and schools should let the children go ahead as per their interests and abilities without imposing their interests on their minds. Students should manage stress by creating a positive meaning for it in terms of their personal growth and feeling. Students must understand that positive stress and coping with negative stress can change them in a good way. It is therefore recommended that the counselling centre of the academic centres should put in place improved services such as social support groups made up of lecturers, administrators and students. With this, supportive skills like talking and sharing could be developed. This will enable students to feel comfortable and free enough to express their feelings. In order to reduce the adverse behaviours, the parents play a very crucial role in channelizing the forces of the adolescents. Appropriate guidance and directions should be given by the parents in helping to take right decisions which may affect their future. Building resilience, setting realistic goals and staying away from drugs, alcohol I relation with the recreational activities may be effective in reducing academic stress among the adolescents. The parents should take into consideration the interests and intelligent quotient of the children and not compel them to opt for the courses. The family atmosphere should be cordial, and the process of learning should be made enjoyable for the children only then the stress level among adolescents could be reduced. The author concludes that the support system and conducive environment is much required for the students to advance in their academic life and for reaching greater heights and goals.

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Creative Commons Attribution 4.0 and The Open Definition

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Academic Stress, Students, Adolescents

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Creative Commons Attribution 4.0 and The Open Definition

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Handloom industry is an employment generating, labour intensive, environment friendly& export- oriented industry in the rural and semi-urban areas of the State of Kerala. This paper try to explore the welfare schemes of handloom industry and the extent of effectiveness of welfare schemes of the Handloom industry in the Palakkad district of Kerala through Secondary and primary sources of data. Secondary data collected from various published and unpublished official sources and the primary data collected through a schedule - analyzed by using appropriate statistical tools.

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Creative Commons Attribution 4.0 and The Open Definition

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Handloom industry, Primary Handloom Weavers Co-operative Society, Cottage type, Welfare schemes

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Creative Commons Attribution 4.0 and The Open Definition

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Globalization of any country will give a clear reflection of the status of the country. At this juncture media is the sole source which is certainly accessible by all walks of people through various electronic appliances. TV, Radio, Internet, News Papers and mobile phones extensively utilized by people to aware of events whenever. Globalizing TV shows and films may influence people, shaping the way they understand their social identities, their cultural communities, and wider world during which they live.1

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Globalization, Politics, Media Organizations, Media globalization

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Creative Commons Attribution 4.0 and The Open Definition

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India`s journey of rural tourism began with a hope of eradicating poverty for those living in the villages and also to showcase the unique lifestyle, art, craft, culture, heritage, etc. to the domestic and international travellers who want to experience `the real India�. Staying in homes of villagers, tourists can learn various activities like cooking, fishing, angling, bird watching, clay modeling, making local handicrafts, go for village walks, or simply chill out in the serene surroundings. There are a fair number of home stay facilities that have come up across the country as a part of the initiatives to boost rural tourism. During the stay visitors get to interact with the local communities, learn about their life styles, customs and traditions and indulge in local cuisine.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

RURAL TOURISM � Features, Components and Key drivers for its Growth

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Creative Commons Attribution 4.0 and The Open Definition